Best digital marketing company in gurgaon | The Marcom Avenue

As you know Social media is a versatile and powerful tool, especially for brands seeking to grow on the platform or to grow their customer base. If you are staying updated about social media marketing trends, you must have heard a buzz about social listening. If not, we will help you explain the term and some of the best social listening practices to adopt for your brand. As one of the  top branding companies in Delhi , we decide to share some of the insights with you about the new buzz word. For Instance, Social listening is the same as social monitoring, but it is different. Let’s just get into the concept of social listening already: What is Social Listening? How is it different from Social media Monitoring? Social listening is the process of hearing or observing what is being said about you or your brand on social media. Basically, the role of social listening is as follows: Know what’s said about your brand, as it happens. Track social media mentions on top social m...

In the  previous blog  we discussed some of the tactics which can help improve your brand’s reputation using search engine optimisation techniques. We shared some of our insights on SEO, which you can use to establish your online reputation. SEO has the power of creating a customer journey, a really awesome one or the worst experience after which the customer will never look back to other products or services. It builds customer’s trust and builds organisation authenticity. In this blog we will discuss some more insights through which you can build customers’ trust and brand’s authenticity. Do not forget to reach out to some of the  best integrated marketing and communication agencies in Gurgaon  for the  best on-page SEO services in India : Information Architecture and Back Linking:  Information architecture refers to how you organize the pages on your website. The way that you organize your website and interlink your pages, it can impact how ...

The COVID-19 pandemic has disrupted economies and communities around the world. From basic social customs and working arrangements to the global movement of goods and capital, the world is undergoing a drastic change as the virus spreads its wings over the world. One of the industries that we are going to talk today about was already undergoing significant changes on a multiple front. We are going to talk about the insurance industry. Although, it has been researched that COVID-19 spread and lockdown will adversely impact the life insurers business in the short term, but with likely a change in consumer behaviour and rise in demand for pure protection products given the uncertainties and the long term impact may turn out to be positive for them. The industry may need to advertise their services and adopt some of the  digital marketing services  during and post COVID-19. As one of the  best advertising agencies in Gurgaon , we also learnt the impact of deadly virus...

A global health crisis can either paralyze the industry or can strengthen it to outperform in the times to come. Well, that’s what we are observing during the global pandemic. As the spread of the deadly virus continues to spread, only some of the essential industries are operating to ensure that there is no shortage in supplies. So, this is the time you need to back your customers by showing concerns that you care for them. Well, you must be thinking how can we do that? The answer is ‘devising the  best digital marketing strategies  for your business’ that conveys the message of care and having your back. Digital marketing platforms present an enormous opportunity for insurance agents to connect with customers online. It doesn’t need a huge investment to get started with. Let’s have a look at how insurance agents can target an audience: Go Social:  Social media thrives to grow at an unprecedented rate. Insurance companies engage customers’ through social media pl...

While every industry in the world has been impacted by COVID-19 in the worst ways, industries like grocery, technology and some sectors of healthcare are still booming. With the sudden rise in demand for eatables, food and beverages brands are struggling to keep up with the low staff at the production plants. As the phase 3 of lockdown in India is ending, food and beverages are beginning to start their operations slowly. To get back into business stronger, and to fight with an intention to survive, they will need to rewrite business plans, modify  digital marketing services  and reconsider go-to marketing strategies for at least a few months. Here are some tips and tricks that can help F&B brands to get ready for the days to come: Digital Interaction is the Need of the Hour:  COVID-19 has shut most of the communication methods, and it has become even more important for the brands to stay connected with their TG through social media platforms. Brands are leveragi...

The need to research and buy skincare, hair care and cosmetic products has built a community of people, especially millennials, who are choosing to become stylists to cater to the needs of the people looking for reviews, suggestions and tips. Be it beauty influencers who give glowing skin tips or professionals who flaunt their services online and offline, the beauty industry has created numerous employment opportunities for people. As the outbreak of the deadliest virus COVID-19 has brought the industry to a standstill, this blog will brief you about how the industry is impacted and how it is dealing with it. There are some of the key trends that are going to affect how brand managers design their  digital marketing strategies  post COVID-19. With the introduction of new sustainable skincare, hair care and cosmetic products, beauty and beauty products have changed the definition of the industry. According to a report, the beauty industry of India is going to clock the ...