Best digital marketing company in gurgaon | The Marcom Avenue

In the last blog about video marketing, we got to know about the various stages of customers’ journeys and various types of videos that can help customers to make a decision. We also learnt how various types of videos influence customers’ buying decisions. In this write-up, we will discuss how to leverage videos to promote your brand on social media platforms. If you want to make your video marketing campaign successful on social media platforms, then reach out to some of the  best digital marketing agencies in Gurgaon . How to Measure Performance of your Video Marketing Campaign? Before starting out your marketing campaign, you must have a clear and defined business goal after measuring the data metrics of your campaign. Your goal for running the campaign could be brand awareness, increasing website traffic, or even conversion. If you want to build successful paid video marketing campaigns on social media platforms, then you can reach out to The Marcom Avenue which will pr...

In the previous blog, we discussed the  basics of video marketing  such as its effectiveness, types of video marketing and its importance over social media platforms to attract the targeted customer base. Videos have the power of creating a customer journey, a really awesome one or the worst, after which the customer will never look back to the product or service. In this blog, we will discuss various stages of customer journey and Also, if you want to create top-quality videos, you must reach out to some of the  best video production companies in Delhi . Customer Journey Customers can be offered an additional incentive to push them towards buying a certain product. According to a survey by coupon statistics, approximately 86% of millennials have agreed that deals and discounts have impacted their purchase decisions. This makes coupons a perfect weapon of choice for video marketers. Now let’s check out the various stages of a customer journey. Awareness This is t...

Video is not only a content type anymore, but it also has become a culture. According to the market researchers, 83% of the marketers believe that video is becoming increasingly important and a report by Cisco clearly indicates that around 82% of the internet traffic will be generated through videos by 2022. Videos have the ability to connect with people’s emotions. A person who will never read a 100-page book will gladly watch a 10-minute IGTV. For publishing videos that really connects people to their emotions and senses, the brand needs to consult some of the best  video production companies in Delhi . Today, we will be learning some of the fundamental tactics for video marketing. What is Video Marketing? Why Videos are effective? Video marketing is the process of creating a video for the market to promote your product or service, educate your audience, increase engagement on social media, widen your brand awareness and reach your audience with interactive content. Som...

A brand is not what a marketer tells consumers about, but what consumers tell each other about it. In this era, consumers are not just sharing content but are also creating content which has completely changed the approach of how Public Relations communication should work.  Public Relations is indeed not an easy term to define. It belongs to the territory that will never stop throwing up surprises in the marketing world. Bill Gates once said, "If I was down to my last dollar, I'd spend it on Public Relations." In 2016, Star India Pvt. Ltd. launched a PR campaign #CrossTheLine that showed the extraordinary stories of ordinary girls? The campaign was designed to increase the viewership of Women’s Kabaddi Challenge and within a month of its release, it has reached over 125 million citizens and 218.2 million impressions (surpassing the viewership figures of the whole UEFA Euro Cup 2016); this is how PR works! There are two forms of Public Relations, Traditional PR and...

What is that comes to your mind when you think of  Social Media Marketing ? Instagram, maybe? Well, you are not wrong but just like billions of people are using Instagram for their entertainment, TikTok is breaking records to become one of the most downloaded and used app with a quite a huge fan base. Since its launch in early 2018, TikTok has been covered in every major publication and is being integrated as a marketing tool while curating brand strategies for brands. Some brands are collaborating with TikTok to publish video content for its users. Did I mesmerize you? Here are the top 15 TikTok trends that a brand manager should know of as we are entering the year 2020: Userbase, Downloads, and Growth: 1. TikTok reports having over 800 million monthly active users worldwide, according to a leaked advertising confidential data in Oct 2019. 2. TikTok is the third-most downloaded app globally as of February 2019 with over 1 billion downloads, beating Instagram and Facebook...

With technology advancing and communication becoming easier at a finger’s touch, it has now become convenient to find, connect with and grow your customer base. Consumers are moving online and so are the businesses, breaking down any barrier between their audience and goal. Public Relations is one of the oldest marketing tools that established trust with customers through traditional methods of communication is now entering the world of digital marketing. Social Media complementing traditional communication is making for good PR and is helping create a connection with the customer a two-way street. Brands are incorporating this way into their  brand communications strategy , as it is convenient and creates a major impact on the consumer. So, if you are one of those brands then we, The Marcom Avenue, can help you succeed in this endeavour, or here are some tricks on how you can leverage Social Media Platforms to succeed in the world of digital public relations: 1. Share everyt...

In the following series of point of view,  The Marcom Avenue  is going to break down in detail what is the baseline on which a brand is built. These are critical pointers that make or break any business while establishing themselves as a distinguished identity in the market. Brand is beyond the product utility. We have tips and templates in these for any business to pursue . Give life to the abstract ideas of your brand. Any business can achieve much more from their existing business module. Brands have  long term  interactions with customers ,  a steady increase in sales revenue ,  customer advocacy ,  word of mouth referrals , and  product development . Keep reading… Step 1- Defined Audience For Brand A target audience is the people who would buy the product from the brand because they will want to use it. As a brand, your mission and message need to fit their needs and interests, respectively. A  Sample Audience  can tes...