Which Is The Best E-commerce Platform To Meet Your Business Needs?

Reports claim that, “More than 80% of the online population has used the Internet to purchase goods and services at least once in their lives.” With such a huge online customer base, there are numerous e-commerce solutions like WooCommerce, Magento, Shopify and others which have been able to host the businesses to meet the needs of the customers and bring in great footfall.

All these platforms look almost similar from the outside, but each one of them have different characteristics and are suitable for different purposes depending on the user’s business needs.

So, before you pick the E-Commerce platform for your business, it is very important to understand how these platforms are different and which one can serve best for your business. Here is an in-depth comparison between these E-commerce performed by the best web designing company in Gurgaon:

Shopify:

Shopify is no doubt one of the most well-known platforms in the E-commerce sphere. This serves as a very easy tool to create your online store with several options to make sales online.

If you do not want to get stuck in technical issues, Shopify is an ideal platform choice for your business. But like every other platform, Shopify has its own pros and cons as enlisted below:

Pros:

  • The platform terminates the need for any technical knowledge and is a great support for the beginners.
  • Provides several ways to make sales, including Facebook Integrations, POS system etc.
  • You get access to free and paid responsive themes and an opportunity to customize your e-commerce store as per your need.
  • It provides an efficient analytics system including PLUS Google Analytics integration.

Cons:

  • Shopify offers paid website development services, even though you get a 14 days free trial, but else you need to pay for its services.
  • You cannot host your store on your own server, you can àlign your domain name but on Shopify’s servers only.

Magento:

Magento is an advanced E-Commerce platform, owned by Adobe. This CMS (Content Management System) has been successfully serving the e-commerce giants like Jack Daniel’s, Nike, and Ford with millions of customers and thousands of daily operations.

And here are some Pros and Cons of hosting your online store on Magento:

Pros:

  • As per the top website development company in Gurgaon, Magento is the perfect Ecommerce platform for you, if your business has a high revenue with its high-functionality and technical support team.
  • Magento offers great features such as coupons, discounts, newsletters, and Email templates. You also get amazing mobile features, and multi cross-selling options.
  • This platform offers good server support, which is capable of handling more applications with multiple plugins.

Cons:

  • Magento is comparatively too expensive for most businesses. If you are just beginning your journey in the E-Commerce world, Magento may not be the best choice for you.
  • In contrast to Shopify, an E-Commerce store hosted on Magento will require some technical expertise for its operations.

WooCommerce:

WooCommerce is so far the most popular E-Commerce platform hosting almost one third of the world’s ECommerce stores. This is certainly different from the other CMS, WooCommerce is a free plugin used on a WordPress website.

WordPress is so far the most used CMS platform with some high profile brands like NASA, Vogue, MTV News and many more hosting their website on the platform. Especially during these times of crisis, when the online market has witnessed a massive growth, there are thousands of businesses which are hosting their business website/ecommerce website on WordPress.

So, let us have a look at some advantages and disadvantages on this WooCommerce:

Pros:

  • The top web design companies in Delhi/NCR suggest that if you are already familiar with WordPress, WooCommerce will be the best choice for you.
  • It is a free tool and is extremely simple to integrate and initiate your E-commerce store with.
  • There is a huge community built around WooCommerce, contributing to make it even better, so you are assured that you will find your answers to any questions or issues which arise on the way.

Cons:

  • You cannot host a WooCommerce store without having a WordPress site, which can be a trouble for beginners.
  • The free version may not have all the features, and you might have to pay for the whole functionality.

So, now you are ready to choose the best ECommerce platform which best fits your business requirement, keeping in mind the pros and con of all the ECommerce options.

It is always best to have support from experts, so I would suggest you to get in touch with the best web designing company in Delhi NCR, The Marcom Avenue, and get a customized E-Commerce platform designed for you which will skyrocket your sales and boost your business growth.

Comments

Post a Comment

Popular posts from this blog

3 Best Ways To Have High — Conversion Rates On Landing Page

Image
Every brand is thriving to make the first impression on its customers. Just as the saying goes, First impression is the last impression; it is the same with every product or service that is being offered on the internet. So, how to have the highest conversion rate on a brand’s landing page.Best ways to build landing page- 1. High conversion landing pages have directness and clarity. There two things a brand defines in itself- The value brand’s product or service delivers to its clientele base, the difference brand’s product/service demarcates against competition. That’s what your words also need to convey on the site’s landing page. Your unique value preposition needs to direct clear and simple to read. Deliver qualitative knowledge of the product in details. Don’t miss out because of language barriers between the brand content and the target audience. Use the vernacular of the target audience. The landing page content needs to always be tailored to the first time readers t
Read more

Digital Marketing Agency: Path to Your Brand's Success

World is on the Internet. Where are you? 4.9 billion users were online in 2021! Marketing has always been about making the right connections with the right people at the right time and place. Today, that entails meeting them where they already spend their time: online. One will be able to attract a much larger group of potential customers online than by traditional methods. Digital marketing techniques that are cost-effective, scalable, and measurable can help you reach a global audience. Regardless of the size of the company, the goal remains the same: get the first customers through the door. Many brands rely on traditional marketing in the form of advertising, such as print advertisements, coupon mailers or even outdoor advertising. However, the potential of online/digital marketing extends far beyond simply attracting local potential customers. Using Digital Marketing Services can assist in reaching a global audience in a cost-effective, scalable, and measurable manner. Let’s know
Read more

What Is Narrative-Driven Public Relations? Why Is It Needed?

Narratives are a very significant part of any marketing strategy, but as a business owner you must recognize narratives as the most powerful tool for your organizational message alignment across all media to the customers. One primary goal of implementing any PR strategy is to leverage and speak about the USP or uniqueness of the brand amongst the audience and implement narrative-driven PR strategy that aligns with your organization’s goal. The leading  top PR agencies in Gurgaon  describe narratives as a way to publicize the brand goal, why a brand exists or how a brand acts as the perfect solution for a problem. To help you understand the concept clearly, the  best PR agencies in India  has enlisted the major elements of narrative-driven PR: Narrative: It all starts with a narrative which is aligned and is based on the internal vision of your brand. You must understand that this narrative should not focus on any of your product or service, instead it should revolve around your organi
Read more