Best digital marketing company in gurgaon | The Marcom Avenue

The key factor to growth of any organization is adaptation to change as digital marketing is an ever-growing industry with unexpected trends that create a whole new level of experience for the audience. By not accepting these changes, your website is at the risk of getting buried somewhere behind the SERPs (Search Engine Result Pages). So, as a business owner, it is time for you to understand that posting a 500-word article is not enough. This is time to go the extra mile and think beyond keywords and ranking, and as the best  marketing agency in Gurgaon , we keep track of the latest marketing trends and strategies for our clients’ advantage. Keeping these trends in mind, here are some things the brand must focus on while planning the content marketing strategy: Curate the best Content: Today, any data/ information/ product is available for anyone who is looking for it within a few clicks. So, why should your customers come to you? This is the question where the content curation comes

Our daily conversations are incomplete without stories, and every now and then we hear someone sharing their stories. Most importantly, stories have value beyond just entertainment, they have power. When shared effectively, a good story can influence people’s decisions and choices. Infact, many business enterprises have understood the significance of a well-constructed story and have started to practically apply them in their business. The  best digital marketing company in Gurgaon , states that you can use your storytelling as a mode of marketing to convey your business purpose and to earn customer trust much more easily. What is the Idea of a Good Story? A good story is not any rocket science, in fact, it’s an art. The best stories begin revolving around the life and routine of the protagonist, because as social creatures, character-driven stories successfully lead to Oxytocin synthesis. (Oxytocin is a neurochemical which sends a signal of trust and motivation for cooperation to the

Those days are gone when PR strategies were all about the depth of the brand’s pocket, when the market was dominated by a few players in a specific industry who knew all the other players. But in the present day, the face of PR has changed drastically for a B2B business. As per the  best PR agency in Gurgaon , the right PR strategy will help you reach your targeted audience with your company’s concept and primary message providing them with better understanding of your brand to enhance your brand reputation. Without further ado, let’s go a little deeper and understand the role of PR in the growth of a B2B business: B2B or B2C, the objective of any PR strategy is to build relationships and to provide the brand opportunity to strengthen their connection with customers, partners, suppliers and investors, by earning their trust which will in turn help in rapid growth. But, this might not be enough. You must be wondering what other benefits can a PR strategy provide to your B2B business, ri

After spending years in the digital marketing industry, we understand that a lot of business owners struggle to evaluate the significance of digital marketing for their business. In case you are facing the same trouble, here is a little fact for you: According to a survey performed by  Salesforce  “ About 85% of the consumers search about the business online, before making any purchase”. So having an online presence is very important for you to boost your business’ credibility and earn your customer’s trust. As the  best digital marketing agency in Gurgaon , we have enlisted the reasons which will help you to understand the need for an effective online marketing strategy for your business: Do not lose Customers: There is an old very well-known business mantra: “Customer is King”, and I am sure that being a business owner, you would not want to lose any customers. But the truth is, regardless of your digital standing, your potential customers are surfing online. Especially during the ti

Reports claim that, “More than 80% of the online population has used the Internet to purchase goods and services at least once in their lives.” With such a huge online customer base, there are numerous e-commerce solutions like WooCommerce, Magento, Shopify and others which have been able to host the businesses to meet the needs of the customers and bring in great footfall. All these platforms look almost similar from the outside, but each one of them have different characteristics and are suitable for different purposes depending on the user’s business needs. So, before you pick the E-Commerce platform for your business, it is very important to understand how these platforms are different and which one can serve best for your business. Here is an in-depth comparison between these E-commerce performed by the  best web designing company in Gurgaon : Shopify: Shopify is no doubt one of the most well-known platforms in the E-commerce sphere. This serves as a very easy tool to create your

  “Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes Public Relations when used properly is a kingmaker for an organization. An effective Public Relation strategy will give you an opportunity to portray a positive image of your business to the public. The best PR strategies may include press mentions or talking about topics of public interest with the aim to boost the visibility of your brand. But how do you gain attention from the media industry which will take your public awareness to new heights? To answer that for you, one of the  top PR agencies in Gurgaon  have curated a list of the top effective PR strategies which can change the fate and face of your business: Come Up with your Research: Media Industry being the vendors of truth, always crave to have a story which is backed by facts and data. So, you need to feed the media with your own research and

Let’s talk about literally any website, the one thing that you’ll find is that   SEO (Search Engine Optimization)   is undoubtedly the most important factor leading to the success of the business/website. SEO is the prime focus of the   top web design companies   while the creation of any business website. You must be wondering why is SEO so important for you, right? Let me answer that for you. Why is Search Engine Optimization Important? SEO is the search engine’s way to prioritize a website from others of the same niche. With the use of the  right SEO strategies , you get an opportunity to maximize your online search appearance and user engagement. Reports state 93% of all online experiences begin with a search engine. So, this implies that SEO helps your potential clients to find and reach your business website, boosting your chances of a visitor connecting to your business. While working on your website’s SEO, there are numerous factors to keep in mind (on-page and off-page) but th