Must-Know E-commerce Trends that will Lead the Way in 2020

The spread of deadly COVID-19 has resulted in staying behind indoors which has further resulted in people spending more time consuming digital content. As people are trying to fight the fear with the practice of adopting social distancing, households have started to rely upon online stores for home delivery of essential products during the pandemic, and later they are likely to continue to use these services once it’s over. E-commerce brands across industries are adapting to new changes to meet consumers’ needs, and they are equally responding to the concept of panic buying very smartly by rising the prices.

Well, the E-commerce industry has been going through some tough times as the delivery of non-essential items have been banned for the times during lockdown- as they generated a large part of revenue for the industry. As the eCommerce industry will have a tough time even after everything is back to normal there are some of the trends that you need to tap to ensure future success. eCommerce agencies will have to leverage the power of integrated marketing communication agencies in Gurgaon through which they can gain more profit from their sales. Let’s check some of the latest trends in the e-Commerce industry that will help you make you better decisions:

1. Unstoppable Sales Growth: Ecommerce sales have been growing constantly and for good reason. Online shopping is one of the most popular online activities. According to Statista, the sales are projected to 4 trillion in 2021. With the increasing popularity of ecommerce stores, a rising number of people are turning to online shopping. This increase in online shopping can be attributed to a number of factors. One of the main ones is arguably the level of comfort that is provided to online shoppers.
   Hence to enhance the experience of the customers, eCommerce stores can make their websites more user-friendly for smoother transition and transaction.
2. Rise of Green Consumerism: According to the GlobalWebIndex, half of the digital consumers stated environmental concerns have impacted their buying decisions. Due to the global economic activities, the quality of the environment has degraded in many aspects. eCommerce brands need to take action to adopt sustainable practices as people are getting aware about the environment.
   Millennials are paving the way forward to greener consumerism habits, whether it’s free-range meat or vegan skincare products, there is an increasing demand for taking care of our environment.
3. Embracing AR to Enhance the Shopping Experience: According to PRNewswire, approximately 1,20,000 stores utilize the AR technologies as it offers a much richer buying experience. AR technology helps bridge this gap and enable online shoppers to better visualize the products that they are interested in. AR experiences can change the way online customers perceive their products and the way they want to buy these products. Many brands have already started using AR not only to enhance the customer experience but also to allow shoppers the ability to test and explore products in the way that they would do during an in-person shopping experience. Leverage the services of best digital marketing campaigns tailored by some of the top 10 online marketing companies.
4. 
   Rise in Mobile Shopping: There has been a significant and noticeable growth in mobile commerce. Enhancing and optimising the eCommerce platform for mobile-view can reap in a huge opportunity for eCommerce businesses. There has been a significant rise in the usage of mobile devices. People don’t just shop online; they also use the mobile devices to browse or research before making their mind about the purchase.
   As trust in online shopping is increasing, consumers feel more comfortable shopping on mobile devices than ever before. Millennials and Gen Z have grown up surrounded by computers and the internet, in comparison to older generations, therefore, eCommerce platforms should offer the best experience by optimising it for mobile use by all generations today. By doing this, you’re making ecommerce simpler and more accessible for a larger audience. Optimise your eCommerce store with the best ecommerce SEO service agency in Gurgaon.
5. Embrace Voice Commerce: Voice shopping is growing among internet users. According to research conducted by OC&C Strategy Consultants in 2018, 13% of the U.S. smart-speaker owners say that they were making purchases by voice at the end of 2017. Well, that number is likely to grow to 55% by 2022. This ecommerce trend has grown in popularity mainly since 2014 when Amazon launched their smart speaker – Echo.
   Voice shopping is a non-visual experience, which means that customers have to select their products by providing a verbal description of what they are looking for. This restricts the scope of browsing for a product before actually selecting it. Therefore, it means that businesses will have to take note and provide customers with the comfort that they are looking for when buying products. Create your brand value by using the best social media optimisation strategies tailored by top social media agencies in India.
6. Rise of Artificial Intelligence: Businesses are continuously thriving to invest in enhancing the experiences of customers by personalising their platform. By 2022, spending on AI will reach $7.3 billion per annum. This research shows us that retailers are willing to heavily invest in tools that will help them to improve their services to customers and give them a competitive advantage.
   These AI tools range from automated marketing platforms that are equipped to generate timely offers, to chatbots that respond to customer queries instantly. Investing in AI will play fruitfully and will eventually lead to play a big role in solving how retailers can improve customer experience. Hire the best performance marketing agencies in Gurgaon to upscale your eCommerce business.
7. Enhancing the Buying Experience: As consumers demand effortless shopping experience, they are also raising the questions around payment options for mobile, and for improved payment options. Digitally transforming the payment experience is beneficial for both eCommerce platforms and customers. They save the customers’ billing and shipping information to make for a fast and easy checkout experience without a lot of data entry. Ecommerce websites are increasingly using payment options like Apple Pay, Amazon Pay and other financing options that enable a frictionless checkout.
8. Personalisation is the Future: As per the Bazaarvoice survey conducted in 2018, more than 50% of shoppers say that a personalized online experience is important. Personalizing the online shopping experience is the key to keeping customers satisfied. People shopping online want help to find the products that they need, and they value and engage better in a more personalized experience.
   Therefore, there is a need to make the experience personalised by investing in personalization tactics to make the online shopping experience a better one. This could include providing relevant discounts, and engaging with customers through video content or more. Personalise your brand by tapping the best digital marketing services in Delhi.
9. Tackling the Deadly Virus-COVID-19: As the Governments have ordered to shut down all the stores and implement lockdowns to restrict social movements for months on end in a fight against the coronavirus, more and more people are resorting to online shopping to purchase items. According to the experts, the impact of the coronavirus will not just be a short-term boost to ecommerce but one that’s here to stay, even after COVID-19.
   Therefore, we will notice a boost in eCommerce sales because people will get comfortable with the convenience it offers and the benefits of contactless payments, both of which are likely to cause a permanent behavioural shift towards digital purchases.
10. Visual eCommerce is On the Rise: One of the many difficulties of running an ecommerce store is having to sell your product to consumers who have no chance of physical interaction with your product. Visual commerce is the next generation of normal static visuals. It takes marketing to a whole other level instead of simply using product photos. It leads to building new strategies as eCommerce platforms have to incorporate consumer-generated media, interactive content, and engaging videos with the product.

With the advancement in technology and changes in consumer behaviour, you need to keep an eye out for these ecommerce trends in 2020. Knowing what trends will be a good fit for you will often come down by knowing your own customers, verticals and competitors both backwards and forwards.

Reach out to The Marcom Avenue, one of the best marketing agencies in Delhi NCR for taking your eCommerce business to new heights.