The Definitive Guide To Blogger Outreach For Marketers

It has been two decades since the term “blogging” was coined. Blogging is one of the best ways to share the information, life’s adventure, experiences, build a professional network, and become an authority in your industry. As the wave of digital transformation is rapidly growing, industries and businesses across the world are exploring new ways to promote their products or services. Blogging has evolved into something that could help businesses generate income by becoming a platform where users can promote a product or a service. There are some of the blogger outreach agencies in Gurgaon which will help you in developing a powerful strategy for promoting your brand.    

What is a Blogger Outreach?

Blogger outreach is when you “reach out” to bloggers, publishers or website owners who are able to help get your name in front of their audiences. It will help your business in building an ambassador network, earn mentions or promote a brand for their business. 

The idea behind Blogger Outreach is that a business or a brand connects with influential bloggers with a great following within their niche product/service industry. They then ask these bloggers to spread the word about their product or service in order to gain exposure and in exchange, they offer free access to the product or services they are offering or are monetarily compensated.

According to Neil Patel, 81% of people online tend to trust the information they learn from blogs and 61% of people end up buying products that were recommended by a blogger.

If you are new to blogger outreach and want to promote your brand through blogger outreach, we will be sharing some of the steps that will help you achieve your goals. The Marcom Avenue, one of the best marketing agencies in Gurgaon will help you with the best strategies for reaching the audience through blogging. 

Now, let’s have a look at the steps:

Step 1. Find the Right Influential Bloggers

The first thing you need to do is find the influencers that you think can help you in reaching out to new audiences that are relevant to you. There are hundreds of influential bloggers but you need to shorten the list to bloggers who have the widest reach. There are many tools that you can use to find influencers that are ideal for your brand.  You can also use hashtags and keywords on social media platforms to find about the social media following of your targeted influencers.

Step 2.  Research Your List of Bloggers

After you have shortlisted the bloggers you want to work with, take out a few minutes to research about these bloggers. Getting to know their authority, social media following, SEO authority will lead to much more success. It will also prevent wasting your efforts on influencers who do not have much authority. Some of the best blogger outreach agencies will help you in creating a niche market for your brand by devising smart blogging techniques. 

Step3. Make a Plan of action for Reaching out of the Chosen ones

Now that you have an idea on who your target influencers are, it’s time to make a plan on how to connect with them. You want to start off on the right foot, so you need to be subtle in your approach. However, you must come off as an individual who is genuinely interested in the works of the influencers and you seek long-term partnerships. There are some of the best-integrated marketing and communication agencies in Gurgaon which will help you in developing the best strategies for blogger outreach for your business. Here are some steps that will succeed you in reaching out:

• Have a look at influencer’s blogs and understand the writing style they have adopted. If you can pinpoint their style or choice of words, you can complement the blogger for the same and get on their good side right off the bat. Most bloggers love hearing compliments about their writing anyway.
• Keep your conversation short, simple and direct. Create a personalised pitch template which will attract the influencer towards your communication. 

Step 4. Deepen your Relationship 

Once a professional bond is developed, you want to nurture it and grow it into a long-lasting relationship. For that, you need to go beyond offering money and free samples- you need to give them time and attention. Following are some of the things you can do to build a stronger relationship with your influencer:

• Help them identify broken links or bugs in their blogs.
• Share their content on social media profiles. Everyone loves free promotion and attention.
• Comment on their posts and share your opinions. However, make sure that you are sincere and are avoiding unnecessary criticism.
• Share tools and resources that can benefit bloggers. 

Apart from these online relationship-building techniques, you should also focus on connecting with the influencers in the real world. For that, you can invite them to dinners, networking events, holiday parties, etc. to show that you want to build a long and deep relationship with them. 

These are some of the easiest steps if you want to earn through blogging. Blogger outreach may seem like a difficult job, but it is way simpler than you think. Although some of the integrated marketing and communication agencies in Gurgaon will help you with the top-quality blogger outreach services.