How to Leverage Snapchat for Promoting your Business?

Snapchat is one of the most favourite/used social media platforms among the millennials. Users on Snapchat tend to upload or chat via snaps. The number of snaps created goes up to 3 billion snaps daily. Snapchat has become one of the most used social media platforms around the world with approximately 220 million users per day.

If you want to promote your business, then we have got you covered. As a leading social media marketing agency in Gurgaon, we, The Marcom Avenue, will share with you some Snapchat business tips and tricks that will level up your marketing game among millennials. So, let’s first understand how Snapchat can help boost your business:

Benefits of Snapchat for Business

• Best platform to connect with millennials: If your business demands to connect with people under the age of 35, Snapchat is the right place to be. Also, more than 1/3rd of the Snapchat users can not be found on Instagram.
• An easy way to connect users with Brands: As users are connecting with friends on Snapchat, they are also likely to discover new businesses. It allows users to connect with brands and content creators via the ‘Discover’ icon on the right hand of the home screen, like Cosmopolitan magazine and MTV. Some of the branding agencies in Gurgaon will help your brand connect with the right people through creative ideas applicable for Snapchat stories and will help make your brand stand out.
• Present your brand’s fun side: Designed to entertain, this app was designed for people who like to have fun and be authentic. Snapchat has recently launched new ways for users and brands to express themselves, like with cameos and 3D snaps. As a leading social media marketing agency in Gurgaon, we do not only create your brand’s image, but we also portray your brand’s fun side.

So, once we understood how Snapchat is important for your business, let us now dive into some marketing tips and tricks:

Snapchat Marketing Tips for Promoting your Business

• Aware your audience about your presence on Snapchat
  Since Snapchat is a new platform for the promotion of your business, the first step is to let your audience know that you are here. You need to try some new techniques to get followers on Snapchat, like involving an influencer or generating content on a regular basis to help you appear on the Discover feed.
• Share your Snapchat on other social media platforms
  Cross-promotion will play the best for you if you have gained a loyal following on other social media platforms like Facebook, Instagram or Twitter.
• Create an “add me” URL and Snapcode
  An “add me” URL which is a unique and easiest way to add somebody in your Snapchat friends. You can also create a badge through which people can add you by scanning the code using the phone’s camera. Snapcodes also let users find your brand’s unique filters, lenses, and content.
• Add Snapcode or URL to your marketing materials
  You can add snap code in your website, email signature, newsletter or your packaging as well. It would be easy for snapchatters to find you on Snapchat by scanning the code.
• Strategize and develop an effective marketing strategy
  As it caters to young people, you should have a clear marketing strategy that should convince them to buy a product or service. You should research your competitors, set clear objectives, determine your brand’s tone. Some of the best branding agencies in Gurgaon creates marketing strategies that play well around the targeted audience.
• Interact with users
  Unlike other social media platforms, brands on Snapchat should create separate content. Brands have to engage with the audience to maintain a presence by:
• Viewing Snaps and stories created by others
• Following other Snapchatters
• Collaborating with brands or creators
• Viewing any Snaps sent to you
• Respond to Snaps and instant messages sent to you
• Plan to create content regularly
• Leverage Snapchat features to create engaging content
  Snaps are meant to disappear, but you still can do a lot to level up your presence on Snapchat. Brands can make use of Snapchat features to create engaging content. You can also observe what other brands are doing in the Discover section. You can use Snapchat for:
• Drawing in a Snap
• Write captions over Snaps
• Collect multiple Snaps to tell a narrative
• Add information like the date, location time or temperature
• Add background music to Snaps
• Incorporate polling
• Add Snapchat filters or Geo filters to a Snap
• Add a Snapchat lens
• Snapchat’s ads for mobile marketing
  Utilize the power of Snapchat by promoting business by incorporating various advertising formats into your strategy. For example; Snap ads, Collection ads, Story ads and Dynamic ads. Investing in these formats may drive traffic towards your websites and convert potential clients to customers.

Now that you know some of the benefits and tips for Snapchat for businesses, then what’s the wait for? Go on and invest in Snapchat marketing. Snapchat is a great entry point for new brands too. Consult the leading social media agencies in Gurgaon for the best strategies that play well around the targeted audience of your brand.