Best digital marketing company in gurgaon | The Marcom Avenue

Almost anyone can build a website and get it live within a few days. It is just amazing how easy it has become, but does it mean that you have a  custom web design ? No, not at all. Nowadays, a website is the first place where people come to learn about your brand. So, why is your Website Design Significant? You need to understand that your website is the heart of your online marketing strategy, all your platforms are focused on redirecting your clients to your website. But, once a customer reaches your website, it would take just a few seconds for them to create their judgment for your business. These few seconds are crucial to make or break the success of your website. Your web design has the power to impact your credibility and trust of your audience, ultimately impacting the growth of your business. So, here are the top practices which we follow at  The Marcom Avenue  that makes us the  best website design and development company  to help you b...

Your website is the face of your business organization, this is the place where all your leads will land, and on the basis of your website, a customer will make his/her judgement about your company’s reliability and builds trust in you. So, it is very important for you to offer the  best web design  which is customized to provide your users with the best experience. UI is the solution to your problem here. With UI you can create your website, keeping in mind the user behavior while ensuring the engagement of the users once they visit your site. New to the concept of UI? Do not worry, we will help you to understand why you need to integrate UI into your website design, but before that, it is very important to clearly understand what is UI. What is UI design? The term UI stands for User Interface. Basically, the UI is integrated to enhance the User Experience, which means, you focus on designing your website such that your users do not have to struggle to use it. Des...

Building your startup from scratch? or are you a few steps ahead of that? Doesn’t really change the fact that you need to practice advanced digital marketing techniques to boost the growth of your business. According to the  top online marketing companies , every startup is looking for more users, leads, sign-ups, or meaningful engagement with their targeted audience. Fortunately, the secret for your huge marketing success is not spending a fortune on your marketing campaigns and online advertisements, in fact, it’s just the opposite, all you need is to get a little creative with your marketing campaign and use the right strategy and platform. Now you must be thinking, what is the right strategy? Right? Stay connected with us for a few minutes and you will learn the right way to make use of the digital media to rule the marketing game. Below are some of the most  effective digital marketing strategies  for a startup: Search Engine Optimization (SEO): SEO ...

So, you have successfully created a beautiful website with the best web design for your business, but are you still failing to earn some customers from it? Do not worry, many businesses face this issue but the good part is, it is fixable. Before making any changes to the website, it is very important to first understand what you are doing wrong. There are many factors that are involved in converting the website traffic into successful leads for the business. Here, let’s have a look at the most important factors as suggested by the  best web designing company in Gurgaon  and understand where your website is lacking: Having an Engaging Landing Page:  It is of utmost importance that your website has a very simple yet engaging landing page for the visitors to easily understand your offer and convert into your customer. Make sure that you have a  custom web design  and your landing pages include these elements to attract the maximum customers: a) A Conta...

During the times of any crisis, like the current global pandemic, the change in the actions of the consumers is pretty obvious, and this shift eventually leads to the change in the functioning of the businesses as well. Business advertising budgets have to be deducted and companies have to come up with new marketing strategies to meet the expectations of their potential customers. But go through this article to understand how the right  Digital PR  can help you boost your business. To understand this, you first need to understand where the customers are going and what are they looking for? If you take a look at people’s interests in today’s times, it is shifting towards the consumption of news and media, as every individual wish to stay updated about the medical status of COVID-19 in the country and the factors which are capable of affecting their health. This is where public relations comes in. A strategic PR campaign can place your organization positively into the ne...

In this digital era, the business industries are also developing in terms of their digital presence. But just having a website is not enough, if your website is not bringing you business then trust me, you need a new website with a  creative website design  and offers a quick turn-around time. But how does a web design affect your website efficiency? Let’s see it this way: – Almost 75% of the people conclude your company’s credibility based on the design of your website. Consider your website as your salesperson who is working 24*7 for your business growth. Now just visit your website and analyse if your website is up to date? Is it quick in answering your queries? Do you like the way your website looks? If any of your answers is NO, then you need to rethink through the digital aspect of your business to make it more user-friendly. How does your web design impact your customers? It helps to Create a Unique Identity for Your Business While creating an effective we...

In today’s world, when productivity and multitasking are the most quintessential to everyday life, people look for content that can be consumed on-the-go and requires lesser attention span. That is where the boom of podcasting has risen in media consumption. Publications such as TIME, Vogue, B.B.C., The Economist, etc are also looking at expanding on setting up their dedicated podcasting channels to tap onto newer audience segments and increase current readership. So what is this much talked ‘ PODCAST ’ all about? Is it “Cyrus Says” or PM Modi’s “Mann Ki Baat” or just audio version of books/ articles that we read every day? Apple first coined the word “Podcast” in 2014 with the launch of its Podcast app to stream on-demand audio content from different creators from different countries and on different subjects such as business, entertainment, infotainment, interviews, etc. Now with Spotify and JioSaavn expanding the horizon, podcasts have become one of the most widely preferred...