Leveraging Instagram for your Business: Know How to Attract Customers

There cannot be a better platform than Instagram to promote your business if your product has a visual appeal. From small businesses to large brand ventures, from big luxury brands to media houses, automotive, clothing or technology, everyone is trying to leverage Instagram for their business irrespective of any specific industry. Some of the brands have contacted the best social media marketing agency in Gurgaon to develop the best branding strategies for Instagram.
Even though marketers are now getting knowledge about how Instagram marketing strategies can be effective for them, they lack information about how to build a successful presence on Instagram. Let’s help you by giving some tips for driving the maximum ROI from your Instagram presence:
Hashtags are the King
Instagram is a community of hashtags where people include specific hashtags on their posts. By including hashtags, your posts or content becomes visible to specific interest groups organically. Instagram allows up to 30 hashtags to be used in one post. According to studies, one hashtag if used at the right place and time drives 12% more engagement. Therefore, hashtags should be used more often in your Instagram post. Hire the best social media marketing agency for enhanced results.

Long Captions – No, Visual Story- Yes
Instagram is all about making your brand speak through visuals. In this busy world, no one has time to read long captions. The young generation on Instagram will get more attracted to the post which has less text and a creative appeal. Posts with lengthier captions lead to lesser engagement as people do not have time to read and like lengthier captions.

Improve your Engagement by tagging geographically
The posts tagged with location get 79% more engagement when compared to their orphan counterparts because there are multiple apps and 3rd party discovery tools that allow location-based searches and content search.

More Media brings More EngagementVideos and photos are the fastest forms of dissemination of information on the internet today. These are the best ways to communicate a message, boost your reach and make a significant impact on your audience. Some of the best branding agencies in Gurgaon bring engagement by sharing engaging posts.
Call-to-Actions Drives EngagementsIf you want to drive more engagement on your posts, simple call-to-actions like the “select the design you like most” or “tag your friend who would like to do this” are the best option to boost the engagement (comments, shares, likes or tags).
IGTV is a Great Digital MarketIGTV has boosted a new interest in viewers and is making its way as a powerful tool to be featured on Instagram feeds. Instagram has come up with the horizontal video facility, it overcomes the trailing challenges of vertical IGTV videos. Brands need to leverage the power of IGTV and leave no stone unturned in reaching their audience.

Mentioning is benefitingOn Instagram, tagging with @mention results in more engagements. If some celebrity has endorsed your brand by mentioning you, it can garner more sales. These are the ways in which you can rule your Instagram platform and garner sales for your brand or service.One of the examples of Instagram marketing is Malabar Gold and Diamonds. It is an iconic Indian jewellery brand. While the brand already had a large presence offline, they wanted to build awareness among newer and younger audiences online.
Strategy used by Malabar Gold and Diamonds: With Instagram being one of the biggest social media platforms today, they decided to leverage it to boost the brand’s image and reach out to new audiences. They posted a wide range of stunning designs using the carousel image option, wherein about ten images were added in a single post, which proved to be very successful. Users were able to look at and compare various styles of jewellery from a single post. Moreover, with Instagram, we were able to create a scrapbook of designs and exhibited these designs using the magazine layout option on Instagram
They achieved 24 per cent growth in the number of followers over a period of three months during the campaign. Leveraging Instagram and other digital platforms helped us connect with our prospective customers because of which we saw a significant increase in the number of leads and improved foot traffic to the stores.
If your brand is new and you want to establish it, Instagram is the answer for you. Many brands have established their goals with the help of Instagram marketing. From Apple to Samsung, Maruti Suzuki to Mercedes, brands have leveraged the power of Instagram marketing. We as one of the top digital marketing agencies in Gurgaon, have been developing the best social media strategies to promote the brand best way possible.

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