Marketing Strategies That Can Be Adopted By E-learning Brands Amid and Post COVID-19

Days have gone by since the coronavirus outbreak and it seems like for the next few months we will have to manage and adapt to the current situation by taking some crucial steps. Not only has the pandemic affected certain industries but it has also led to disrupt the economies worldwide.

This has also taken a toll on the former marketing strategies practiced regularly, and now the brand managers are reworking on their marketing agenda to deal with the pandemic and the time to come. Some of the best integrated and marketing communication agencies in Gurgaon are thriving and regularly researching how to support brands during the crisis through brand communication strategies.

While many workplaces have adopted work from home strategies, the education sector has also shifted towards the online learning landscape. COVID-19 has accelerated the adoption of digital technology across industries like education, marketing and more. Education institutions have made a shift to video conferencing platforms such as Zoom and WebEx. These platforms are being used heavily as online learning management systems, just like Blackboard and Google Classroom.

As there has been a sudden boom in the E-learning industry, going forward these tech tools can also make the processes easy and pocket-friendly. Today, we will be going to share some tips, insights and strategies that will help you during the pandemic situation and after the crisis is over.

Marketing Strategies Amid COVID-19
Let’s check out some of the strategies that will help an e-learning brand amid COVID-19 to connect to customers:

1.  Know your Audience’s Needs: It might be possible that your brand is new, as the pace of e-learning has started to increase. To build your audience, you need to know their needs, and to know their needs you need to be more visible people and connect to them through various social media platforms.
   Promoting your brand on LinkedIn, Facebook, Instagram, Twitter, Snapchat, etc. is really beneficial at this point and it’s very cost-effective. According to a survey, there has been an 87% increase in the use of social media compared to the week before the lockdown. Consult some of the top social media agencies in Gurgaon for high-quality SMO services in Delhi and NCR.
2.  Do not Lose Attention of your Existing Customers: In these worrying times, customers expect support and comfort from their favourite brands and do not expect that would be left hung to dry. It would have a negative impact on your brands’ reputation. You can automate your marketing processes by adopting various techniques. Keep in mind to understand the sentiments and mindset of customers, in this case, students and teachers and then develop the plan of action.
   The use of personalized emails or text messages helps generate six times more revenue. Some of the examples include personalised email or text messages, discounts, free tutorials, benefits, scheme, lucky draws, buy-one-get one free offers.
3.  Advertise your Product: Advertisements in any form will play an influential role at the moment. Advertising through television commercials has become popular these days, and it’s a great method to draw the public’s attention towards your purpose. Reach out to The Marcom Avenue, which is one of the top bumper ads companies in Gurgaon, which will help you in providing best rates and services for advertising your product/ service on television.
4.  Offer a Great Customer Experience: One of the best ways to offer a great customer experience is through making yourself available for customers through mobile application. Everybody owns a smartphone these days. This ensures the businesses can directly communicate with their customers. It guarantees that you provide access 24/7 on a device that is constantly in their possession. This makes sure your business is on their mind through notifications. The company can generate revenue through in-app purchases, advertisements, and promotions. Optimising your platform will result in offering great customer experience.
5.  Give your Brand and Identity- A Website: It is extremely advisable to make sure the company has their own customized website. The website should hold a strong mission statement, be presentable, have excellent performance, good speed and provide reliability.
   A good web design attracts customers. Websites should include reviews from people and recommendations that the company has taken into consideration. It poses a positive image when a company takes effective feedback. Hire the best marketing and communication agencies in Gurgaon for creating an exceptional website for your brand.
6.  Evaluate your Performance through Collective Feedback: Success of any brand depends upon the customer satisfaction levels. When the consumers are pleased by the service provided, they will convey a positive image to those around them. Positive word-of-mouth plays an important role in marketing your goods and services especially in times when people are staying connected via social networking. These reviews prove the legitimacy of your purpose as a company.

These were some tactics that E-learning companies can adopt during the COVID-19 crisis. You must plan your strategies as per the tactics and then check initially and monitor the return on investment (ROI) to evaluate their effectiveness. Another valuable way to test out consumer feedback through primary research is via online questionnaires. Now, we will have a look at some of the strategies that will help the E-learning industry after the crisis.

Marketing Strategies Post COVID-19
Now, let’s have a look at some of the tactics which will help an e-learning brand post COVID-19 to stay in the mind of the audience:

1.  Show your support by improving your Website’s visibility: With the help of tools like Google Analytics, you can assess the traffic that is reaching your business site. As customers and prospects now turn more than ever to the web, it is essential that you ensure best practices are being implemented for your website, and that you are using data effectively to drive marketing efficiencies.
2.  Conduct Technical Website Audit: Technical errors in preventing your website, such as video-playing issues, broken links, etc. from being easily indexed by Google. A technical website audit can quickly spot website errors that hinder the user’s performance. The bug fixes, if fixed, could boost traffic and enhance the user’s experience.
3.  Re-think your SEO Strategy Again: Optimise your valuable keyword targets again and make it easy for you customers to search the service they are looking for. Optimising your SEO strategy will lead to generate more traffic for your website. Hire the best search engine optimisation agency in Gurgaon to ensure your digital presence over all platforms and stay connected with your audience.
4.  Plan Your Digital Media Marketing Strategy: Some of the best ways you can reach your targeted audience after the crisis are:
   • a) Sponsored Posts on Social Networking Platforms: It is the most affordable way through which we can reach out the audience on social media platforms. LinkedIn, Facebook and Instagram all provide easy tools to quickly estimate the cost to reach a very specific set of their user base. Hire the best social media marketing agency in Gurgaon to ensure your digital presence over all platforms and stay connected with your audience.
   • b) Google AdWords: As demand for e-learning services will continue to rise post crisis because dependency over these platforms will increase. With use of Google Ads E-learning brands can appear in front of their audience and can also appear in key search results. Hire the best digital marketing agency in Gurgaon to create your presence on the most used search engines.
5.  Leveraging Print and Digital Platforms: As the brands will rebuild themselves after the crisis, you may want to consider paid placement in those organizations’ print and digital publications to keep your brand in front of your target audience. It is a great time to consider every media tool which can improve your reputation and build customers’ trust.
6.  Add a Personal Touch by Integrating Video into Sales Process: By adding Video in the sales process, e-learning brands can add a personal touch when it comes to meet personally with prospects and clients. Hire the best video production company for top-quality video production services.
7.  Plan out for the Long-term: Finally, remember that companies, including brands like yours, are designed for the long-haul. Building a brand’s visibility, thought leadership, market competitiveness and reputation requires dedication and perseverance. You should plan out how you can leverage these tools and practices over the long term as part of a broader strategy to drive qualified leads, keep employees and customers/clients engaged, and boost revenues.

Reach out to the best digital agencies in Gurgaon for advice on planning the further course of action post COVID-19 crisis.