TikTok Marketing Tips & How Brands are Using it?

Every few months there has been a new wave in the digital marketing world that completely changes the way social media platforms work. This time, it is the time for a new video sharing platform called TikTok.

TikTok has been considered among the fastest growing social media platforms with an approximate 800 million-plus users around the world. Designed with a creative mindset of the people, the platform allows to upload videos with many features such as lip-synching to music videos. Many influencers and people have also started to create videos with their original content. Tuned with modern-age features like live-streaming, range of filters, the app allows making videos for 15 seconds or 60-second video. The application is altered to serve the young generation.

With TikTok on the rise, many people are now searching how they can use this platform to make their brand famous among the people. Several brands already have started using it to experiment and promote their brands. Some of the best branding agencies in Gurgaon are also leveraging the power of TikTok Marketing through influencer marketing.

As a social media marketing agency in Gurgaon, we feel responsible that we share some of the tips with real-life examples and be a part of the popular community. Let’s check them out:

1. Have a Tour of Your TikTok Feeds

After creating your TikTok Account, explore the world of TikTok and have a look at how people are using the platform. The platform is divided into two main feeds.

For You: To personalise your feed with regular use, these videos are suggested to you based on your preferences and behaviours on the app.

Following: This is a feed of videos created by the people you choose to follow.

2. Initiate making connections and start following accounts

The app allows users to like, comment and share content just like Facebook and Instagram. The more you connect with people and content, the app tends to learn more about you which leads to improving your feed over time. You can also actively search for accounts and videos by tapping the magnifying glass on the Discover tab. You can filter by top viewed, usernames, video titles, sounds, and hashtags.

3. Capture Your First TikTok

Get ready to capture your first TikTok. Once you record your TikTok and made the finishing touches with editing, you’re ready to go live and start your channel. You can also create content based on challenges, which often trend through hashtags, and collaborate and create duets with other users. Observe how people react to it and make other videos based on the feedback.

4. Attract User Generated Content and Use Hashtag Challenges

One of the best ways to attract the audience towards you is to engage in challenges with the hashtags because they are different. They are social proof that you are the voice of your customers. This opens a channel of communication between a brand and a customer. Here are two examples:

Chipotle: Lid Flip

#ChipotleLidFlip was trending. Participants had to show off their abilities to flip the lid onto their bowl without using their hands. The company launched this challenge as a way to promote their Cinco de Mayo deal – free delivery. Aside from free delivery, it also created a space for their fans to go purchase their product and play a game with it. They also shared that content with their followers and gained views by using the hashtag.

GUESS: #InMyDenim

One of the great examples comes from the fashion world where GUESS partnered with TikTok to launch its first branded content in the U.S. to host the #InMyDenim challenge, where they took the help of popular content creators to show off their new denim outfits. Influencer marketing and TikTok marketing here goes truly hand in hand because Users who are fans of these influencers will feel excited about recording their denim transformations.

5. Stop Promoting Your Products in a serious way

As you know the app audience is the young generation, consider how you’re going to make this content engaging and fun. There is a light-hearted nature to most TikTok content. If you’re going to try to give some boring product video to your audience, the audience will skip your content in the next 5 seconds. Some of the best branding agencies in Gurgaon will help you create the best social media strategies to promote your product. Here are two examples:

NBA

NBA does an excellent job at engaging their audience by producing a wide range of content that celebrates their brand and the sport itself in fun, impactful ways. They share a highlight reel of mascots shooting trick shots and making big slam dunks, set to upbeat music. They have also posted funny videos of halftime show antics. These are light-hearted and entertaining.

Many Gyms have also been posting a lot of content that is educational, like workout videos. This speaks directly to their target audience – fitness enthusiasts. Other TikTok videos include flexibility tests, boxing training, challenges, and inspirational stories. Naturally, their audience is interested in learning about new workouts and staying motivated through their fitness journey. This is a great method for indirectly promoting their gym attire.

6. Connect with Appropriate Influencers

Promoting your content through influencers with massive followings can be incredibly lucrative. But it is necessary to find an right influencer who is famous and can get you great sales. Before finding the right influencer, consider your budget and goals. Consult the best social media agency in Gurgaon which will help you in creating the best influencer marketing strategies for your brand. Here are the other two examples:

Crocs: # ThousandDollarCrocs challenge.

The famous footwear brand produces a diverse amount of content, including ads and challenges. This campaign was inspired by a Post Malone lyric. This led to the collaboration between the artist and the company, which sold out in no time. The hashtag challenges encouraged users to post what they think their Crocs would look like if they were priced at $1,000. The results: an 18 per cent boost in followers.

Calvin Klein: #MyCalvins

The famous clothing brand took the help of celebrities for showcasing their clothing items. For Example, famous musician Shawn Mendes talked about how he wished others could experience what it feels like to have large audiences sing back to you while wearing a Calvin Klein outfit. Other influencers involved were A$AP Rocky and Kendall Jenner. They made the content appeal to the younger audience by choosing a suburban setting.

These are some tips that will help you gain fame or make your brands famous among targeted groups.
There are plenty of opportunities that you can jump on in the world of TikTok. TikTok is an exciting social media platform, and with ads rolling out, there is sure to be plenty of opportunity for marketers to generate ROI from the platform.

Reach out to the best branding agencies in Gurgaon for best marketing strategies among different marketing platforms.