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Showing posts from December, 2019

Top 15 TikTok Trends To Know in 2020

What is that comes to your mind when you think of  Social Media Marketing ? Instagram, maybe? Well, you are not wrong but just like billions of people are using Instagram for their entertainment, TikTok is breaking records to become one of the most downloaded and used app with a quite a huge fan base. Since its launch in early 2018, TikTok has been covered in every major publication and is being integrated as a marketing tool while curating brand strategies for brands. Some brands are collaborating with TikTok to publish video content for its users. Did I mesmerize you? Here are the top 15 TikTok trends that a brand manager should know of as we are entering the year 2020: Userbase, Downloads, and Growth: 1. TikTok reports having over 800 million monthly active users worldwide, according to a leaked advertising confidential data in Oct 2019. 2. TikTok is the third-most downloaded app globally as of February 2019 with over 1 billion downloads, beating Instagram and Facebook.

Top 6 PR Tactics that will ensure Sales and Growth on Social Media

With technology advancing and communication becoming easier at a finger’s touch, it has now become convenient to find, connect with and grow your customer base. Consumers are moving online and so are the businesses, breaking down any barrier between their audience and goal. Public Relations is one of the oldest marketing tools that established trust with customers through traditional methods of communication is now entering the world of digital marketing. Social Media complementing traditional communication is making for good PR and is helping create a connection with the customer a two-way street. Brands are incorporating this way into their  brand communications strategy , as it is convenient and creates a major impact on the consumer. So, if you are one of those brands then we, The Marcom Avenue, can help you succeed in this endeavour, or here are some tricks on how you can leverage Social Media Platforms to succeed in the world of digital public relations: 1. Share everything