Best digital marketing company in gurgaon | The Marcom Avenue

The world has witnessed a massive rise in the number of Direct-to-Consumer (D2C) brands in the recents years. Brands are no longer just dependent upon traditional resources like the physical stores or mediators to spread their products/services, but they have also expanded their range with the advancements in technology. Under the effect of COVID-19 and constantly upgrading technology,  top digital agencies in Gurgaon  realize that these numbers are bound to go higher in the year 2020 and beyond. While successfully cutting out any retailer from the chain, consumers can now purchase anything from their favourite apparels to house furniture within a few clicks. A study by  RetailDive  states that about 81% of the customers will prefer to opt for D2C brands by 2023. Though it is a huge reason for most brands to choose D2C for their operations, there are many other reasons why you should take your business towards D2C. We have enlisted the top 5 reasons why brands should...

  Before jumping on creating some engaging posts for your social media platforms, it is very important to understand the significance of social media in the growth and success of your brand. With over 3.96 billion active social media users as confirmed by   Statista , your online marketing strategy is incomplete without integration of an effective social media marketing plan. The leading  social media optimization services in Gurgaon  recognize Social media Platform as one of the best resources to: Create Brand Awareness: The beauty of social media marketing lies in the huge audience you get to target and this audience is not limited to the number of your followers. Whenever you share some good and engaging post, your followers will not mind resharing your content, giving you an opportunity to reach an entirely new audience. This is a very powerful tool for you to improve your brand awareness across the boundaries of your city or country. Create Opportunities to Conn...

  There was a time when any PR was Good PR, and the PR strategies were mainly created with just Press Releases, but like everything else, Public Relations strategies have evolved and are now capable of offering wider results, specific analytics and greater Return on Investment. So, while setting up your PR strategy it is time to set your objectives and create a well-defined plan that will lead your business towards an overall transformation. As the leading  PR company in Gurgaon , we have curated a list of some effective tips to plan your complete Public Relations strategies to grow your business: Plan a News Release Chart: It is great to begin with a roadmap for the press release that you intend to issue throughout the year. Also, it is very significant to understand that this plan needs to be flexible as you might have to revise this calendar as you keep going through the year. It is a great way to have an initial structure and direction to follow and also keep you motivated...

After being hit by a global pandemic, the second half of 2020 is going to be a crucial time for businesses to cope with the overall impact of COVID-19. With the virus still in action, your online business can be your biggest asset since people are more comfortable in engaging with businesses directly from their homes. Thrive social media director Nhi Shirley mentioned  “For businesses that are behind and haven’t adopted digital marketing, they will struggle to reach their client base if they only have traditional marketing.” The  top digital agencies in Gurgaon  consider this period is an opportunity for brands to grow their business keeping in mind consecutive growth in the consumption of internet and online sales. We have curated a list of the top digital marketing strategies that will help you to improvise your online business model during and beyond the pandemic: Strengthen your SEO tactics: In these times, there has been a major shift in the consumer’s search behavio...

  “A Good PR Story is infinitely more effective than a front-page ad.” ~   Richard Branson Your PR strategy is arguably one of the most powerful weapons for your brand to create a positive reputation in the eyes of your potential clients. If your goal is to earn the public’s trust and loyalty, then you have to up your game and do something more than just generalized product promotions. While understanding the new digital space, the  top PR agencies in Gurgaon  embrace the need for personal public relations for a brand to succeed. In this blog, we will talk about some great tactics which will help you to make your Public Relations personal and more effective: Know Your Audience: Before you engage in any conversation, spend some time to understand what your audience and media likes or dislikes because with a gazillion company messages coming daily, no one is interested in another generic message. Do your research and once you know what your desired clients are looking ...

Turning your customer’s attention into a long-term relationship may sound like an impossible task but with effective utilization of your web design and customer experience strategy, you might be able to earn hundreds of loyal customers for your E-Commerce business. With endless options to choose from, your audience needs some strong reasons to stay connected to your brand. The  best digital marketing company in Gurgaon  understands that from visuals to usability, every element on your website is a contributing factor in your connection with the customer and in turn impacts your business’ ability to retain customers and earn new ones. Here, we are going to have a close look at some of the most crucial and creative ways to boost your customer’s journey by improving your website design: Make Navigation Easier: Your website design is not all about the way your website looks. When it comes to customer’s experience, your site’s usability also plays a vital role. A survey by  Hu...