All You Need to Know About Digital Advertising in 2020

With the introduction of the new Internet technologies, marketers have seen the great potential in the world of online advertising. Business leaders around the world only want one thing in the sector, i.e. to reach a large number of people by investing the smallest amount of resources.
Nowadays, businesses have started leveraging the power of social media platforms to gain the trust of potential clients as well as communicating with the clients through promotional advertisements. This is known as Online Advertising or Digital Advertising. There are some of the best digital marketing agencies in Gurgaon that can help you in adopting the right strategies for your business.
Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today:
  • Paid Search Advertising: Paid Search Advertising is a type of advertising where you have to pay some amount to Google or other such Search Engines to advertise your content on their search engine result pages in relevant keywords. With over 3.5 billion search queries on Google every day, it is the best platform to advertise your product or service on google.
  • Paid Social Advertising: As you know, organic reach has gone to its lowest levels now, 80% of the U.S. population uses social media platforms, and hence marketers are trying hard to understand how to effectively run the social media ads amidst the competition. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising. Consult the branding agency in Gurgaon for the best social media optimization services.
    On social media platforms like Facebook, TikTok, Twitter, Linkedin and Instagram, marketers have a lot of opportunities to optimize their ad campaigns. On social media platforms, there are various tools available to target the audience according to the objective of their campaigns. There are various types of ads that can be used to promote your ad campaigns, such as link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad.
  • Native Advertising: creates a symbolic relationship between the publishers and brands. Publishers like BuzzFeed and The Dodo produce content that becomes popular on social media almost every day. This content helps them to make money and various brands also do it to gain popularity on the platforms.If you opt for native advertising services, you’ll be able to leverage their editorial expertise and audience reach to help your brand tell captivating stories to a bigger and better viewership.
  • Pre- and Mid Roll Advertising: Forcing people to see a 30-60 second YouTube can prove to be irritating for the audience. Shortening the video may engage viewers without testing their patience. According to Google, 90% of bumper ad campaigns boosted a global recall by an average of 30%.
    By using YouTube’s advertising tools, you can target the audience by their location, demographics, and interests. You can also remarket to past viewers, place your ads on certain properties, and place ads on videos about specific topics and keywords.If you want to advertise on YouTube, where adults watch more content than they do any television network each month, you can leverage two types of video ads: TrueView ads and Bumper ads.
So, if the digital marketers want to win the game of online advertising, there are some of the trends that you will have to adopt in 2020. Consulting the best digital marketing agency in Gurgaon which will help you win the game with best and creative strategies for your brand.
Artificial Intelligence
Artificial Intelligence started dominating the global market in 2019 and will continue to dominate in 2020. Digital marketers need to optimize their tool in such a way that they can dominate their targeted audience using artificial intelligence which can sense the behaviour and want of customers.
Video Marketing
If you aim to be the best digital marketer, adopting video marketing will make you one. As the role of social media platforms like TikTok thrives to launch the new features, many people have started using the platform to advertise the product or service. For best video production services, consult the best video production company in Gurgaon.
Micro-Moment Marketing
Micro-moments are changing the way the customer journey looks like. More and more people have access to smartphones which gives them the option to make immediate and impulse decisions, and this has lowered the level of patience in people and increased expectations. Marketers have to identify these immediate moments and be there where the customer wants them and deliver relevant content.
Social Commerce and Shoppable Posts
As e-commerce and social media are both growing at alarming rates, brands are using the two together to maximize opportunities for sales. For Example Instagram. E-commerce brands can create and post interactive ads that allow users to click and shop with ease. Instagram believes this will make it easier for businesses to reach prospective new customers, as it will effectively shorten the sales funnel, giving consumers instant access, they desire.
These are some of the latest trends that you cannot miss to act upon to take your digital marketing strategy to the next level. In digital marketing, trends are always emerging and changing. For the best branding agencies in Gurgaon to be on top, they should keep looking ahead and strive to embrace new technologies, tools and strategies in order to gain an edge over your competitors.

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