How Local SEO Can Help The Businesses During COVID-19?

The coronavirus pandemic has created significant uncertainty and stress not only in our daily lives but also for the businesses. As most of the businesses have shifted their operations and are practising “Work from Home”, optimising the search engine has become even more important today than ever. Businesses are planning to save and reduce their marketing spend and are considering to stop their SEO activity. This is not recommendable as it will hurt your business.

During the COVID-19 pandemic, your company can benefit from local SEO, updating your website, updating strategies, developing new content and conducting keyword research. Since many of us are practising social distancing, the internet is being used more. Local businesses can also consult some of the best SEO services companies in Gurgaon for local SEO services in Delhi and NCR. In this article, you will find some local SEO tips that will help your business during the COVID-19 pandemic.

Before starting, we would like to recommend that you stay updated with both local and national news to be sure you are complying with the evolving regulations for your city, district and country. As there are various ways through which information is spread, beware of misinformation. Get your news from trusted sources only. Now, let’s find out how a local business can help the community:

1. Google My Business (GMB): Google My Business plays an important role between the brands and the public. It provides the businesses with a platform to share various details about their brand like Name, Contact details, hours of operation, etc.. One can also create COVID-19 updates sections where the customers can find updates on their GMB dashboard. Try to fit as much information as you can about the changed status of your business into one of these posts. Reach out to some of the best SEO agencies in Gurgaon for the best on-page and off-page in Delhi and NCR.
2. Website: There is a possibility that Google might experience service issues but do not worry about support issues. Your website is intact in place and will act as a main base for conveying the important information to the public. Consult some of the best search engine marketing companies in Gurgaon if you are facing any problem in optimising your website. Let’s check out some list of items that you can do and make your website ready for managing the pandemic:
   • a) Display a wide banner on all pages of the website with important information such as “temporarily closed”, “operating conditions and timings and days”, etc.
   • b) Provide the most complete information about how your business has been affected by COVID-19 or details on any services that remain available to the customers.
   • c) Edit location landing pages in bulk or individually to reflect closures, new hours and new temporary offers.
   • d) Be sure hours of operation are accurate everywhere they are mentioned on the website, including the homepage, contact page, about page and landing pages.
   • e) If you have a blog section on your website, keep it updated with the latest information.
3. Optimize Email and Social Media Campaigns: Social media platforms are a great way to engage customers instantly. As in these worrying times, people will be looking up to your brand for help and also, may seek ways in which they can help too. Campaigns are a great way to connect with your clients which will also set you up for long-term success. Be sure to develop your content with empathy. Looking out for social media marketing agencies in Delhi and NCR that provide top-quality SMO services is a great idea to consider.
   
   Email is one of the best tools presently at your disposal to message your entire base about changed conditions and special offers. Remember, do not use emails to promote yourself. Put their concerns and needs first. Hire the top-quality email marketing agency in Gurgaon which provides altered email marketing strategies for your brand.
4. Update or Add Meta-Descriptions and Meta Keywords: Adding meta descriptions and meta keywords to your web pages helps Google get a better understanding of your website and helps with page indexing. Taking time to do keyword research will benefit your website tremendously. Aim more for long-tail keywords because that are longer and more specific that visitors often use when they’re closer to making a purchase or are using voice search – for a Q&A approach. Consult some of the top local SEO companies in Gurgaon for optimising your webpages.
5. Regularly Update Your Website Content: Update your website content regularly to maintain relevance. Regular updates tell Google your website is trustworthy and has authority. This will help with your search rankings, as Google’s goal is to provide users with relevant content. You can also hire the best SEO services company in Delhi.
6. Keeping Up with Changing SEO Trends: COVID-19 is impacting SEO trends significantly. Stay on top of what people are searching for and how they are searching. Keywords are changing every day. Start monitoring keyword changes more closely than you normally would.

Conclusion
The COVID-19 outbreak has created a dramatic change for all of us. While the internet usage is at an all time peak, you can take this time to focus on your SEO efforts and make the most of the traffic. Make updates, do your research, collect data, keep up with the trends and develop an SEO strategy.
Try reaching the SEO specialists at The Marcom Avenue, which provides the local SEO services company in Gurgaon which help you in developing the best strategy for your brand.