Best digital marketing company in gurgaon | The Marcom Avenue

The essence of any business is its customers. Today, it has become more important to understand what the customers want than to design an offering, and this same rule applies when you market the product. Understanding customer behaviour has become so core to the process of targeting and selling that any business that doesn’t do it is either struggling to stay afloat or has already run out of business. As the leading  integrated marketing agency , we have taken this opportunity to curate a list of 5 tips to help you understand What Customer is expecting, and what you can do to target them effectively and strategically. Here it goes: Leverage Social Media Reach & Impact:  Every platform has its key features that enable brands and their potential target audience to interact, engage, and form a harmony that satisfies each other’s needs. Social Media Platform analytics allows brands to understand what is that their customer is looking for, and also enables them to offer their p...

Public Relations is the face of subtle marketing. It is very integral to the existence of any business in today’s time, large corporations, especially. There are just too many reasons for any organization to go out of business, and bad publicity is one of the most critical and biggest reasons. So, it is imperative that the   best PR agencies in Delhi NCR   to curate a public relations plan that is Comprehensive, Digital, Targeted Edgy, Creative, and Engaging. Did we highlight digital? Yes! Why? Well,  people have spent more time on the internet in 2020 than on any traditional media and will continue to do so.  According to various surveys, it has been found that people are spending more than 3 hours on the internet in 2020. This is an average figure, as other studies suggest that people are spending a quarter of their day on mobile phones and more in metro cities. So, what does it imply? It means that people are getting to know what’s happening in the world or any fo...

What is that any brand aspires – to draw more customers to their brand, engage more people with their product/service, or improve sales? Well, yes. Any organization is always looking to cut through the competition and earn the maximum returns by driving traffic to their site and increasing sales, and today, this is highly possible if you invest in improving your SEO (Search Engine Optimization) efforts by curating high-quality content and more. To be successful, your efforts/website should be able to drive valuable traffic from your competitors’ websites to yours. And, to help you with that, we, the  best SEO company in Gurgaon , have curated a list of tips that will redirect your competitor’s traffic to yours: Research. Analyze. Evaluate. Repeat. The most crucial aspect of venturing into becoming better than your competitor is researching anything and everything about your potential competition. Before you start optimizing your search engine rankings, you need to figure out ‘Who’ ...

We live in a world that has evolved to engage with all sorts of social media platforms at least once a day, if not more. According to   recent key statistics   on social media, over 63% of the world’s population, i.e., 3.81 billion people are active on a social media platform. And, as per the same study, out of 7.77 billion people in the world, 49.03% of the population use social networks, regardless of age or internet access. Hence, as per the  best social media marketing agency in Gurgaon , it is critical to manage your post content, graphic, posting hours, and other elements to drive engagement to enhance brand awareness. So, we, the  best social media agency , have listed down 5 tips to help your brand boost post engagement: Use Data and Analytics to Optimize Efforts: Every brand, cause of its niche offering, has a different kind of reach and engagement and interacts with different sets of audiences. Hence, it is difficult to set a common standard or bar for ever...

Every element of the marketing mix, whether it is social media marketing or public relations, plays a critical and significant role in brand building. The advent of COVID-19 pandemic roughly stirred up the position of public relations services at large, but by the end of 2020 it will pick up its pace, and the forecasts suggest that Public Relations adoption will soon pick up and new trends will form the way media relations will be established and more digital ways will be opted to connect with the brand. As one of the  top digital PR agencies in Delhi NCR , we have observed that the changing times will bring new trends, and so, here are top public relations trends/observations to expect in 2021: Public Relations will transform digitally: The on-going pandemic left several offline businesses hanging dry, encouraging not just these businesses but everyone to undertake the way of digital transformation to emerge successfully from COVID-19 in 2021. Also, keeping in mind that many busin...

With the pandemic, most businesses have gone online, whether small or big, mainly because people are more comfortable shopping online rather than in a physical store cause of the fear of getting Coronavirus pandemic. In fact, taking the business to the World Wide Web has enabled many companies to improve their sales – as they were not visible amongst the host of large scale multinational brands with better brand equity. As an  integrated marketing agency , we suggest that you analyze your business goals and take the step to improve your landing page conversions by following the below-mentioned tips: Establish Brand Purpose:  As the  best digital marketing companies in Delhi NCR , we suggest that you use content, videos, and pictures in your website that establishes your brand in the minds of the customer and help create a clearer picture of your brand, product and or service – to interest your audience in making the purchase, and thus improving landing page conversion rat...

The world is socializing at a much faster rate than it was predicted. Today, over 60% of the world’s population (approximately 3.81 billion people in the world) is actively using one or multiple social media platforms to search, communicate, interact and purchase products/services. Amidst this shift, the advent of the COVID-19 pandemic has drastically heightened the social media usage by over 10.5% as in July 2020, compared to July 2019, according to the   Global Web Index survey . As the best  social media optimization services in Gurgaon , The data clearly suggests that social media is among the leading avenues for any brand (local or global) to market their product and services to their target audience. This significant shift towards social media platforms has not only assisted in enhancing brand reach but has also helped improve e-commerce conversion rate (sales) for several brands. All the facts clearly make social media the perfect choice for advertisement, brand promoti...