Why E-commerce Brands should shift to Video Content Marketing?

In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Video content marketing has gained immense popularity over the last few years. People are gradually shifting from traditional TV ads to short-lived Instagram stories and Facebook Live, video content continues to be the best way to hook and keep your target audience engaged.

To keep the audience engaged through videos, there are some of the best video production companies which are thriving to develop new content regularly.

Brands can make videos which explain more about the product or service than an image or text, but it can also show it off an interesting and funny way.

Rise of Social Shopping
No matter what your business size is, whether you are a big company or a small one, it is essential to put your product listings online to ensure that your potential customers find you on the web. There has been a noticeable rise in the customers who have adopted online shopping.

E-commerce platforms have the chance to make the most from these social media platforms and utilise it as an alternate marketplace. Some of the best marketing agencies in Gurgaon can help your brand to create a never-before shopping experience for your customers.

According to sources, 70% of millennials make online purchases, so they are more likely to use social media platforms to discover new products and buy them in-app:

• 30% of the consumers have agreed that they have made purchases through Facebook, Instagram, Pinterest, Twitter or Snapchat,
• 60% of the users have said that they would discover new products on Instagram, and
• Facebook generates approximately 85% of the social media orders.

As the social media platforms like Instagram, Facebook and Pinterest have rolled out features that make the in-app buying process easier, it has become essential for brands to implement videos into a social media marketing strategy.

Below we will list out all the reasons why you should include video in your marketing strategies:

Videos Tap into a Huge Audience:
People are investing their money and time in valuable content, and prefer to watch it rather than read it. Video is a versatile marketing tool which you can use effectively on a number of different social channels, like Facebook or Instagram.

Nowadays, people want instant enjoyment rather than having to slog through long-winded posts. You can post video content or even live videos to be more interactive with your customers. By investing in paid ads, you can reach many more potential customers too.

Videos Connects you Emotionally with your Market
If a picture can say a thousand words, then imagine how much is a video worth? You can leverage the video content to convey emotions and feelings in a more simple and engaging way.

Example: Perfume brands like Dolce and Gabbana or Chanel whose main purpose is to make you smell amazing. Perfume advertisements are notoriously abstract, but they work incredibly well because they tap into your subconscious. Some of the digital marketing agencies in Gurgaon will also help you in creating content that will connect you with your audience.

Videos allow you to tell your Brand story
A new trend that has gained popularity these days is brand storytelling. Videos and storytelling go hand-in-hand as it enables brands to tell their story. Storytelling is an effective way of sharing information about the brand without seeming to be too aggressive or sales-focused. A story is also a lot easier to remember than a block of facts because it provokes emotion.

Storytelling is great for building trust too because it allows you to ‘open up’ and further connect emotionally with your audience. Building trust in your audience will lead customers to remain loyal and become advocates for your brand.

Video Content Boosts Your SEO
Video content helps in boosting your online store ranks in search results. There a are few ways in which video can help you to enhance your Search Engine Optimization:

• Generating shares on social media boosts brand awareness
• Increases the chances of earning a link on your viewer’s blog or visiting your website. Link building is great for generating traffic to your store and to also improve SEO ranking.

Incorporating video on your online store tells search engines that you have valuable, quality content on your site. Producing an engaging content will help you earn views and they will stay for a longer period. Consult the best SEO services company in Gurgaon for bringing your eCommerce stores on higher rankings in Google search results.

Video Content Drives Sales
Video content also drives sales. Product videos give you the chance to show off your products/services. This gives the viewer a way better understanding of a product than a photo. Video content gives you the chance to engage with them and impress them enough to make a purchase.

If you’re an eCommerce brand, including video content in your marketing strategy is clearly a must. Video content will benefit your store and you can approach the customers in different ways. Consult one of the best video production companies in Gurgaon for top quality video production services.