How is the Digital Transformation Weaving Way for the Medical Industry?

The coronavirus disease 2019 (COVID-19) pandemic has resulted in unprecedented disruption to human society with over 2 million cases being reported globally. Leaders from around the world have escalated the matter from a state of reluctant acceptance to a state of emergency. Unlike the historical pandemics like the 1918 H1N1, COVID-19 is spreading in a highly connected world where people are linked to each other through the mobile phone in their pockets, where there is more communication amongst the community and emergency messages can be shared across at a press of the button.

As there is no immediate cure available to the disease, the only possible solution to stop the spread of the disease is through social distancing. Everybody is relying on digital-age media such as Facebook, Twitter, Instagram or TikTok to facilitate human interaction and information sharing about the virus.

As one of the top 10 marketing and communication agencies in Gurgaon, we would like to discuss some of the ways that medical personnel such as doctors are leveraging to help prevent the spread of coronavirus. Come, let’s find out.

As doctors are spending hours treating patients and the rest of the world spends their time behind closed doors, it is hard to engage with one another as the concept of social distancing has become important. Therefore, doctors have stepped up to engage the customers and deliver important information and preventive measures as they know what the real situation is.

• They are using social media platforms such as TikTok & Instagram to engage with the general public through interactive videos and short video tutorials.
• On social media platforms, doctors and nurses are sharing videos that teach us how to wash hands properly while singing a popular song.
• Some brand influencers, celebrities and famous people are also taking it to social media platforms, that can prevent the spread of diseases by doing creative activities at home.
• There has been a dedicated page made for the Coronavirus updates, which tells how to prevent the spread, daily updating the number of cases worldwide.
• Some of the main issues while handling these social media platforms is to tackle the fake information spread by the people. These social media platforms have taken steps to curb the spread of misinformation by developing various policies.
• Since the pandemic has risen worldwide, a significant rise in numbers of videos shared can be seen. One of the great benefits of sharing videos on social media platforms is that it garners millions of views and results in huge media coverage. In fact, millennials, teens and Gen Z have also started trusting physicians sharing the information on social media.

These are some of the ways that doctors, nurses, social media giants are helping to tackle the spread of coronavirus by sharing important information. Hire the best social media marketing agency in Gurgaon for top-quality SMO services in Gurgaon to keep you connected through masses with creative and helpful content.
Now, we will have a look at some of the marketing strategies that can help improve healthcare marketing during COVID-19:

1. Evaluate your Ad Campaigns: If you are running advertising campaigns now, make sure to determine that your messaging meets the actual operations of your organization during the COVID-19 outbreak. You can consult the best-paid marketing companies for high-quality google paid ads services.
2. Update your Google My Business Listings: If your office hours or policies have changed due to the lockdown implemented by the Government, Google My Business is the best platforms to keep patients updated.
   
   Google My Business is also now offering the ability to add two links to any of your local listings. This includes a special link to COVID-19 information and another link to Telehealth information on your website. Take advantage of these resources as this establishes credibility and to ensure that searchers can easily find information about how your practice is adapting for COVID-19.
3. Keep Your Email Marketing Strategy Intact: It is advisable to keep your email marketing campaigns active, as it will make the customers feel that you are there for them during the outbreak. Reach out to the best Email marketing companies in Gurgaon for email marketing services in Delhi and NCR.
4. Leverage Social Media to Convince People to Practice Social Distancing: Social media has become one of the fastest tools to reach out to the masses. It can be used for informing citizens, both younger and older to take the outbreak seriously, adhere to precautions, and practice social distancing seriously. Well, a well-known celebrity post will help influence the masses in a better way. Reach out to the best influencer marketing agency in Gurgaon if you want to convince the younger generation by devising the best influencer marketing strategy.
5. Use Social Media Platforms to Educate People: Due to a lot of misinformation spreading around, people are confused about what to do if they think they have COVID-19. This goes way beyond the general advice because it is available anywhere. Here are some of the questions people want answers to:
   • a) “What are COVID-19 symptoms, and should I get tested?”
   • b) “Where in our community can I get tested?”
   • c) “Should I see my primary care doctor, an Urgent Care, or the local hospital?”
   • d) “Is telemedicine an appropriate first step?”
   • e) “Should I stay home if my symptoms are minor?”
   • f) “How will I know when it is time to seek help at a hospital?”
   • g) “How do I avoid infecting others?”
   • h) “Which hospitals in my area are able and ready to take new COVID-19 patients?”
   • i) “What are the risks of the transmission of coronavirus infectious disease at home?”
   • j) “Is there anything else should I know about coronavirus disease diagnosis and transmission?”
   A hospital or any larger healthcare organisation always has all these answers. You can share answers to some of these questions on social media platforms to drive people in your community and to your appropriate website pages or posts. Reach out to some of the social media marketing agencies in Gurgaon for devising best social media strategy for your healthcare brand.
6. Use Social Media Platforms to Inform your Patient Base: Beyond educating the community, you should guide and inform your patients. throughout the COVID-19 crisis. Beyond the fact that it is the right thing to do, your valuable information will grow your authority and your relationship with your patients at a time when they need you the most. You can also share additional tips to guide patients to prevent the spread of coronavirus. You can also reach out to some of the best social media marketing agencies in Gurgaon for planning out how to communicate sensitively with your patients.
7. Be Sensitive: COVID-19 seems to have taken over the world, it is uncontrollable and there have been many deaths globally. People are worried about their health, but they’re also worried about work, their children’s education, finances and more. In all that you do, use sensitive language, and when it makes sense, directly address those fears. This will help build trust during a trying time. Prioritizing ethical and transparent communication, as well as matching your marketing messaging with your operational reality, will pay off down the road when patients realize they have a trustworthy partner in care.

While these are incredibly challenging times for everyone, smart social media and digital marketing strategies can still influence patients in a positive and profound way. As people continue to stay home and spend more time online than ever, it is the best time to connect with them.

Reach out to The Marcom Avenue, one of the best integrated and marketing communications for all marketing-related queries.