How to Leverage YouTube Live to Grab Your Audience’s Attention?

Live Streaming has become one of the hottest trends for brands to connect with their audiences. As the lockdown has made it mandatory for all to be at home to prevent the spread of the virus, brands are leveraging social media platforms in many different ways. Facebook Live, Instagram Live and YouTube Live have motivated many brand influencers, actors, big corporates to connect with people and gather instant fame.
YouTube has become an important part of our lives and is known to be the one and only trusted source of video-sharing platforms. YouTube claims to have 2 billion users worldwide. YouTube Live has transformed the online video into an interactive experience. With more than 500 hours (Source: YouTube Press Events) of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd.
If you want a successful live-streaming campaign on YouTube for your brand, then reach out to some of the best digital marketing agencies in Gurgaon.
In this blog, we will talk about going Live on YouTube, and tips and tricks for using YouTube Live.
How to Start Streaming with YouTube Live?
If you are new to YouTube Live Streaming, you need to first set-up your channel and equipment. Let’s check out how.
  1. Enable your Channel
    Before you can live stream, your YouTube channel needs to be verified. To verify your channel, go to www.youtube.com/verify to add your phone number and receive a verification code. If you are opting for live streaming through your desktop, it will require 24 hours to activate your account for live streaming, while if you choose your mobile device for Live streaming, YouTube requires more than 1000 subscribers on your channel.
  2. Decide how do you want to Record your Live Stream
    There are three primary recording options for YouTube streaming:
    • a) Webcam
    • b) Mobile cam
    • c) Encoder streaming
    The camera on your laptop or device is an easy software-free way to record. But what you gain in convenience, you lose in quality. With an encoder (a streaming software), you can use better audio/video gear, multiple cameras (including desktop), and more.
    Now, before you launch an effort to amplify your reach with YouTube Live, take a moment to ensure your YouTube channel is all-ready. Review your channel header and revise it as needed. Check, update or complete your profile. We will be mentioning some of the ways through which you can rule your YouTube Live strategy.
Tips and Tricks for Using YouTube Live
Before you start your first live stream on YouTube, read through these tips:
  1. Create and Optimise your Teasers Prior to your Live Event
    Upload a teaser video to your YouTube Channel prior to the live event. It should function as a short ‘commercial’ for your event, as it’ll help you to leverage your existing subscribers and promote upcoming features. Remember to include more information about the substance you’ll cover during the live event.Reveal your teaser in bits and pieces over time as it will build the interest. Optimize your YouTube Live Channel for search engines with relevant keywords to your brand. This leads search engines to index your event while keeping your key terms highly current. Hire the best search engine optimization company in Gurgaon for optimizing for YouTube Live Event.
  2. Send Invitations
    Share the streaming link prior to the live event. Releasing it before the 24-48 hours in advance will generate interest and help serve as a reminder. Leverage social media platforms to share a custom post about your live event.Reach out to bloggers from your own email account. Invite them to participate, cover the event or share the embed link. Remember to follow up with a thank-you note for any positive response you receive. Reach out to the best email marketing company in Gurgaon for devising the best plan of action for the promotion of YouTube Live Event.
  3. Promote Your Event
    There is no reason to go live if your audience doesn’t know about your live streaming event. To create an audience for your event, you need to build buzz on other social media platforms. Through social media platforms like Facebook, Instagram and Twitter you can gain a handsome amount of buzz, like by using countdown posts. You can leverage the story section in which you can attach a link or description. Consult some of the best social media marketing agencies in Gurgaon to devise the best brand communication strategies for promoting your YouTube Live events.
  4. Engage Your Viewers
    Engage your viewers through creative posts, screenshots, small highlights that can be used to promote future YouTube Live events. You can offer an E-book as an incentive or another type of lead generation magnet which can keep your viewers stay connected to you.Schedule a Q & A session aside from your productive work schedule to clear your viewers’ doubts. This format invites participation and helps viewers learn more about you, your company and why you do what you do.
  5. Be a Thoughtful Host
    Your brand may be recognized by everyone around the world, therefore you must assume that you have the audience around the world. Remember you are representing your brand all-in-all over the world. Decide a time zone that is suitable for anyone, anywhere. Make sure that time-zone changes won’t throw off audience members, especially if you tend to attract many viewers beyond your home zone.To build your viewership quickly you can partner with a company that already has an established audience. Potential partners should be closely related to your brand so you can benefit from cross-audience interest.
  6. A Regular Follow-Up
    Do not make your live event a one-time thing. You can use it to build a video or to-be-continued series. Each subsequent video continues the conversation and grows your audience as more people tune-in.Hold your events the same day of the week and time of the day as it will make your live-event series thrive consistently. It will lead your audience to build trust for the upcoming YouTube Live event even if they don’t know what you will be covering them.
These are some of the tips and tricks that will make your YouTube live event successful as it will keep them engaged and encouraged during these worrying times. Reach out to some of the best digital marketing agencies in Gurgaon for devising the best plan-of-action strategy for your YouTube Live Events.

Comments

Post a Comment

Popular posts from this blog

3 Best Ways To Have High — Conversion Rates On Landing Page

Image
Every brand is thriving to make the first impression on its customers. Just as the saying goes, First impression is the last impression; it is the same with every product or service that is being offered on the internet. So, how to have the highest conversion rate on a brand’s landing page.Best ways to build landing page- 1. High conversion landing pages have directness and clarity. There two things a brand defines in itself- The value brand’s product or service delivers to its clientele base, the difference brand’s product/service demarcates against competition. That’s what your words also need to convey on the site’s landing page. Your unique value preposition needs to direct clear and simple to read. Deliver qualitative knowledge of the product in details. Don’t miss out because of language barriers between the brand content and the target audience. Use the vernacular of the target audience. The landing page content needs to always be tailored to the first time readers t
Read more

Digital Marketing Agency: Path to Your Brand's Success

World is on the Internet. Where are you? 4.9 billion users were online in 2021! Marketing has always been about making the right connections with the right people at the right time and place. Today, that entails meeting them where they already spend their time: online. One will be able to attract a much larger group of potential customers online than by traditional methods. Digital marketing techniques that are cost-effective, scalable, and measurable can help you reach a global audience. Regardless of the size of the company, the goal remains the same: get the first customers through the door. Many brands rely on traditional marketing in the form of advertising, such as print advertisements, coupon mailers or even outdoor advertising. However, the potential of online/digital marketing extends far beyond simply attracting local potential customers. Using Digital Marketing Services can assist in reaching a global audience in a cost-effective, scalable, and measurable manner. Let’s know
Read more

What Is Narrative-Driven Public Relations? Why Is It Needed?

Narratives are a very significant part of any marketing strategy, but as a business owner you must recognize narratives as the most powerful tool for your organizational message alignment across all media to the customers. One primary goal of implementing any PR strategy is to leverage and speak about the USP or uniqueness of the brand amongst the audience and implement narrative-driven PR strategy that aligns with your organization’s goal. The leading  top PR agencies in Gurgaon  describe narratives as a way to publicize the brand goal, why a brand exists or how a brand acts as the perfect solution for a problem. To help you understand the concept clearly, the  best PR agencies in India  has enlisted the major elements of narrative-driven PR: Narrative: It all starts with a narrative which is aligned and is based on the internal vision of your brand. You must understand that this narrative should not focus on any of your product or service, instead it should revolve around your organi
Read more