Promote Like A Pro: Unleash the Power of SEO & Content

Do you know what is the main purpose of Promotion? The main purpose of promotion is to attract attention and generate interest and convince users to buy a particular product or service. Some of the brands and brand marketers can promote like a PRO by combining SEO and content marketing strategies.

SEO is all about creating brand visibility as it ensures that consumers can find your website. SEO and content marketing, when combined together effectively and intelligently, become an unbeatable one-two punch that defines the experience and the success of your brand. By leveraging the best off-page and on-page SEO services, you can optimize your website and get it ready for generating high-quality traffic.

With the changing demands of people, the digital world is becoming more than competitive and thriving to generate high-quality content every minute. To convert customers’ demands, brands are focusing on and enhancing every micro-moment with amazing experiences. Nowadays people cherish stories and experiences, that is why it is necessary to create interesting content to attract the audience.

The Power of Content and SEO
According to a new study from BrightEdge, approximately 97% of digital marketers believe that SEO and content have become the same. By combining SEO and content marketing efforts into one function, marketers can influence consumers whether they are in the discovery phase or purchase stage.

Let us see how SEO is vital to content discovery:

• SEO drives 51% of traffic to B2B and B2C websites.
• Has minimal to zero cost and offers high returns.
• Improves conversions of digital marketing channels.

Builds Brand Awareness:
Therefore, it is important to identify keywords that demonstrate commercial intent. Marketers of the best online advertising agency will understand the intent of customers, create and optimize intelligent content which will help you to garner sales. Some of the best digital marketing companies in Gurgaon will help you establish the best online presence over the digital platforms.

Therefore, there’s a need to know who your target audience is – their ages, demographics, locations, interests, habits, and preferences. Now, let’s see how you can be a PRO in promoting your business.

How to Promote like a Pro with the Help of SEO and Content Marketing?

Developing a powerful content optimization strategy takes time and careful planning, but there five things marketers can do to establish a strong foundation. You can also reach out to some of the best SEO services companies in Gurgaon:

Get-to-know Your Audience: Defining an audience allows marketers to create content on interesting and relevant topics that will grow loyal audiences and achieve business objectives. Brands grow exponentially when they are able to identify and understand the motivation, pain points, and processes of their audience, and then they are best set up to deliver better and more impactful content that helps drive revenue, growth and long-term sustainability.

Let’s see how you can target your audience:

• See how people engage: Examine how customers consume and engage with your content. Identify what generates interest and results in people taking action. Adjust and optimize content as and where needed.
• Customer Journey: Consider how customers engage with different types of content across channels and devices, at different stages, and in different states of mind. Understand conversion and buying behavior as customers move between devices.

Set the Main Purpose: As you know, a brand needs a mission statement, a stated aspirational or inspirational purpose for existing – the same way content also needs to have a purpose. Every piece of content you create should have a reason for its existence. Generally, the purpose of content is to inform, educate, persuade, entertain or inspire. You can develop a content strategy by incorporating the following:

• Telling Memorable Stories: The goal of creating and publishing content is to become a valuable resource and create memorable stories and experiences. You can target pain points and interests of the customers.
• Consistency: The voice of the brand should be consistent across all the platforms.
• Set aims and objectives: Set realistic and concrete goals for your content, whether it’s to drive awareness, organic search traffic and rankings, social engagement, conversion, or revenue.

Deliver an optimized content: After nailing down a target audience and a purpose, the next step is to create and optimize content for maximum visibility. People who can’t find content, no matter how great it may be, can’t engage with that content. Enhance the performance of your content with some of the integrated marketing and communication agencies in Gurgaon. Therefore, it is necessary to optimize your content for various platforms like websites, social media, or email campaigns. You can garner more traffic by:

• Choosing customer-centric topics based on demographics, behaviors and interests.
• By using the right keywords.
• Designing customer’s journey according to specific personas and purchase funnels.
• Optimizing your content for Mobile.

Integrate Quantity with Quality: As people are creating and uploading an enormous amount of content every minute of the day, it has led many marketers to come to a conclusion which is focusing on quality rather than focusing on quantity. More content doesn’t mean improved traffic.

An average person does not have any desire to consume every piece of content that exists on the web. They want to consume intelligent content that is personalized, relevant and helpful to them.

Therefore, poorly crafted content will not help you achieve your goals, but we should not forget that regularly creating and uploading content helps the brand to be on top of the customer’s mind.

Measure Results and Improve your Performance: Marketers have access to a wealth of real-time data to gain content performance insights and track metrics to determine ROI. Brands can learn from every content campaign, whether it failed or achieved its goals.

Compare your underperforming content to previously successful content. See where it falls short. Pay close attention to traffic, conversions, and revenue attributed to or influenced by content. Figure out what made your best content stand out. Try to replicate the success and turn anomalies into more regular occurrences.

Above were the five ways in which you can optimize your content and maximize your business results. Ensuring your content is search engine-friendly and optimized as per the buyer’s journey is critical to the success of a combined content and SEO team.
Reach out to The Marcom Avenue, one of the best digital marketing agencies in Gurgaon which will advise you on the best SEO strategies for your brand.