All You Need to Know About Video Marketing in 2020 – PART 3

In the last blog about video marketing, we got to know about the various stages of customers’ journeys and various types of videos that can help customers to make a decision. We also learnt how various types of videos influence customers’ buying decisions.

In this write-up, we will discuss how to leverage videos to promote your brand on social media platforms. If you want to make your video marketing campaign successful on social media platforms, then reach out to some of the best digital marketing agencies in Gurgaon.

How to Measure Performance of your Video Marketing Campaign?
Before starting out your marketing campaign, you must have a clear and defined business goal after measuring the data metrics of your campaign. Your goal for running the campaign could be brand awareness, increasing website traffic, or even conversion. If you want to build successful paid video marketing campaigns on social media platforms, then you can reach out to The Marcom Avenue which will provide you with the best PPC services in Gurgaon for your social media platforms.

Now, let us understand the various metrics which will help you in measuring your campaign and define the goal of the campaign:

1. Rate of Play: This metric will help you know how many people have seen your videos. It is calculated as the percentage of people who played your video divided by the number of impressions on the video. There are many factors that help in improving the metrics such as thumbnail, platforms you are publishing on, and the content of the video.
2. View Count: This metric will let you know the total number of views your video has gathered. Basically, it will show how many times viewers have watched your video. As different platforms have different ways of measuring the view count, it is a tricky way to count the views. For example, Facebook takes 3 seconds and YouTube an entire 30 seconds of playtime to measure one view count.
3. Click-through rate (CTR): This metric will let you know if your video is able to achieve the primary goal which is convincing viewers to take the desired action, that leads them to an already-optimized landing page with a clear call-to-action (CTA). It can be measured as the number of times your call-to-action (CTA) is clicked divided by the number of times it’s viewed.
4. Social Media Sharing: The social media sharing metric will let you know how many shares your video is getting on social media from your viewers. It is the perfect way to increase your organic reach. When one viewer shares the video, then a similar audience on his network is more likely to share and it creates a chain reaction that helps you reach a wider audience organically.Consult some of the best social media optimization companies for top-quality social media optimization services.
5. Conversion Rate: This metric will let you know how many leads, prospects or customers were generated through your video campaigns. It is the number of times visitors completed your desired action divided by the number of clicks on your CTA.
6. Completion Rate: This metric lets you know how many people have watched your video completely. It is calculated as the number of people who completed your video divided by the number of people who played it.

These are some of the metrics that will help you in measuring the performance of your videos. Everything depends upon the content, techniques, strategies used to create a video. Before concluding, let’s check out various strategies that will help you in creating a good video.

How to Make a Great Video?
Videos should be great that have the power to attract the audience and convince them to buy the product or service. Consult some of the best video production agencies in Delhi to shoot/record the best-in-class customer testimonial videos. Let’s check out various tips for making a great video:

• Build a Great Script: Writing a script for your video helps you deliver 2-3x content in a short period of time. You don’t have to write each and every word; the outline structure will do just fine.
• Sharp Lighting: Use the Omni-directional lighting method that will display your object sharply and bring a natural feel.
• Soundproofing: Your video should communicate clearly. Shooting in a crowded place or an echoing room may shift your video marketing goal. You can use collar mike if you want to shoot a testimonial video or video in which there are characters.
• Colour Correction: This can make a huge difference in the output of your raw footage. It is the most undervalued but an important editing part of the video.
• Animation Effects: Graphics and animation are the major part of any video, especially in educational content. There are many software’s through which you can add effects to your videos.
• Capture the First Impression: Your video should be able to capture the audience’s attention in the first 5-10 seconds. You can try to do the same by starting your video with a question, compelling story or telling them what they will learn in the whole video.
• Theme consistency: Your videos should be in line with the brand’ guidelines. Create a video with a theme consisting of your brand colour, font, voice, and niche topics which will help you increase brand awareness.
• Humour Quotient: Using humour quotient in your videos will make your content more watchable and memorable. Just using one or two light-hearted funny lines in the script would be perfect. It will attract a large number of audiences.
• Sequence: Always ask your audience to watch the next related video on the topic. On YouTube, you can show them in suggestions and make a playlist.

Through these tips, tricks, strategies and consumer journey details, we have tried to cover all the essential information that will help you in designing a video marketing campaign. Creating and publishing videos to grow your brand is way easier than ever and this will make sure that you become a part of this big bubble. You’ll be able to produce good quality content with practice and don’t forget to align content with your brand.

You can also consult some of the best digital marketing agencies in Delhi which will advise you the best video marketing strategy for your business or brand.