How E-commerce Can Re-Adapt Their Marketing Strategies Post COVID-19?

As the coronavirus outbreak has triggered massive shifts in shopping behaviour across affected regions, there are many retailers in some of the locations that are working under limited hours or are working behind the doors to provide customers the basic necessities. With industries being closed, employees working remotely, and people trapped in their homes, consumers are concerned for their futures-both health-wise and economically.

While many countries are under lockdown, businesses have taken the worst strike. So is with eCommerce. We chose eCommerce today because this industry is saving the lives of many as well as taking the worst hits, but this industry is expected to take a sudden boom post the crisis as people are in dire need of commodities other than the essential commodities.

Today, we are going to discuss some of the brand communication strategies that will help the eCommerce industry to adopt strategically long-term visibility and profitability. You can also consult some of the best integrated marketing and communication agencies in Gurgaon to adopt marketing strategies and develop a plan for the future that works best according to your brand.

Now, let’s have a look at some of the marketing strategies.

1. Manage your Paid Marketing Budget Efficiently: As industries have gone into a complete closure, they have also decided to switch off paid marketing campaigns, which is the primary source of new businesses for many companies. This could result in huge damage. eCommerce platforms can manage and optimize their PPC budgets efficiently by:
   • a) Using it on accounts where there is a hope to generate leads.
   • b) Cut back on any non-essential upper-funnel keywords with lower conversion rates.
   As pausing PPC campaigns and starting again will lead to higher CPCs as campaigns will have to go back through an initial learning phase, it is the best time to invest in PPC marketing because the rate of CPCS will be lower as businesses scale back. If other people stop advertising, you can make CTR gains which will help in the long term.
2. Retain your Organic Visibility: When it comes to generating organic leads, all fingers are raised on developing an SEO strategy. Google will be tweaking their algorithms now more than ever to ensure that the public gets the most accurate information, so to ignore the basics would risk reducing organic visibility in the long term. Therefore, you have to bring the best SEO marketing strategies in play. It cannot be switched off as PPC.
   
   Optimise your valuable keyword targets again and make it easy for you customers to search the service they are looking for. Optimising your SEO strategy will generate more traffic for your website. Hire the top e-commerce search engine optimisation agency in Gurgaon to ensure your digital presence over all platforms and stay connected with your audience.
3. Leverage Digital PR to Share Experiences: As almost every government of the country has ordered a complete lockdown to curb the situation, it is easy to accept that the social media channels will be the main communication channels as some of the best digital marketing companies in Gurgaon will be adapting to working from home lifestyle.
   
   It is a great opportunity to stay in touch with journalists with interesting news stories that are a ​distraction from the wider news. People still want to read good news stories and want escapism from the pandemic currently dominating mainstream media. Your brand story might create a difference and put a smile on people’s face. Hire some of the best Digital PR agencies in Gurgaon for the top-quality PR services.
4. Leverage Social Media Platform to Connect and Help: There will be an increase in the use of social media platforms amid lockdown. There will be a lot more people logging in to and spending time on social platforms as professionals start to adapt to the working from home lifestyle. It is a great time to re-imagine your social media strategy. Look out for the best social media agencies in Gurgaon which will provide you with the best SMO services in Delhi and NCR. Here are some of the tips that brands can look forward to revamp their social strategy and messaging based on current trends:
   
   
   • a) Be Helpful: Give customers credible, detailed information about the things they need. Be objective and clear. Reinforce “we are here to help you.”
   • b) Connect Communities: Create communities among customers and help people connect locally and globally.
   • c) Try to be present for them: Our habits are evolving and it’s important to let consumers know that solutions are available whenever, wherever. Show them that you are there for them anytime.
   • d) Look for various ways to support People: Look for various ways to support or celebrate them in these worrying times. They could be employees, people who use your products, or people who could use support. Find ways to remove boredom and anxiety from people’ lives.

You should start planning out your strategy from the next few weeks as eCommerce can be pretty hectic, and it’s rare to get your brand on the top through creative marketing strategies. To grab this fantastic opportunity, reach out to The Marcom Avenue, one of the top 10 digital agencies in Gurgaon.