Best digital marketing company in gurgaon | The Marcom Avenue

In the following series of point of view,  The Marcom Avenue  is going to break down in detail what is the baseline on which a brand is built. These are critical pointers that make or break any business while establishing themselves as a distinguished identity in the market. Brand is beyond the product utility. We have tips and templates in these for any business to pursue . Give life to the abstract ideas of your brand. Any business can achieve much more from their existing business module. Brands have  long term  interactions with customers ,  a steady increase in sales revenue ,  customer advocacy ,  word of mouth referrals , and  product development . Keep reading… Step 1- Defined Audience For Brand A target audience is the people who would buy the product from the brand because they will want to use it. As a brand, your mission and message need to fit their needs and interests, respectively. A  Sample Audience  can tes...

Imagine waking up and suddenly finding yourself in the cockpit at the controls of an airplane. Of course, you will not be able to operate the cockpit because it has many buttons, indicators, lights and you do not have any idea about them. Therefore, this explains the feelings for the user when they open an application for the first time. Releasing a new tool, an application or website leaves them feeling left apart or stranded. Application  designers  often forget that a newcomer to their website might now know how everything works or where to find what they need, even if it is easy for the designer. Therefore, it is recommended to help users to save your users from the helpless feeling of confusion and frustration.  User Onboarding User Onboarding is a designed series of interactions that help the user ease into the product’s experience. These interactions can be made simple yet interesting or as complex guided tasks for users to complete. It is an indispensabl...

Integrated marketing communication  is a method used to communicate promotional activities to its customers through multiple marketing channels. A simple yet interesting concept which has all forms of messaging and communications intact in order to deliver the idea impact fully on the masses. The use of conventional techniques for marketing and business expansion has become a thing of the past. Today  78.5%  of the companies are using IMC (Integrated Marketing Communication) for the purpose of promoting their brand and products. The world is getting inclined towards technology for day-to-day works. As modern advancements coming in the market, it has become a part of people’s daily regime. Technologies have made work and day-to-day activities so convenient that the life without it cannot be imagined. Even the corporate world has been widely accepting this change. Companies are using these marketing tools (PR, Ads, OOH, re-marketing, etc.) to grow their businesses a...