Best digital marketing company in gurgaon | The Marcom Avenue

What is that comes to your mind when you think of  Social Media Marketing ? Instagram, maybe? Well, you are not wrong but just like billions of people are using Instagram for their entertainment, TikTok is breaking records to become one of the most downloaded and used app with a quite a huge fan base. Since its launch in early 2018, TikTok has been covered in every major publication and is being integrated as a marketing tool while curating brand strategies for brands. Some brands are collaborating with TikTok to publish video content for its users. Did I mesmerize you? Here are the top 15 TikTok trends that a brand manager should know of as we are entering the year 2020: Userbase, Downloads, and Growth: 1. TikTok reports having over 800 million monthly active users worldwide, according to a leaked advertising confidential data in Oct 2019. 2. TikTok is the third-most downloaded app globally as of February 2019 with over 1 billion downloads, beating Instagram and Facebook...

With technology advancing and communication becoming easier at a finger’s touch, it has now become convenient to find, connect with and grow your customer base. Consumers are moving online and so are the businesses, breaking down any barrier between their audience and goal. Public Relations is one of the oldest marketing tools that established trust with customers through traditional methods of communication is now entering the world of digital marketing. Social Media complementing traditional communication is making for good PR and is helping create a connection with the customer a two-way street. Brands are incorporating this way into their  brand communications strategy , as it is convenient and creates a major impact on the consumer. So, if you are one of those brands then we, The Marcom Avenue, can help you succeed in this endeavour, or here are some tricks on how you can leverage Social Media Platforms to succeed in the world of digital public relations: 1. Share everyt...

In the following series of point of view,  The Marcom Avenue  is going to break down in detail what is the baseline on which a brand is built. These are critical pointers that make or break any business while establishing themselves as a distinguished identity in the market. Brand is beyond the product utility. We have tips and templates in these for any business to pursue . Give life to the abstract ideas of your brand. Any business can achieve much more from their existing business module. Brands have  long term  interactions with customers ,  a steady increase in sales revenue ,  customer advocacy ,  word of mouth referrals , and  product development . Keep reading… Step 1- Defined Audience For Brand A target audience is the people who would buy the product from the brand because they will want to use it. As a brand, your mission and message need to fit their needs and interests, respectively. A  Sample Audience  can tes...

Imagine waking up and suddenly finding yourself in the cockpit at the controls of an airplane. Of course, you will not be able to operate the cockpit because it has many buttons, indicators, lights and you do not have any idea about them. Therefore, this explains the feelings for the user when they open an application for the first time. Releasing a new tool, an application or website leaves them feeling left apart or stranded. Application  designers  often forget that a newcomer to their website might now know how everything works or where to find what they need, even if it is easy for the designer. Therefore, it is recommended to help users to save your users from the helpless feeling of confusion and frustration.  User Onboarding User Onboarding is a designed series of interactions that help the user ease into the product’s experience. These interactions can be made simple yet interesting or as complex guided tasks for users to complete. It is an indispensabl...

Integrated marketing communication  is a method used to communicate promotional activities to its customers through multiple marketing channels. A simple yet interesting concept which has all forms of messaging and communications intact in order to deliver the idea impact fully on the masses. The use of conventional techniques for marketing and business expansion has become a thing of the past. Today  78.5%  of the companies are using IMC (Integrated Marketing Communication) for the purpose of promoting their brand and products. The world is getting inclined towards technology for day-to-day works. As modern advancements coming in the market, it has become a part of people’s daily regime. Technologies have made work and day-to-day activities so convenient that the life without it cannot be imagined. Even the corporate world has been widely accepting this change. Companies are using these marketing tools (PR, Ads, OOH, re-marketing, etc.) to grow their businesses a...

Every brand is thriving to make the first impression on its customers. Just as the saying goes, First impression is the last impression; it is the same with every product or service that is being offered on the internet. So, how to have the highest conversion rate on a brand’s landing page.Best ways to build landing page- 1. High conversion landing pages have directness and clarity. There two things a brand defines in itself- The value brand’s product or service delivers to its clientele base, the difference brand’s product/service demarcates against competition. That’s what your words also need to convey on the site’s landing page. Your unique value preposition needs to direct clear and simple to read. Deliver qualitative knowledge of the product in details. Don’t miss out because of language barriers between the brand content and the target audience. Use the vernacular of the target audience. The landing page content needs to always be tailored to the first time readers t...