How To Pivot Your E-commerce Business Strategy Amid and Post COVID-19?

Over the last few years, the eCommerce industry has noticed an unprecedented growth. People from every age whether they are children, millennials or old, love to shop from different online shopping platforms. Many brands and retailers focused on bringing their catalogue into digital settings, maximising advertising, promotions across distribution and social media channels, and adopting a few customer experience solutions to enhance the customer experience.

As the fear of COVID-19 spreads across the globe, many countries have implemented lockdown and closed its international borders. With the implementation of travel restrictions, all businesses are experiencing major shutdowns and eCommerce businesses are experiencing major shifts in demand and consumer buying patterns. Consumer’s lifestyles are changing as they choose to stay at home. Marketers must plan out brand communicating strategies through these sensitive times thoughtfully. Consult some of the top digital marketing companies in Gurgaon for tips or thoughts to communicate with the audience in these sensitive times. First, let’s check out some of the buying patterns of consumers in the crisis period:

• Panic Buying and stocking of essentials.
• More people opting for home-cooked meals over restaurants and deliveries.
• Lockdown has completely shut down the travel industry in most parts of the world.
• Avoiding luxury shopping to save funds as businesses are failing and shutting down.
• E-commerce has picked up the pace for essential items.

Now, let’s have a look at some of the strategies through which you can plan your business strategy.

1. Enhance your Customers’ Experience: If you are an essential services provider, you need to upscale your search engine strategy to guide users with their purchase decisions. Prior to the COVID-19 outbreak, 67% of the consumers said that brands and retailers need to do more to guide their purchase decisions online, and that the consumers prefer visiting a physical store to decide on a purchase. Brands must focus on delivering a stress-free shopping experience to help customers in these worrying times. Build a strong presence of eCommerce stores by reaching out to your target audience at the right place, right time and in the right place with the help of top SEO agencies in Delhi.
2. Focus on Essential Products and Services Need Now: Brands and retailers need to take stock of products they currently sell that are most relevant today. While essentials and grocery items are seeing unprecedented digital growth, there are a plethora of industries experiencing increased demand online due to COVID-19, for e.g. toys and games, fitness equipment. This is not the time to promote the unwanted products. Businesses need to consider how to best guide consumers based on the products that best fit for them and their individual needs.
3. Expect a Major Boom: There are many consumers who are dependent on eCommerce. Be it groceries or purchasing an expensive gadget, they just want the thing to be delivered to their place. We feel that the eCommerce sector will notice a major boom in sales.Businesses must use this time to improve the customer support area, the customers’ buying journey, and become a reliable, trustworthy source to purchase from. Consumers need to feel confident that they were led to the right product, and that your business is making it as simple as possible to purchase.
4. Ensure your Digital Presence: As people stay at home, they are spending more time on OTT online streaming platforms for entertainment, social media for connecting to the outside world, e-commerce portals for shopping and many more. With the high usage of these platforms, the use of technology is already on the rise.

Be it through the killer delivery strategy or marketing strategy, you need to connect with the audience and post regularly while ensuring the customer satisfaction. Hire the best social media marketing agency in Gurgaon to ensure your digital presence over all platforms and stay connected with your audience.

These are some of the ways through which your eCommerce store can operate successfully during the COVID-19. No one can predict what’s next in the global pandemic and when it will end. But, to survive and rise, we must stay sharp. For advice on brand communication strategies, consult some of the best digital advertising agencies in Gurgaon.

Now well will look at some of the marketing strategies that are a must for eCommerce business post COVID-19 crisis.

1. Integrate Best SEO strategy in your Website: By optimising your website with the best SEO strategy, you can Improve your website’s visibility and build a strong customer support strategy. Make sure that both part of the website and all individual product pages are fully optimised with exact keywords that have high volume and are easily searched by your audiences. Reach out to the top eCommerce SEO company in Gurgaon for best eCommerce SEO services in Gurgaon.
2. Include Reviews on Product Pages: Collecting positive reviews of products contributes to an increase in sales. 84% of people trust online reviews as much as they trust their friends. They represent social proofs that influence consumer decisions and can strengthen a company’s credibility.
3. Pay Attention to Content Marketing: Nothing good starts without building a plan. An ecommerce business needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos, or newsletters. Keep in mind to not advertise your products in blogs. Instead you can choose a topic related to general issues and what kind of people wear what kind of clothes.
4. Market on Social Media: By leveraging sponsored posts, you can tap your targeted audience through a more affordable way by reaching them through social media feeds with targeted approach. LinkedIn, Facebook, Instagram and other social media platforms provide easy tools to quickly estimate the cost to reach a very specific set of their user base. You can also advertise your product or service on these platforms. Instagram now offers shoppable features which directly showcases photos of products and facilitate in-app buying experience by taking users to eCommerce websites.
5. Shake up your Email Marketing Strategy: Instead of focusing solely on product or sales promotions in your email marketing, fill your email communications with content to entertain your audience and keep their mind off the constant slew of COVID-19 news. You can create welcome mail or abandon cart series that focuses not just on sales, but also on introducing your potential customer to your brand. Test new subject lines, call to actions, segmentation tactics, and templates too. This will provide your brand with a valuable lifeline for the future. Contact out the best bulk email services company in India for top email marketing services.
6. Automate your Market Processes: Marketing automation is the cheapest, easiest and most effective way of keeping in touch with your customers. Sending out personalized, contextualized and targeted messages to customers and prospects who want to hear your news is the most impactful way to remain top of mind and relevant in today’s COVID-19 environment.

These are some of the strategies you can use to upscale your eCommerce business post COVID-19. Your marketing plan should incorporate a variety of different individual tactics that utilize both inbound and outbound marketing to target your audience completely.

Reach out The Marcom Avenue, one of the top 10 online marketing companies for devising an actionable plan and be ready after the crisis gets over.