The Beginners Guide to Traditional PR & Digital PR
A brand is not what a marketer tells consumers about, but what consumers tell each other about it. In this era, consumers are not just sharing content but are also creating content which has completely changed the approach of how Public Relations communication should work. Public Relations is indeed not an easy term to define. It belongs to the territory that will never stop throwing up surprises in the marketing world. Bill Gates once said, "If I was down to my last dollar, I'd spend it on Public Relations." In 2016, Star India Pvt. Ltd. launched a PR campaign #CrossTheLine that showed the extraordinary stories of ordinary girls? The campaign was designed to increase the viewership of Women’s Kabaddi Challenge and within a month of its release, it has reached over 125 million citizens and 218.2 million impressions (surpassing the viewership figures of the whole UEFA Euro Cup 2016); this is how PR works! There are two forms of Public Relations, Traditional PR and