Tips and Tricks for an effective E-commerce Marketing Campaign

Every online store wants to increase their website traffic and improve their conversion rate. But even if you put together a strategy, it can still be a challenge to decide which marketing tactics you should try and which ones will work for you. That’s why we thought of giving a boost to the eCommerce industry by sharing some effective marketing tips, tricks and strategies which will help you drive sales and grab customers’ attention.

Well, there are also some of the best digital marketing companies near me which will help you in upscaling your eCommerce business by devising best plan of action for your store:

1. Upscale your Products: Upselling is an approach in which eCommerce stores try to sell a superior and more expensive product than the one your customer currently chooses to buy. For many businesses, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade is a better fit for their needs. Keep in mind the two main considerations when using upscaling to increase sales:
   • a) Make sure your upsells are related to the original product.
   • b) Be sensitive to the anticipated price range of your customers.
2. Reduce Abandoned Shopping Carts: You are losing money every time a visitor abandons their cart without purchasing. It is the harsh truth of the eCommerce business but you need to know it. This issue is worth-addressing as many hesitations could arise in the mind of shoppers during the shopping process who abandon their carts. A few things you can do to reduce your shopping cart abandonment are:
   • a) Send shopping cart abandonment emails
   • b) Simplify your checkout
   • c) Offer free shipping
   • d) Use exit pop-ups to cart abandoners
   • e) Offer price match guarantee
   • f) Simplify navigation and the checkout process
   One simple and effective ecommerce marketing idea to reduce the frequency of abandoned carts is an email marketing campaign, which can convince your visitors to make a return visit and complete their original purchase.
3. Build an Effective Social Media Strategy: With 3.81 Billion users worldwide on Social media platforms, indeed it is the fastest growing space to create a buzz about any business. By clicking and uploading high quality photos and integrating hashtags with your posts, you can build a large following of people who are interested in your products.
   To engage with your audience on social media platforms, you can create attractive content which should connect with the audience, you can run contests or do behind the scenes to showcase your product development process. You can integrate shoppable posts in Instagram which can lead consumers directly to your website. Look out for the best social media agencies in Gurgaon which will provide you with the best SMO services in Delhi NCR.
4. Send Behaviour and Situation-Targeted Emails: According to MarketingSherpa, 39% of marketers found that behaviour-triggered and situation-based marketing are most effective email marketing strategies. Email triggered by behavior was responsible for more than 75% of the revenue generated by email marketing. To stand out from the crow, you need to build and send different emails depending upon:
   • a) The initial and follow-up offer people subscribed to.
   • b) Which emails people opened?
   • c) Which links people clicked on in your email campaigns?
   • d) Which pages of your website people visited?
   • e) Which products people added in their cart?
   • f) Which products customers bought from you?
   • g) What was the last time people visited your website?
   • h) The last time subscribers read your emails.
   • i) The last time people bought from you.
   Reach out to the best email marketing agencies in India to design and execute a top email marketing strategy.
5. Embrace Content Marketing: Be it eCommerce stores or any other business which wants to rank up in the Google Search Result pages, developing regular content will help your eCommerce business rank better in search engines. Besides integrating content in your website, you can develop blogs, leverage customized video marketing, upload guest posts on other websites, create blogs to build awareness and generate backlinks. Hire the top-quality services of some of the top 10 performance marketing agencies in Gurgaon.
6. Personalize your eCommerce Store: Personalisation is another marketing tactic to drive online sales. Using behavioural data, personalized experiences are served to the visitor, according to their past actions and preferences. Personalisation can lead to lift sales up to 20%, if used fully and properly.
7. Leverage User-Generated Content: User-Generated Content is a great way to generate social proof. One of the most effective types of UGC is pictures of customers actually using your products. When prospective customers see that people just like them are purchasing your products and are benefitting from them, then they’ll feel more confident in doing the same. Reach out to the best influencer marketing agency in Delhi for devising the strategy to promote business through influencer marketing strategy. For generating user-generated content, you can reach many influencers who are famous among millennials or any generation that you cater to and have the potential to increase the sales.
8. Think Local: Brands and online retailers can take a local approach to their ecommerce marketing tactics to increase online sales. Your company can benefit from local SEO, updating your website, updating strategies, developing new content, and conducting keyword research will open up area specific opportunities for you. Local businesses can also consult some of the best SEO services companies in Gurgaon for local SEO services in Delhi NCR.
   One of the ways is to Identify where you have large concentrations of customers and run a promotion for that location. Closely observe which products those customers are buying and other spending behaviour indicators, and consider local events or seasons to appropriately time a promotion.
9. Optimise your Product Pages Regularly: Conversion Rate Optimisation is the practice of optimising your website regularly for on-site conversation and increased sales. Practicing CRO helps you identify problem areas on your site and it helps to identify where you are losing on sales. Who’s dropping off and why? What can you do to capture those missed opportunities?
   This process is done through both qualitative and quantitative research, so you get a holistic and unbiased view of how conversion-oriented your site is. Once you’ve conducted your research to identify challenges and opportunities, you can develop hypotheses and tests to see which approaches generate the most sales.
10. Optimise for Mobile: Nowadays, everyone has smartphones, laptops, tablets. According to Statista, more than half of all online shopping is expected to happen on mobile devices by 2021. It is necessary for your eCommerce store to be more mobile-friendly which means having a well-responsive design that doesn’t lack when you operate it on a phone/tablet, andi t means that you’re designing your site with mobile visitors in mind from start to finish.
    You could add a bigger button to add to cart on all mobile product pages, making it easier for the visitor to add to cart without zooming in. You might also like to showcase product images in a different format, making it faster for mobile visitors to load it faster and are also easier to zoom in.

These are some of the tips and tricks which will help you generate more traffic and increase online sales. For an effective marketing strategy, you could reach out The Marcom Avenue, one of the best ad agencies in Gurgaon.