Best digital marketing company in gurgaon | The Marcom Avenue

The world is socializing at a much faster rate than it was predicted. Today, over 60% of the world’s population (approximately 3.81 billion people in the world) is actively using one or multiple social media platforms to search, communicate, interact and purchase products/services. Amidst this shift, the advent of the COVID-19 pandemic has drastically heightened the social media usage by over 10.5% as in July 2020, compared to July 2019, according to the   Global Web Index survey . As the best  social media optimization services in Gurgaon , The data clearly suggests that social media is among the leading avenues for any brand (local or global) to market their product and services to their target audience. This significant shift towards social media platforms has not only assisted in enhancing brand reach but has also helped improve e-commerce conversion rate (sales) for several brands. All the facts clearly make social media the perfect choice for advertisement, brand promotion, influ

Many online businesses are successfully creating some really useful piece of articles and blogs but due to the lack of search engine optimization tactics, such blogs get lost in the flood of content. One of the   best SEO services in Gurgaon   found that creating SEO blogs can help a business in site optimization, driving potential traffic, and educating users about the products/services. If you are struggling to gain the attention of your website blogs, keep up because in this blog we will discuss 3 effective tips which will help you to maximize the number of readers on your website: Integrate Relevant Keywords in your Blogs: While creating a blog post, it is very significant to perform detailed research for relevant keywords which reflects the blog. Before you shortlist your keyword list, try to understand your visitor’s intent. There are multiple tools available which will help you to analyse your competitor’s work to understand the leading trends and come up with fresh ideas based

The threat of the coronavirus still persists, although, the nationwide lockdown has been removed and the people are slowly and gradually returning to their regular routines. But the whole COVID situation has led to an exponential rise in internet usage consumption throughout the globe, and at the same time, many business websites had to witness a dip in their online traffic. To help you understand the situation better, the  best SEO company in Gurgaon  has curated the list of ways Search Engine Optimization has changed because of COVID-19: You need a COVID-19 page: Regardless of your business nature, you need to create a web page which is dedicated to COVID-19: how the coronavirus has affected your business, how your business help the customers, trending details about the pandemic (only if relevant) Creating this page will help you to capture the traffic looking for coronavirus and minimize your traffic loss. Just like NIKE did: The leading  digital agency in Gurgaon  explains that eve

Digital marketing is a very dynamic industry and we are introduced to new trends every now and then. To ensure the persistent growth of your business, it is very crucial for businesses to keep track of the latest marketing trends and changes, and adapt their tactics to stay ahead in the game. The leading  digital marketing company in Delhi NCR  found that this constant change is primarily the result of evolving technology and techniques and the endless updates in the algorithms. But, as we have reached the end of 2020, and the technologies have been constantly improving, we have curated this blog to share the top digital marketing trends in 2021 as expected by experts: Shoppable Posts Trend: According to several researches, today, customers are more likely to make a purchase when provided with a streamlined shopping experience. So, in 2021, it will be very crucial for E-commerce businesses to utilize the social media application for direct selling. Surprisingly, social media is known t

Public Relation is an integral part of the marketing mix in today’s world, especially for new brands that are serious about getting the attention of their potential audiences and industry professionals. Why? In a digitally saturated market, every brand is striving to cause a ripple and be part of the conversation by designing and curating digital marketing strategies such as effective search engine optimization or social media management, or paid ad campaigns, among other tactics. Still, it is unable to, because of the continuous flood of content from competitive brands. Whereas, public relations campaigns break through the clutter, and help create credible and more authentic impressions amongst the audience. So, instead of cutting cost on PR, new brands and start-ups must dive right into it and practice it as it is essential. Here are a few PR tips for new brands from one of the  best PR agencies in Gurgaon : Create Customer-centric Stories: PR is not all about the press releases, PR

Every business is attracted by the bright side of PR: the happy clientele, news articles and the positive reviews, but you must not underestimate the stressful yet crucial and strategic side of PR, crisis management. Some of the leading  PR agencies in Gurgaon  understand that one bad piece of article, or a random social media post, or a comment by the brand spokesperson can hamper the brand image which you have created over the years with your hard work and diligence. So, before you jump into taking the next step, think through your further plans: How will you face the crisis? What will be the impact of your words on the audience, public or the brand image? Unfortunately, you will not get plenty of time to plan your comeback during times of crisis, so we have enlisted the top 3 tips which will assist you to make your way through crisis quickly and effectively: Watch Your Tone:  According to public relation experts, during times of crisis like COVID-19, an over-enthusiastic or an entir

For most people, social media is just a source of entertainment or a way to connect with friends or discover new places, but for a business, social media can be one of the most powerful and influential tools out there. The leading   social media marketing agency in Gurgaon   understands that the more efforts you put in on engaging with your followers, the more you increase your possibility of building customer loyalty and earn more positive reviews. But creating content is not enough because you also need to ensure that the maximum number of potential users interact with your social media activities. So, to help you boost your social media engagement, we have enlisted some of the most effective tips which will grow your business: Publish Content Worth Engaging With: Your social media posts need to be attractive and must encourage user’s actions (comments, retweets, shares and more). It could be a poll on Twitter, video which viewers relate to, or a meme where people can tag their frien

If your digital marketing strategies consist of certain SEO practices or placing a few ads here and there, believe me, there are a ton of marketing opportunities that you are missing on. The best  digital marketing company in Delhi NCR  found that most businesses fail to utilize the maximum potential of digital marketing, which is why we have curated the list of the most effective marketing channels which can help you change the fate of your business: Video Marketing: According to a report by  OptinMonster , 89% of video marketers have witnessed a promising ROI and 87% of video marketers confessed that videos helped them to increase their website traffic. With the constant growth of digital platforms, customers are more inclined towards video content while learning about a new product, or even while reading an informative blog. One of the  top digital agencies in Gurgaon  understands that investing your time and efforts into video marketing will help you to boost user engagement and im