10 Effective Marketing Strategies To Boost App Installs

It’s just been a few years since the introduction of smartphone technology and they have become the most important part of our lives, mainly due to the interface or the applications they offer us to do things that we want to and how. Be it connecting on social media or sending out a mail, smartphones have seen a massive upgrade in the last few years. These applications have made the smartphones so user-friendly and people’s go-to entertainment device.

Mobile app technology has now become an essential tool for every business to compete and grow fast in the ongoing flaming market. Today, we are going to talk about the effective marketing strategies which will help you in boosting your app installs.

There are chances that you may have developed the best app which caters to all the needs of the customers but no one is downloading it. All it takes is a little effort and the right strategies to make your product reach to the people it is made for. With the help of the best digital marketing services in Gurgaon, you will be able to boost app installs in no time. Let’s have a look at some of the marketing strategies:

1. App Store Optimisation: Google Play and Apple’s App Store algorithmically prioritise certain apps in search results based on a variety of ranking factors such as positive reviews, setting the app title based on the higher keyword rankings and testing and optimizing your app’s meta-data and App Store page.
   In many ways, it is similar to SEO and plays an important role in your app growth strategy, irrespective of the budget you have allocated for user acquisition. Make sure that your app description is crisply and highlights the problem your app addresses and focus on the features. Hire the best SEO company in Gurgaon or online store optimization services in Gurgaon to rank well in the user’s searches.
2. Social Media Outreach: There is no better platform to market your app successfully than on social media platforms. It is the perfect medium to build a personality for your app and establish its key usage. Before you devise a social media strategy, you need to decide on which platforms to promote and which type of audience you need to target. To improve social media engagement and create hype, one must not forget to add call-to-actions, such as “Get the App on Play Store” and add a link that redirects users to the app download page. Make sure you contact the top social media agency in Gurgaon for devising top-quality social media optimisation strategies.
3. Leverage Content Marketing to Attract Audience: Content marketing is a slow but powerful marketing strategy. It is the practice of engaging customers through creating interesting and or helpful content. The purpose of the content is to build brand presence, authority and inspire trust. With an ad you have less than a second to make an impression on a smartphone user, whereas with content you have minutes, perhaps even hours, to build a relationship with your audience.
   You can leverage content marketing in many forms, such as articles and blogs, videos, webinars, podcasts, infographics, newsletters, and many more. By developing the right SEO strategies and integrating attractive content, you can generate the right kind of audience for your application. Reach out to some of the best performance marketing companies in Gurgaon for developing top-quality and engaging content for your customers.
4. Create an App Preview Video: It is one of the best marketing tactics to include in your mobile application marketing strategy. Instead of just screenshots you can consider adding an app preview to your App store / Play Store pages. By adding a video that shows that you are guiding the user through an experience in the app and showing them the benefits of using the app.
   The purpose of the video is to demonstrate the features, functionality and user interface. It’s easiest to do this by actually showing your app’s UI while being used. You can also use transitions, overlays, simple graphics, captions, voice-over and audio to capture your app’s experience.
5. Pay Attention to App Stores Reviews: Reviews are a huge aspect of app store optimization, as well as an important factor in convincing people to download your app. More than 60% of users check out an app’s rating before installing the app. Make sure to respond to users’ reviews in App stores and resolve any negative issue by addressing it. You can also refer a user to an FAQ or ask them to get in touch with support by email.
   Do not forget to request users to leave feedback in your app’s message or feedback centre. Keep in mind to notify users of an in-app support chat feature, so they should know how to get in touch with you if they counter any issue.
6. Personalise Relationship with Email Marketing: Engaging with your customers out of the application is a huge win for an organisation. This can be accomplished with social media and by compiling email lists. You can engage them in How-to guides, newsletter or any potential information that is useful and valuable to them. Getting in touch with the customers through e-mail is one of the most effective ways of driving traffic, building advocacy and converting leads into customers. Devise the best email marketing strategy with the help of some of the top email marketing service providers in India.
7. Marketing your App with Paid Advertising: Advertising is a great marketing strategy to increase the reach of your app. You can effectively reach the wider group of targeted audience and display your ad. When someone is interested in what you have to offer, they click through and potentially install your app. Do not forget to contact the best paid marketing agency in Gurgaon for top-quality PPC services in Gurgaon.
8. Market your App Pre-Launch: If you want to generate customers for your app before its launch, you need to create hype using all the promotional channels. Launching an app without pre-launching its marketing activities is akin to launching a product to an empty room. It takes time to build up exposure through marketing, so it’s great if you have a head start.
9. Build Viral Mechanism into your App: Marketing your app should not be some after-thought, but instead built into your app, if possible. A viral app affects more and more people as it spreads. When every user shares the app with a few other people, and they share it with their friends, and they share it with their friends, the rate at which your app spreads grows exponentially.
   This also works as referral marketing or word of mouth marketing as it encourages people to install the apps based on trusted suggestions from influence.
10. Marketing through Public Relations: Digital products often require digital marketing strategies. The power of human-to-human interactions is inevitable. You could leverage a power of PR event for the successful launch of your application. Example: When Apple or Samsung launches a new product, they deliver a keynote at a conference.
    An effective PR marketing activity needs to grab attention, spark curiosity and funnel all that hype back into the product. It will also provide the real-time audience feedback and will let you know what your target audience values the most. Reach out to some of the best public relations agencies for high-quality PR services.

Conclusion
Generating more downloads for your app is not always the easiest thing to accomplish. But, if you make use of these tips and best practices, you’ll see a considerable boost in downloads and app store rankings. Keep in mind to target your audience’s preferences when trying out these strategies, always.

Consult The Marcom Avenue, which is one of the top 10 digital agencies in Gurgaon which will help you in devising strategies for boosting your app installs.