Healthcare Marketing Strategies You Shouldn’t Overlook in 2020

Nowadays, patients have more options than ever before. With so much information available online, these patients do not feel the need to visit the hospitals. The healthcare industry is constantly evolving and has noticed a dramatic shift in recent years from volume-based care to value-based care. Even if you’re happy with your current patient volumes, health marketing strategies can help you keep your healthcare brand at the forefront of people’s minds.

Regardless of your hospital’s marketing efforts, you should not only aim to attract the patients, but facilitate and ensure a seamless patient journey. Healthcare marketing helps doctors, hospitals, healthcare networks, health practitioners and healthcare providers to reach, influence and engage anyone who is in need of healthcare services, any health information or is looking for treatment options. Hospitals and healthcare practitioners should hire the best integrated marketing and communication agency in Gurgaon and plan a well-budgeted marketing strategy to see your patient volume grow faster. Today, we will share some healthcare marketing insights that you can include in your healthcare marketing strategy:

1. Enhance your Content Developing Strategy: Customers visit the hospital when they are suffering from either any pain or illness. Remember one of the best ways to attract the patients is to sympathise with them. Brainstorming and developing content that feels more personal and connects with the patient is one of the best services that you could offer to your probable patients. A good experience for an obstetric patient may be entirely different from that of an orthopaedic patient. We suggest starting with content basics, then branching out to experiment with opportunities specific to your practice. Here are the categories:
   
   
   • Blogging: Blogging is a great way to provide potential patients with educational material on the services and procedures your practice offers, business development updates, and industry trends. If your practice has extensive specialty experience in healthcare, show it.
   • Visual Content: One picture depicts thousand words. Healthcare materials are notorious for cringe-worthy stock photography. Enhance the experiences personal by investing in great stock photography. Patients love to see the pictures of healthcare professionals and how they work. You can share pictures of healthcare operations on social media platforms and websites, only if you have prior clients’ approvals.
   • FAQ: Provide the patients with information and facts under the special column. You can fill the gaps of information by providing it under a common thread by surveying your patients on questions they may have. Provide a section with those most frequently asked questions and corresponding answers on the website.
     
   Consult some of the top 10 online advertising agencies in Delhi NCR for high-quality content for your various verticals.
   
2. Build a Responsive Healthcare Website: A responsive website is one that automatically adjusts to the size of a screen, so the experience is the same whether the site is accessed on a computer, tablet, phone, or any mobile device. Website design matters the most as it is something that search engines are constantly looking for when they are crawling any healthcare website to determine how and where they’ll rank.
    
   Google cares about the user experience, and it will prioritize competitors who have a site optimized for mobile. In general, responsive sites work best for the mobile digital healthcare experience. But even if you currently have a responsive site, you should check that the content and imagery continue to load properly on mobile devices. Reach out to the best digital marketing companies in Delhi NCR for building a responsive website for your hospital.
   
3. Optimize Website for Search Engine: If you want to bring your website on top ranking of search result pages, then you need to select the range of keywords that relate to healthcare practice. You have to use these keywords in the content of your website. A large part of SEO involves using the right optimal phrases and keywords so that Google can understand your healthcare organization websites and be sure you rank on suggested- proper, relevant and pertinent healthcare-related search terms (e.g., medical conditions, healthcare professional treatment of any type) and use them in a natural way throughout your content. Search Engine Optimisation involves:
   
   
   • Having links pointing back to each page on your healthcare website.
   • Gaining backlinks from reputable health sites.
   • Managing your site index or sitemap.
   • Claiming your healthcare website on Google My Business.
   • Submitting your website to Google.
     
   Leverage the best SEO marketing strategies developed by top SEO companies in Delhi NCR.
   
4. Leveraging the PPC and Display Ads for Healthcare Marketing: PPC advertisements are the paid advertisements which help to keep your site at the top of your search rankings depending upon the budget you decide. Your return on investment is higher and is defined with both PPC ads and display ads. Design the best dynamic search ads by reaching out to top PPC management companies.
   
5. Connecting through Social Media Platforms: As social media platforms play a major role in bridging the gap between the people, many hospitals and healthcare practices rely on organic social media for a large part of their digital healthcare marketing campaign. Organic social media means posting photos, updates, events, and more directly to Facebook, Twitter, or YouTube, and it’s a valid strategy to build your brand and let patients know what’s new. However, you should be adopting other social media advertising tools to reach the right people in the right way.
   
   
   Paid social media involves strategizing and budgeting to target the audience you want. At The Marcom Avenue, one of the best social media agencies in Delhi, we help you with developing customized social media optimisation strategies.
   
6. Telemedicine will Gather Popularity: As the COVID-19 pandemic has strongly affected the world, technologies are shifting so that people can communicate without the need of meeting physically as the norm of social distancing becomes the new normal. In 2020, we are going to see a larger shift into new technologies as patients demand more flexible options for choosing care. Hospitals are developing technologies so that people can communicate to the doctors regarding any specific health issues.
   
7. Ask Patients for Reviews: Typically, patients only leave reviews when they are motivated to do so, or if they had an above average (or extremely poor) experience. If you do not ask for reviews, you miss an opportunity to gather positive feedback from patients who were satisfied with their office visit. It is recommended to develop a strategy to automate the reviews as a part of hospitals and medical practices’ organic and effective Healthcare marketing strategy. Patients can use a computer or tablet at the medical office to rate the quality of service they received on a scale of 1-10, and high scores will receive an automated follow-up email asking the patient to leave a review on their site. Those positive reviews show up directly on your website and can potentially counteract any negative reviews left elsewhere online. Social media platforms are a great way to ask for reviews and get to the bottom of any negative reviews online.
   
8. Adopt Referral Marketing to attract Patients: Generally, healthcare facilities contact practitioners who may refer to their practices at the front desk in the need of emergency. Doctor referrals are some of the best organic strategies for bringing in new patients. If you want to adopt a referral marketing strategy, it is important for your healthcare facility to have a physician liaison who visits hospitals regularly, licensed caregivers and medical practices are being scheduled at your facility every day, scheduling lunches with potential referral bases, and keeping in touch with potential sources. You can also start your own referral programme. Hire the best affiliate marketing services in Gurgaon.
   
9. YouTube Marketing: Hospitals can create general educational videos which provide expert advice on trending health issues. YouTube is a great platform to share video content and generate millions of followers and views. Reach out to the best corporate video production company for developing top-quality videos.
   
10. Track your Performance Regularly: You should continuously monitor how your medical marketing strategy pays off in terms of ROI. Each year, your Healthcare Marketing budget should adjust in terms of what you want to focus on this year, based on a careful study of your metrics (performance analytics) so far. There are many ways to do this type of patient marketing tracking:
    
    
    • Using CRM software to track how patients engage with your campaigns, via emails, call centres, or targeted landing pages.
    • Use Google Analytics to find out what terms you rank for in the search engines, and which terms you’re missing out on.
    • Track your pay-per-click campaigns by setting up Google AdWords.
      

Your healthcare strategy for 2020 should encompass initiatives for both patient access and patient experience. With so many trends and tactics clouding the space, it can be difficult to sort through what will be successful for your practice. Reach out to The Marcom Avenue, one of the top 10 digital agencies in Gurgaon for devising the best marketing strategies for your healthcare facility.