Dawn of E-learning Industry During COVID-19 Pandemic & its Scope in Future

The COVID-19 pandemic has impacted students’ lives and institutions across the world. From global disruptions in production to supply chains to a new era of work from home, our lives are drastically shifting and creating “The New Normal” for a new unknown.

The Education sector is no different. Having been one of the most severely impacted industries with schools and universities around the world shutting their premises- as the norm of social distancing has been implemented on the recommendation of WHO to contain the spread of novel Coronavirus.

We decided to provide our insights about the education industry as schools, colleges, universities build the future of the students who form the base of every economy. Some of the brand activation agencies deeply care about the education sector as it is the nation-building sector. Thus, it is important that the educational institutions offer their best in these times and develop best brand communication strategies, so that education should reach each and every part of the world and to every child. Today, we will discuss the rise of the E-learning industry and what the future holds for this industry.

E-learning Industry at a Sudden Boom
In March 2020, the governments across the country began shutting down their schools and colleges temporarily as a measure to stop the spread of COVID-19. The population of 1.2 billion children in 186 countries have been affected by the school and college closures as every country is at a different stage in their COVID-19 infection rates. As the major outbreak has caused the sudden shift away from the classrooms across the globe, some of the students are wondering whether the adoption of online learning will continue to persist post-pandemic, and how the sudden shift would impact the worldwide education market. To create best marketing strategies, consult some of the top performance marketing agencies in Gurgaon.

According to the experts, the rise in adoption of Education technology has been noticed with global investments reaching US $18.66 billion in 2019, and the market is projected to reach $350 Billion in 2021. Be it language app, virtual tutoring, video conferencing tool or online learning software, there has been a great surge in usage since COVID-19.

Impact of Online Education in India
Higher officials expected that this would pass soon enough and students could get back soon after some time but it is almost two months now and nobody has a hope of turning the thing back to normal anytime soon as the current situation has worsened.

Realising the situation, schools, universities and coaching centres are scrambling to provide online classes to their students so that they can resume the academics without much gap, once the crisis is over. Online education, as a part of digital transformation has brought a lot on the table at all levels of education. From academic activities to bidding farewell to the staff, COVID-19 has left the only choice of connecting with people through digital platforms. To create a high impact on customers, online educators need to optimise their website to appear in top search result pages. With the help of best on-page SEO services in Gurgaon, you can rank your website to rank no. 1 position search result pages.

The move to remote learning has been enabled by several online tech stack such as Google Classroom, Blackboard, Zoom and Microsoft Teams, all of which play an important role in this transformation. With the development of ICT in education, online video-based micro-courses, e-books, simulations, models, graphics, animations, quizzes, games, and e-notes are making learning more accessible, engaging, and contextualized. Here are some examples of how the online education industry is booming:

• BYJU’s an online learning platform hosts both the free and paid learning programs for different courses. The platform works similar to YouTube for the free content and users need to pay to get access to premium content. The platform has recorded the enrolment of 6 million new students in March 2020.
  
• The video-calling app Zoom is being used to take online classes. Zoom is a cloud-based video conferencing service to virtually connect with people either via video or audio calls. Amidst the lockdown, the demand for the Zoom video calling app has spiked in the last month and has also been used by professionals who are working from home.
  

Besides BYJU’S there are more online platforms which are helping students to take on a professional course, coaching for competitive exams or any specific skill. Apps like Unacademy, Shaw Academy, Coursera, Merit Nation, Udemy, and GradeUp have been around for a long time now and are taking part in the e-learning share. Reach out to the best social media marketing agency in Gurgaon for top quality SMO services in Gurgaon.

Scope of E-Learning
The rapid increase in Internet connectivity in the last few years has been an important catalyst for the growth of e-learning in India. We would also give some contribution to the outbreak of the disease. A robust Internet ecosystem, with a multitude of local and global players, will help online learning reach success.

More Students Enrolling in E-Learning Courses
According to a study by Velocity MR, a leading market Research and Analysis company, 72% Indians prefer online or e-learning as compared to traditional classroom training. Besides, the education provided by the existing universities are also not able to meet the standards set out by India Inc. Also, professionals find it easier to upskill themselves through e-learning courses that can be taken at their own convenience while managing their jobs.

According to Statista, Indian online education market will be around 2 billion US dollars in 2021, with a growth rate of 52%. With Covid-19 outbreak egging on educators and learners at all levels to adopt e-learning techniques, the figure is bound to rise drastically. To create the best paid marketing strategy, reach out to the top paid advertising agency in Delhi NCR.

Rise of E-learning Solutions
With the rise of e-learning platforms and sudden technological developments like remote test administration, live instructions and e-notes, the whole education ecosystem is coming together to ensure that learners do not suffer during these times of crisis. The educators are also giving free access to their tools and technologies, learners are responding by utilising the opportunities in great numbers.

Conclusion
To meet the current demand, the online education industry has scaled up in a massive way. As more and more learners prefer online education, the trend will continue to even after the outbreak ends because of the flexibility and variety offered by online education will remain unmatched.

Remember to Consult The Marcom Avenue, one of the best integrated marketing communication agencies in Gurgaon.