The Ultimate Guide to Youtube Marketing

Youtube is not just any other platform, it is one of the most powerful and impactful marketing tools gifted to the digital world. Targeting a big customer base of over 2 billion (the number of users on Youtube every month as stated by Statista, 2019) gives meaning to all the efforts that are put in advertising on this social media platform.
This app is an epitome of smart and efficient marketing as:
  • Statista stated that 1/3rd of the mobile internet traffic i.e. approximately 37% uses Youtube, which is way ahead of Facebook with 8.4 %, and Snapchat with 8.3%.
  • 64% of users are more likely to buy a product after watching a video about it. -reverbico.com
  • 90 % of people discover new brands and products on Youtube. -Thinkwithgoogle, 2019.
  • 79 % of internet users have a Youtube account as mentioned by Datareportal, 2019.
  • 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019).
If you master the art of Youtube, you can gain huge consumer attention and traffic to your product or service. There are various steps that are needed to be carried out for perfection in this field. This includes content and keyword planning, choosing the correct Youtube video format and tracking your performance. To kick start your market on Youtube, here are the steps explained in detail:
  1. Content and Keyword planning
    Right content is the key to achieving the audience’s interest and trust in your product/ service. The base of your video is actually the content you want to put forth about your product to its targeted customers. Content, thus, is the backbone of your video. Keywords are the people’s go to terms to find the right content they are looking for. Just like any other Google page requires Search Engine Optimization (SEO) to find keywords, Youtube also needs such keyword search and planning.
    • a) Keyword Searching: First of all, start by looking up for keywords by typing content related to your video in the search box itself. Once you know the top keywords related to your brand, make the great use of these keywords in the Title and Thumbnail. It is necessary as the audience can then relate themselves to your video content in the starting itself and therefore the video becomes catchy instantaneously. Another feature of this smart platform is that it automatically subscripts the content of your video. Therefore, try and use more keywords in the video itself to make your video popular on this platform.
    • b) Click-Through-Rate & Video Engagement: It is also important to keep in mind that the content should be impressive enough to have maximum Click-Through-Rate (CTR) and engagement on the video. These are two important and noticeable factors to keep your video at the top of your competition and at the top of the search list. As your video gets a greater number of clicks, the preference given to your video increases. Longer you engage a customer on your video, greater will be the rise given to your rankings by Youtube.
  2. Choosing the appropriate type of Youtube Video
    This step is supposed to determine the body shape that your content takes up. It is upto you to decide what would suit your content and bring the most out of your product. Here are some types of video that are trending today in the year 2020.
    • a) A web series or short films: A method of visual storytelling to make customers relate to your brand is through these stories. The emotional bondage that it forms with your viewers can increase their engagement on the video.
    • b) Youtube live: It is just like an interaction interface where one can clarify their doubts about a product and interact with the buyer itself.
    • c) ‘How to’ videos: These are videos giving directions to their viewers on how to go about anything that they maybe confused about or are actually wanting to learn.
    • d) ‘Daily routine videos and DIY’: Such videos show the daily life routine of a celebrity or sometimes a commoner which the viewers may want to inculcate in their busy schedules to relax or gain tips for maintaining them. The Do It Yourself (DIY) also engages viewers as they can get creative through these videos.
    • e) Collaborations: To keep up the goodwill of a brand, one can always use the help of reviews of another customer of the product just like the viewers. Hence collaborations gain trust of the viewers of the product.
    • f) Users decide: Another upcoming trend is that the channel itself lets their customers decide which Youtube video they would prefer next or what is their area of interest.
    • g) Youtube Ads: To make your product recognized, this is the most recommendable option as these are compulsory videos shown before the actual video a viewer has searched for. Although it is paid, if your content is arresting enough, it will catch the eye of your customer and if it matches his wants, he may instantly develop a liking to your product.
  3. Tracking your video
    Upload your video on all other social media platforms like Twitter, Facebook, Instagram etc, to expand the viewers’ horizon as far as you can. Once your video is on the net, your work does not end there. You should always track your videos likes, dislikes, the subscribers you get through it, its listing on Youtube, its presence in Youtube recommendations and the comments you get on it. Tracking does not only help you understand the type of audience you have in the market but also helps you to create better content for upcoming videos. If your channel reaches a certain amount of subscribers, you may even get paid by Youtube for your remarkable content.
All in all, even though Youtube looks easy to browse, it is still a full time marketing process that requires a great amount of creativity and skills to make it a successful marketing tool. To increase brand reach means that you need to constantly work on increasing your rank in the Youtube listing. But if you go step by step, one can increase traffic on their channel in no time.
You can consult an integrated media & marketing agency to guide you through the process of creating the best YouTube marketing strategy for your brand.

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