How To Adopt Marketing For Small Businesses During COVID-19?

As COVID-19 has become a full-blown pandemic, many people have been displaced and are out of job as businesses have shut down operations in the wake of the seriousness of the disease. It has been a very stressful time, especially for the small business owners who depend on their businesses to sustain. We decided to do some research and share our insights to help small business owners. This will help them in developing their action plan during the crisis. By reaching out to some of the best performance marketing agencies in Gurgaon, some of the small businesses can grow their business even during these adverse times. Here are some strategies that can be followed:

1. Forget Sales for Some time NOW: We know that you depend on your sole business to earn, but we recommend you to take a step back and think about the community while you are running your company. Be it distributing food to the poor or donating some clothes, you should contribute to society by giving away to the poor people. These small efforts will help you gain people’s attention and enhance your brand image amongst the community.
2. Build a New Professional Network of Clients: As many businesses are going to focus on growing or struggling to maintain normal running operations, this could be your chance to build a new network of prospective customers. You can put time and effort into generating new leads which will ensure that you have a pool of potential customers to rely on once things have calmed down. Consult the best SMO company in Delhi for best social media optimisation strategies.
3. Create Engaging Content for Engaging Employees: Due to worldwide outbreak of the virus, the general public has been asked to stay at homes to curb the spread of the virus. Therefore, it is indeed an opportunity for digital marketers and businesses to create engaging content that really connects with the users. You can brainstorm and create a different way to deliver your service or products.
4. Market your Solutions Keeping the Pandemic in Mind: Ask yourself whether your product or service could be of any additional use or relevance in the midst of the coronavirus crisis, and adapt your marketing to reflect that. Many businesses are helping to curb the situation from producing masks to hospital gowns, PPE kits or more beds & ventilators in the hospital, brands are contributing in some or other way.
   Observe and decide how your business can contribute during the worrying times. Increased and flexible marketing is also crucial right now, because many people will wonder whether certain businesses are still operational. Reach out to AdWords marketing company to curate and design the best paid media strategy.
5. Business Planning for Future Growth: While consumers are spending more time online, they’re not keen to make decisions about the future right now. If you have a service that requires your customers to plan far ahead or travel, your conversion rate will suffer during the outbreak. This can be an opportunity to engage with your customers on social media and increase your brand awareness with relevant content and even paid advertising. With paid ads, you may even find that you have less online competition during an economic downturn, meaning you’ll pay less for more eyeballs and clicks.
6. Support your Employees: If your team is working remotely, make sure to check in with them often. No matter what type of company you have, your employees are looking for help and assurance right now. As you’re developing your coronavirus crisis management plan, keep in mind that everyone has a family to support in these worrying times.
7. Implement Tech Upgrades to Keep Communication Flowing: If your staff is working from home, it is important to plan ahead and ensure effective communication to easily lay out strategies. Phone calls and chats are both going to be fast enough, especially with home-life distractions. Consider using online platforms for your planning communications.

As you pivot your small business marketing strategy to survive the COVID-19 crisis, make sure all of your communications provide succinct, meaningful and relevant information. The more value you can offer your customers right now, the more successful you’ll be as we shift to a new way of marketing and emerge from a global crisis that made our world a lot smaller.

Have a word with The Marcom Avenue, one of the best marketing agencies in Gurgaon to help your small business grow.