Leveraging Micro-Moments to Capture the Audience for your Brand

Remember the time you pick up your smartphone for ordering food while saying “Let’s Order Food Online” or saying “I need those now” while checking Amazon. There are also chances that you might have heard but not paid that much attention to these phrases. Nowadays customers are making a decision quicker than ever. Google defines these immediate decision-making moments of a customer as Micro-Moments. This is the time when customers need a brand most.

Micro-moments are the quick moments when your customers searching for quick answers or solutions. These moments give brands to get a chance to create a never-before experience for customers and stay ahead of the competition by providing them with the tools they need.

Why are Micro-Moments Important for Brands?

In the digital age, everyone has smartphones in their pocket and with the new features coming every month these toys are completely ruling the market because people have been used to taking immediate action or decision. People expect these brands to provide them with quick services.

Micro-moments are changing the way the customer journey looks like. More and more people having access to smartphones which gives the option to make impulsive decisions have led to lowering the level of patience in people and increasing the expectations of people. Therefore, this creates competition among market players to provide people with information or tools faster.

Conquering the Micro-Moments of the Customers

As a leading branding agency in Gurgaon, we recommend you to include in your brand communication strategy and work on the strategies for making these micro-moments a special experience for customers.

Here are a few tips that can help your micro-moment marketing a success:

• Get to know your customer needs
  As brands must show up when their customers need you the most, marketers must understand the type of questions that their customers have. Mapping out customer’s journeys based on their feedback and including various places where they might come for information.
• Develop a strong SEO strategy
  Many times, your clients will recognize what they are searching for. As a digital marketing company in Gurgaon, we provide the targeted customer base of the brand with the information in their search results. One can use data and analytics tools like Google Keyword Planner to learn what people are searching for. Embedding those keywords in our website and landing page with interesting content will garner you more improved results.
• Think about that small device in your pocket
  Upgradations in the mobile industry have transformed the way people take a decision and use their smartphones to complete their wishes. Mobile is a key player which portrays the experience of a brand. Therefore, brands need to develop their website, ads social media posts and much more for the mobile screens as they are smaller than personal computers.
• Leveraging Geo-Targeting
  As Google has installed a “near me” feature in the searches, people expect google to understand their demographics and location without actually telling the name of the place. Therefore, brands should focus on local targeting. These micro-moments can help you understand their customer needs better.
• Faster Loading Speed
  Analytics show that the maximum number of smartphone users switch to another site if the current site does not load within 5 seconds. Shoppers do not like waiting in lines in physical stores and the same goes for their online shopping personas. Therefore, your site must load at a faster rate. Hire the best web development company in Gurgaon for the best look and feel of your website.
• Provide Multiple Payment Options
  Many customers think it is important for online websites to provide them with multiple checkout options such as Home delivery or Store Pick- Up and the option of paying through various e-wallets.
• Develop easy to understand and relevant content
  Create content that is easy to make your website interesting and shows relevant information. Do not create heavy content that is difficult to follow. Instead, create pieces like infographics, videos or easy-to-follow blog posts to direct them to the products or services. Target pain points of the customer and try to provide a solution for them.

Designing web sites and mobile experiences in accordance with Micro-Moments can assist you to attain clients extra effectively. Customers driven to your website through Micro-Moment Marketing are intent-rich and are there to take immediate action not to just casually surf the web.

Reach out to the best data-driven integrated marketing communication agency in Delhi to provide your customers with a never-before experience.