Best digital marketing company in gurgaon | The Marcom Avenue

In this era of extreme competition, if you are really willing to get ahead in the game, nail down an exceptional customer experience strategy. A well-executed customer experience strategy holds an opportunity to improve the customer lifetime value, customer retention, and take off your organization’s revenue. The  best digital marketing company in Gurgaon  recognizes Customer Experience as the single most exciting and important opportunity for any business in the upcoming year. So, in this blog we will help you to adopt some effective strategies to enhance your customer’s experience. But before going any further, it is very important to understand how important Customer Experience is. How Important is Customer Experience? No business can survive without customers, and to keep growing, every business needs to move their focus towards customer retention and also attracting new customers at the same time by offering smooth and comfortable customer experience.. Surprisingly even after mult

In the past, all brands and businesses believed that just offering quality products and services is the key to their customer’s heart but that is not the case anymore. The world of marketing has evolved over the years, and the   best digital agency in Gurgaon   believes that efficient   Customer Experience   has become a major aspect in the process of winning the hearts of the customers. As per a  Digital Trends  report, directed by Econsultancy and Adobe, B2B companies place Customer Experience at the top most priority for creating exciting opportunities in 2020 (beating social media marketing, video and content marketing). Before jumping on to the Customer Experience statistics, let us spend a few minutes to understand what Customer Experience is and why does your brand need it? What is Customer Experience? Customer Experience is a customer’s overall journey with the product/service. This leads to affecting multiple factors customer’s behaviour, loyalty and trust, and the perception

Narratives are a very significant part of any marketing strategy, but as a business owner you must recognize narratives as the most powerful tool for your organizational message alignment across all media to the customers. One primary goal of implementing any PR strategy is to leverage and speak about the USP or uniqueness of the brand amongst the audience and implement narrative-driven PR strategy that aligns with your organization’s goal. The leading  top PR agencies in Gurgaon  describe narratives as a way to publicize the brand goal, why a brand exists or how a brand acts as the perfect solution for a problem. To help you understand the concept clearly, the  best PR agencies in India  has enlisted the major elements of narrative-driven PR: Narrative: It all starts with a narrative which is aligned and is based on the internal vision of your brand. You must understand that this narrative should not focus on any of your product or service, instead it should revolve around your organi

Digital marketing has always been a very dynamic medium, and we all must have witnessed constant changes in digital marketing trends now and then, based on the changing times and needs of the brand and its TG. With growing technology, the pace of changes in the digital marketing landscape has taken up speed. We have come a long-way, from SEO, social media, content marketing, we are now entering a new phase of high-tech digital marketing solutions with tech like AI (Artificial Intelligence), data mining etc. The  best digital agency in Gurgaon  has enlisted the 2020 marketing trends which will help you to up your game: Marketing based on Insights: One of the best ways to improve your performance is to learn from your performance. With updated tech, you now have the opportunity to deeply understand the behaviour of your visitors, how your current strategies are performing, what your potential users are looking for and a lot more. Now implementing this technique is a quite interesting pro

The year 2020 has turned out to be a roller-coaster ride till date, beginning with a global pandemic, we have witnessed a huge number of changes in the way we live, spend our time and even the way we shop. With about 13% growth in nation’s internet consumption during COVID-19 pandemic, brands like   Honey Twigs   claimed that they have witnessed a growth of 20% in their sales. As per the leading  marketing agency in Gurgaon , this is the best opportunity for any business to step into the e-commerce arena and grow their brand to new heights. Now to make the best out of your e-commerce site, make sure that you follow these trends: AR is a game-changer: AR (Augmented Reality) is the new big thing in the e-commerce world. With a gazillion options available in the market, the customers are always confused about what to buy, especially when it comes to clothing and furniture. Now, AR technology enables your customers to visualize and understand how your products would look in their house bef

With tools like Google Adwords and Facebook Ads which gives you an opportunity to directly generate high-quality leads, it is quite obvious that many marketers do not consider the value of branding in their marketing strategies. No doubt, branding is a slow and steady technique but it is arguably one of the most effective marketing assets. While working on creating a brand, you will feel enabled to effectively attract a huge number of new customers towards your business and making your way to the top of your industry as you use necessary branding and marketing strategies. While working with numerous brands in the market, we have witnessed some digital marketing trends which tend to show great results. So, as one of the  top digital agencies in Gurgaon , we have enlisted the best digital marketing checklist to improve your brand reach & engagement: Focus on Branding First: To ensure an effective reach of your business it is very important to first spend your time on branding instead