How to Leverage Digital Marketing to Promote Mobile Application?
But with mobile development in the picture, users need to know that your product exists. Promoting your app on digital platforms plays a very important role in the success of the app. Mobile app marketing covers every user interaction from the moment they first learn about the product to when they become a loyal user.
Let us explore some of the digital marketing strategies to promote a mobile application:
Get to Know your Audience
Do your customers need a mobile application? It all starts with an idea like- what your customer base is and who will benefit from using the application? Having a clear idea about your audience will help you establish your focus area.
Do your customers need a mobile application? It all starts with an idea like- what your customer base is and who will benefit from using the application? Having a clear idea about your audience will help you establish your focus area.
Knowing your audience through their demographics such as their age group, lifestyle, spending habits and many other factors will allow you to understand who are you selling your product/services to. Some of the best branding agencies in Gurgaon have a core team of professionals who understand the mindset of customers through various research tools and insights derived from SWOT.
Get to know your Competitors
There are a lot of brands that sell similar kinds of product with add-on innovative features that attract customers, thus it is advised to never ignore your competitors. Before making your app marketing strategy, you should explore and gather information on what is happening in the market and have a sound knowledge of what other players are doing. Not knowing your competitors may lead to plagiarising the strategy.
There are a lot of brands that sell similar kinds of product with add-on innovative features that attract customers, thus it is advised to never ignore your competitors. Before making your app marketing strategy, you should explore and gather information on what is happening in the market and have a sound knowledge of what other players are doing. Not knowing your competitors may lead to plagiarising the strategy.
Start Promoting Early
You can start your app marketing strategy way before when the product is actually present in the market. This usually depends on how confident you are about your product/service. You can probably use video marketing as a communication tool by releasing a series of videos on- ‘Development Diaries’ or engaging with potential customers on social media platforms, running polls and surveys to see what features they’d like to see incorporated in your app.
You can start your app marketing strategy way before when the product is actually present in the market. This usually depends on how confident you are about your product/service. You can probably use video marketing as a communication tool by releasing a series of videos on- ‘Development Diaries’ or engaging with potential customers on social media platforms, running polls and surveys to see what features they’d like to see incorporated in your app.
Teasers, trailers and other short videos promoting your app marketing efforts will further build up curiosity and awareness amongst your TG. The main goal here is to build interest and awareness for a more concerted marketing effort later. The social media marketing agencies in Gurgaon will help you create a buzz in the market which will lead to attracting enough customer base during the app launch.
Build Excellent PR strategy
Making sure that you have both physical and electronic press kits available for the relevant press and promotion groups. As part of the PR strategy, you can make a list of bloggers, media groups and famous personalities that have an online presence and can influence the TG. List down all the features, essential and salient points about your application. There are some of the best PR agencies in Gurgaon which will help you in building a PR strategy relevant to your product.
Making sure that you have both physical and electronic press kits available for the relevant press and promotion groups. As part of the PR strategy, you can make a list of bloggers, media groups and famous personalities that have an online presence and can influence the TG. List down all the features, essential and salient points about your application. There are some of the best PR agencies in Gurgaon which will help you in building a PR strategy relevant to your product.
Optimizing your App Landing Page
A great and unique landing page is a must for a great business. An effective landing page increases the probability of a user to visit your app page on the play store/app store. The landing page of the App should always be appealing and user-friendly for users to get engaged in the features offered by the app or it may encourage them to establish loyalty towards your brand. A good landing page provides useful information for potential users and their interests.
A great and unique landing page is a must for a great business. An effective landing page increases the probability of a user to visit your app page on the play store/app store. The landing page of the App should always be appealing and user-friendly for users to get engaged in the features offered by the app or it may encourage them to establish loyalty towards your brand. A good landing page provides useful information for potential users and their interests.
Leveraging Influencer Marketing
Influencers are the ones who comment on a product/service using a video or blog with their expertise in the market and have a dedicated audience. Promoting an app through these Influencers can benefit the business by extending the reach. Involving relevant Influencers in your influencer marketing strategy will increase the reach and will also boost app engagement. Influencers help in speeding up the App popularity and thus profits.
Influencers are the ones who comment on a product/service using a video or blog with their expertise in the market and have a dedicated audience. Promoting an app through these Influencers can benefit the business by extending the reach. Involving relevant Influencers in your influencer marketing strategy will increase the reach and will also boost app engagement. Influencers help in speeding up the App popularity and thus profits.
One of the best ideas is to create a demo video of the application while using, as videos are much easier than texts to understand. Some of the influencer marketing agencies in Gurgaon have the best contacts with the influencers who will help you establish your brand.
Leverage the Power of SEO
Leverage the Power of SEO
People use hashtags and search engines to find information about any product/service. This will benefit you if you are able to leverage the same using creative hashtags and strong SEO practices. This will make sure that when people are trying to find any information about you, they can find it quickly. That applies to the app store as well as to general search engines like Google.
Applying a good SEO strategy to your marketing efforts will yield you good search results. Good SEO on articles, blogs, videos, use of meta tags, and other identifiers will help both your app and marketing to be more visible and easily found. There are some of the best SEO services companies in Gurgaon will help your product in appearing at the top in search results.
Applying a good SEO strategy to your marketing efforts will yield you good search results. Good SEO on articles, blogs, videos, use of meta tags, and other identifiers will help both your app and marketing to be more visible and easily found. There are some of the best SEO services companies in Gurgaon will help your product in appearing at the top in search results.
Monitor Results
Once the app is live, and the app marketing is underway, that doesn’t mean your marketing efforts are over. One thing you should be doing as the launch moves ahead is keeping a close eye on your marketing KPIs.
Once the app is live, and the app marketing is underway, that doesn’t mean your marketing efforts are over. One thing you should be doing as the launch moves ahead is keeping a close eye on your marketing KPIs.
Monitoring marketing efforts will help you to know where the app stands amongst your Target Audience. You must consider online reviews on various platforms and work on them to make it positive. Always keep an eye on fluctuating results and improvise the strategy accordingly for better results.
The Marcom Avenue is an integrated marketing communications agency that provides all kinds of marketing services ranging from Paid Marketing to Website Designing & Development, from content marketing to SEO services from e-mailer marketing to content marketing services and more. If you are looking for an integrated media & marketing communication, get in touch with us today.
Comments
Post a Comment