Brand Managers’ Guide To Optimising Your Search Engine- Part 1

Website traffic is important for any business’ success in today’s age of the Internet. Strategic SEO design helps your website to rank in search engines which means you’re more visible when your potential customers are looking for something that you offer. A website accomplishes this by being as responsive as possible.

Some of the performance marketing agencies in Gurgaon can help you with the top-quality SEO services in Gurgaon. As the best search engine optimisation company in Gurgaon, we have decided to share some of the insights about how you can improve your brand’s reputation online:

1. SEO & its Importance: SEO is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.
   SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or most pages are consistently ranked No.1 by the algorithm. SEO is important because it keeps the search results fair. It increases users’ trust search engines. The higher you rank in result pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.
   Reach out to the best search engine optimisation company in Gurgaon for top SEO services in Delhi.
   How Search Engines Drive Traffic?
   Google is the most powerful search engine which is responsible for search engine traffic in the world. There are some of the best practices which help brands adopt top positions on search result pages and its content to rank in other search engines, as well. Now, lets see how Google Algorithm Works?
   Google has a very complex algorithm. This algorithm is constantly looking for pages that contain high-quality relevant information about searcher’s query. Google crawls your website’s content and evaluates whether the content is relevant to what the search is looking for. It is mostly based on keywords which content contains. It assesses the following components of the website:
   • a) Website Navigation and Links: Search engines crawlers land on a page and use links to find other content to analyse. As Google crawler is not able to detect any images, it is important to remember to set the navigation of images to links as text-only.
   • b) Simple URL Structure: Search engines don’t like reading lengthy strings of words with complex structure. So, remember, to keep your URLs short at every stage. Set them up to include as little as possible beyond the main keyword for which you want to optimize the page.
   • c) Page Speed: Google crawler also notices the time taken by a website to load the pages for a user to be able to read- as an indicator of quality. Many website elements can affect it; Image size, for example. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages’ speed.
   • d) Dead Links or Broken Redirects: A dead link sends a visitor to a non-existent page. A broken redirect points to a resource that might no longer be there. Both provide poor user experience but also, prevent search engines from indexing your content.
   • e) Duplicate content: There are several pages which contain identical or same content which confuses search engines. Therefore, it makes it impossible for search engines to determine what content they should display in search results.
   Consult some of the top enterprise SEO agencies in Gurgaon for the best SEO services.
2. Keyword Research and Keyword Targeting Best Practices: This is the most important step in optimising the search engine. It means identifying the terms (Keywords) people are searching for that you want your website to rank for during user searches in search engines like Google. There are a few key factors to take into account when determining the keywords, you want to target on your site:
   • a) Search Volume: This is the first factor to consider while making your analysis, such as how many people are actually searching for your business and for a given keyword. The more people are searching for a keyword, the bigger the audience you stand to reach.
   • b) Relevance: You need to look for keywords that are straight-forward. If you are a digital marketing company in Gurgaon, you don’t want to show up for searches that don’t have anything to do with your business, like “newspaper agency”. Instead you can look for terms like “top 10 digital agencies in Gurgaon”.
     The keyword placement on the page is also important when optimising for keyword relevancy. You should focus on placing your primary keywords in your URL, H1 tag, Meta tags, and content body to earn a higher relevancy score which ultimately increases the chances of getting a higher rank in SERPs.
   • c) Competition: You need to look out for potential costs for the keyword to rank them for success. For SEO, this means understanding the relative competition (and likelihood to rank) for specific terms. You need to understand who your prospective customers are and what they’re likely to search for. You can also use competitive keyword tools like SEMRush to see what terms your competitors are ranking for.
3. On-Page Optimisation: Once you have your keyword list, the next step is actually implementing your targeted keywords into your site’s content. Each page on your site should target a core term, and a “basket” of related terms. Let’s look at a few critical, basic on-page elements which will help you to understand how to drive search traffic to your website.
   • a) Title Tags: The title tag is what you can see at the very top of your browser, and is populated by your page’s source code in a meta tag.
   • b) Meta-Description: The meta-description is your site’s additional ad copy.
   • c) Body Content: It is the actual content of your page which caters to what you offer according to your business. While developing content you need to keep in mind that your content should be truly yours and that it could attract and engage users heavily and answer searchers’ queries.
   • d) The First Hundred Words: Finding the keyword at the start of your blog post will reassure Google that this is, in fact, the page’s topic.
   • e) URL: Your page’s web address should also include the keyword.
     External Links: Linking to other relevant pages on the topic helps Google to determine the topic and helps in developing a good user experience.
   • f) Internal Links: These links help you boost rankings by allowing search engines to find and crawl other pages on the site. They also show semantic relations between various pages, helping to determine its relevance to the search query better.
   • g) Multimedia: Multimedia elements like videos, diagrams and audio players can increase and signal the page’s quality for its content and tell whether the page is worth pursuing or not.
   Reach out to some of the top 10 on-page SEO agencies in Gurgaon for best On-page SEO services in Gurgaon.

With the world going digital, it has become difficult to earn the trust and reputation of customers. It is important to keep in mind that it takes a minute to lose the confidence that you had once built on the ashes of negative feedback. Therefore, it is necessary to maintain the top ranking for your business’ website.

In the next blog, we will discuss more about how we can rank your website to the top ranking in search engines. Stay tuned for more information on the latest media & marketing industry insights and trends.

If this interests you, you can also consult some of the best digital advertising companies in Gurgaon which will advise you on the best search engine strategy for your business or brand.