All You Need to Know About Video Marketing in 2020- PART 2

In the previous blog, we discussed the basics of video marketing such as its effectiveness, types of video marketing and its importance over social media platforms to attract the targeted customer base. Videos have the power of creating a customer journey, a really awesome one or the worst, after which the customer will never look back to the product or service.
In this blog, we will discuss various stages of customer journey and Also, if you want to create top-quality videos, you must reach out to some of the best video production companies in Delhi.
Customer Journey
Customers can be offered an additional incentive to push them towards buying a certain product. According to a survey by coupon statistics, approximately 86% of millennials have agreed that deals and discounts have impacted their purchase decisions. This makes coupons a perfect weapon of choice for video marketers. Now let’s check out the various stages of a customer journey.
  1. Awareness
    This is the initial stage of the customer’s journey where you show them who you are and what you represent. In this stage, the customer tries to find the solution to his problem and ends up getting recommendations as your videos then he shares the same videos with others who might be having the same problem.You can create various types of videos to create awareness like:

    • Explainer Videos
    • Commercial
    • How-To Videos
    • Fun Videos
  2. Consideration
    In the second stage, customers know that they have a problem and want to find the solution. They try everything to find the solution, ask a friend, compare alternatives, search on Google and want a cost-effective solution to the problem. They try to solve their problem by YouTube videos. Then they start watching one video after another because of pop-ups. While watching an email submission form comes up and they fill it. This is called lead capturing. It triggers an email via your automation platform. This kind of customer care strengthens the relationship.You can create various types of videos to show consideration like:

    • Testimonials and Video Case Studies
    • Detailed Product Demos
    • Personalized Video Voicemails
    • Setup Webinar
    Consult some of the best video production agencies in Delhi to shoot out the best-in-class customer testimonial videos.
  3. Decision
    In the third stage, customers are very close to making a decision to buy your product/service and it’s your job to make the process crystal clear for them to make a decision. They should feel like they have control over the complete process and know every detail. The sales team of the company sends you a list of alternatives including your choice, they also schedule a demo of the product to give you a better idea and sends you various video walk-throughs to remove any further confusion. The customer then receives a welcome video from the team.You can create various types of videos to help the customer in the decision-making process:

    • FAQ Video
    • Campaign Nurturing Videos
    • Instructional Videos
  4. Advocacy
    If someone buys your products, you must keep that customer updated with your content about the latest product/services which will help them grow a deeper relationship with your brand. The customer finds your product very useful and is very pleased with it.Type of videos speaks on behalf of your brand:

    • Troubleshooting Videos
    • Product/Brand Update Videos
    • Interview Videos
    • Social Live Videos
Create never before brand experiences by consulting some of the best video production companies in Delhi.
In this blog, we have discussed the various stages of a customer’s journey and the types of videos which can help you out in each stage of a customer’s journey. It is not mandatory to use all of them but it’s recommended to use personalized videos as much as you can. So, design your next customer journey close to perfection with a sound video marketing strategy.
In the next blog, we will discuss more about how we can make video marketing campaigns a success on social media platforms. Stay tuned for more information on the latest media & marketing industry insights and trends.
If this interests you, you can also consult some of the best digital marketing agencies in Delhi which will advise you the best video marketing strategy for your business or brand.

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