Best digital marketing company in gurgaon | The Marcom Avenue

Email Marketing now forms an integral part of almost every digital marketing strategy. This tool is considered as one of the most powerful tools to attract new customers and retain the existing ones in today’s era. Sounds like a tedious job, but email marketing is a very cost effective technique which allows you to reach thousands of customers at a click. No surprise, the  best digital marketing services in Gurgaon  recommend every business to integrate an effective email marketing strategy to improve their Return on Investment. In this blog, we will discuss the top 10 reasons why you need to immediately adopt an Email Marketing Strategy: Lead Generation: Email Marketing lays a great impact on your lead generation campaign as they are a great tool to move your leads through your marketing funnels instantly and effectively. Also, once a potential client is added to your email list, you have the opportunity to nurture the relation by sharing valuable information like the latest deals, bl

The leading   content marketing agency   recognizes content marketing as one of the most powerful tools which differentiate a successful business from a mediocre one. If you are aiming to grow your website’s traffic, improve brand awareness, or increase the number of sales for your business, then content marketing is the way to go. But there are certain myths which affect the performance of the content marketing practices. So, we have enlisted the 5 Common Content Marketing Myths which you should ignore in order to achieve your content marketing goals: Content Marketing Is Copywriting: The  best digital marketing company  explains that both content marketing and copywriting are concerned with the creation of content, but there is a thin line which differentiates the two of them. Content Marketing is more focused towards creating valuable content which is written for the benefit of the audience, whereas copywriting aims to create advertorial content with the goal of increasing actions t

If you’re running a business, email is one of the most effective ways to reach people who have expressed interest in your product or site, and integrating an engaging video in these emails is cherry on the top. That’s the reason why the  best email marketing agencies  focus on creating compelling emails with videos to attract potential clients and uplift the business growth. New to the concept of Video Email Marketing? Do not worry, here is a quick overview to get you started: What is Video Email Marketing? Video Email Marketing is basically inserting attractive videos in customer emails to boost customer engagement and conversion rate. If done right, video email marketing can offer you with numerous benefits such as: Catch your audience’s attention Introduce new products and services Establish connections with viewers Boosts Open Rate Now let’s move further and understand some effective strategies which can help you boost your email marketing performance by integrating videos: Put out

With such a rapid growth of the internet trend, the need of an attractive web design has increased immensely. That is the reason why the leading   eCommerce website design services   endeavour to stay on top of the latest tactics and tricks which seem to evolve at an extraordinary rate. If you are aiming to create an appealing design for your site, you need to understand the trend. To help you get ahead in the game, we have enlisted the 7 most critical web design stats which you need to know in 2020 to get started: 89% of customers visit your competitors’ website after a poor UX (User Experience): Your website’s experience is an impacting factor to create an impacting user journey on your website. Once you have created a beautiful website design, you also need to ensure a comfortable experience which includes: a) Creating an effective and organized navigation b) Use visual content c) Improve website speed The  best digital marketing company in Gurgaon  believes that if your users are n

Google has been constantly revising its algorithms in the past few years, and the SERP page is no longer just about the 10 blue links of the ranking websites. The search engine has now reserved a special spot to answer the user’s queries without having to click-thru to the website. The  top digital agencies in Gurgaon  strive to achieve this special spot or Snippet Box for their clients. But, why is it so important to optimize your website’s content for the Google Snippet Box? Let’s find out: How is Google Snippet Box beneficial for your business? Getting featured in Google’s Snippet Box offers numerous benefits for any business: Increased Customer Visits and Conversions Improved Website Authority Growth in Brand Awareness Customer’s Trust With such impactful benefits, every website wants its content to be featured in the snippet box, but how can you compete and reach the top of the SERP page? The  best digital marketing agency in Gurgaon  found that to find your space in the snippet b

Bidding on keywords is not much different than a real-time auction. The bidders have to face the same level of chaos, scramble and implementation of smart strategies. With hundreds and thousands of auctions happening every second, you need to up your game to get your money’s worth. Many people believe that you can set a bid and leave it on auto mode but here is the truth. Staying active and constantly optimizing your bidding can help you save a ton of money. That’s why, the leading  PPC services company in Gurgaon  endeavours to construct an effective bidding strategy in order to achieve great Return on Investment and drive more conversion or boost traffic. We have enlisted the top 5 tips which will help you create an effective and optimized strategy for your Google Adwords: Understand your Objective: Before you begin placing your bids, it is very important to declare the objective of these ads, which is net profit for most businesses, but you may be looking to improve brand awareness