Posts

Showing posts from May, 2021

How can you Leverage Storytelling for Effective Public Relations?

As one of leading   marketing communication agencies , we, at The Marcom Avenue, have always put emphasis on a well-structured marketing strategy that connects with your audience by building hype around your brand story, irrespective of whether you are running a digital marketing campaign, OOH, television ad or public relations. All the industries across the spectrum, be it FMCG, auto, tech or governmental organizations must focus on creating their campaign revolving around a strong brand story, apart from the writing skills, social media expertise or however good you’re at speaking in front of the public. The importance of storytelling can not be negated, whatever scale your business – small or large. Why? Storytelling is a form of art that engages one and all whether they are from a different origin or not, it is the emotion behind the story that indulges the people and reveals various elements about the brand that stays in the subconscious of the readers and listeners.  PR agency  t

6 Tips to optimize your brand with Local SEO

Don’t we all know already how much marketing means for a business? It means even much more for multi-location businesses and small-scale businesses. While more prominent brands have the budget to spend on numerous forms of marketing, whereas small scale businesses do not have the bandwidth to invest as much, and so it is best if you start with search engine optimization strategy. By optimizing your business with Local SEO, you can engage potential highly motivated customers who are looking for your offerings at the very moment. What is Local SEO? Local Search Engine Optimization is the process of optimizing a business’s online presence such that it is visible to the nearby audiences when they search what you have to offer. Why is Local SEO important for businesses? As the  best SEO agency in Gurgaon , we can say that Local SEO is essential for businesses because: People have specific search intent, they are not too similar to the other, and so you need to create a strategy that is spec

User Experience + Content Marketing: Why both are Necessary?

People are always on the look-out for new forms of content that entertain, engage, and intrigue their psyche. With the advertising world taking centre stage of almost every piece of content out there, it has become quite obvious and distracting to have a seamless, undisturbed or diluted user experience. There was a time when content strategy and user experience of any website were two different elements of marketing, but it is not the same anymore. Having a cohesive user experience and content strategy is the key to winning the hearts of the audience. Several businesses out there are trying to adopt different content marketing techniques that work for them but are almost unable to engage users in a unique, comforting and engaging experience because they lack synergy! In this blog, we, the  best digital marketing companies in Delhi NCR , will share a few tips to improve your content marketing while also enriching the user’s experience. But, before we begin, here a quick intro about what

6 Tips to Attract Media Attention by PR Agencies in Delhi NCR

Today, businesses have evolved a lot to cater to the changing needs of the customers, and amidst this scenario, the only thing that a brand needs is to grab the attention of its potential target audience by any means possible. During this Covid-19 pandemic, all the businesses have expanded their horizon and tapped into digital marketing methods apart from traditional modes of marketing. Not just social media marketing, brands are trying to leverage every opportunity such as digital marketing ads, digital public relations, YouTube marketing, and more. So, if you are looking to explore new avenues in Public Relations, here is a starter kit for you to grab your relevant media’s attention – which will help create magic for your brand! As one of the  best PR Agencies in Delhi NCR , we have created a list of 6 Tips that will help you grab your media’s attention and create magic for your brand: Press Conference:  Press gathering is perhaps one of the best approaches to pull in media attention

The Impact of Social Media on Businesses

Due to the impact of social media, the relationship between brands and consumers has changed dramatically. These days, digital marketing agencies develop strategies after analyzing and understanding the needs of targeted consumers, likes and dislikes through Social Media. Social media has had a huge impact on the world and business. Starting from MNC or a small start, everyone uses Social Media Marketing to make their brand or services visible. Previous traditional marketing methods such as radios, TV commercials and print ads were very expensive. But now, with social media advertising, companies or brands can communicate with their paid customers for free, costing only time. Using social media platforms such as Facebook, Twitter, LinkedIn etc, you can reduce your marketing costs. These social networks allow businesses to use strategies to create and generate product profiles such as fan pages, contests etc. By advertising on social media, one can gain the likes and dislikes of cus