Best digital marketing company in gurgaon | The Marcom Avenue

According to a study by   Hubspot , 92% of marketers who use video as a marketing tool believe and suggest that it’s an important part of their marketing strategy — the highest percentage of any year since 2015. The same study also states that 88% of video marketers reported that video gives them a positive ROI. No surprise that the  best digital agency in Gurgaon  integrates Video Marketing strategies for a successful growth of any business. With such a crucial role in marketing, the need of creating compelling videos has skyrocketed. But how to create videos which encourage the user engagement? Not sure? Do not worry, we have got you covered. We have enlisted the Top 8 Tips for creating really engaging video content for your business: Human Emotions is an Important Concept: While creating your video content, do not underestimate the power of human emotions. Content with personal experiences, storytelling, or customer reactions have shown great results for brands like Fo...

Did you know that according to a study by   Hubspot , 72% of consumers that did a local search visited a store within 8 Kilometers. The  top digital agencies in Gurgaon  found that Local Marketing is the latest opportunity for businesses to boost their visibility amongst its potential customers and improve their business sales/footfalls. This is because when a customer is looking for any service, Google displays relevant results and nearby service providers based on the user’s current location. If you are new to the concept of Local Marketing, this blog will help you to understand what it means: What is Local Marketing? Local Marketing, often known as Location-Based Marketing is a process of optimizing your website and online advertising with the goal of targeting local customers within a specific radius around your physical store or outlet. You can elevate your local marketing performance by applying these easy-to-follow strategies for your business. 5 Strategies for Suc...

With over 575 million registered users, LinkedIn is undoubtedly one of the most powerful platforms for your organization to reach out to skilled candidates, connecting with industry experts and professionals, generating some high-quality leads and much more. The  best digital marketing agency in Gurgaon  understands that optimizing your business’ profile page on LinkedIn is a major supporting factor in achieving all the above-mentioned goals. Hence, we have enlisted the most effective tips which will help you upgrade your Company’s Profile on Linkedin. So, follow along and by the end of this blog you will have an improved profile which will attract the eyes of your potential customer: Step 1: Update your profile with a Relevant & Attractive Picture and a Banner Image: Once a visitor comes to your profile, the profile picture and banner image are the first things they notice, so it is very important to showcase your brand effectively for a first impression. You might be thi...

It won’t be wrong to call Instagram Reels an effective yet underestimated feature of Instagram. Undoubtedly, Reels are an amazing source of entertainment for the users but can they play any role in your marketing strategies? Let’s find out! The leading  social media optimization services in Gurgaon  consider Instagram Reel as a significant tool in the creation of a successful brand. No surprise that from social media influencers such as Kusha Kapila, Kanan Gill, Dolly Singh to top brands like Myntra, Netflix and FilterCopy, are working hard in creating some really interesting videos with this new feature. So, What are Instagram Reels, and how are they useful for your business marketing? Here is our Ultimate Guide to Instagram Reels: What are Instagram Reels? Instagram Reels is the latest feature to create fun and interesting video content. This allows creators to produce short 15-second videos and spark them up with a short audio clip. Instagram ensured to keep the “reel” feel...

With Google receiving more than 90% of the global search queries, reaching the top of Google’s Search Engine Result Page is a goal which every business owner wants to achieve, but how can you outrank your competitors and achieve a higher ranking? Before we dive into the step-by-step journey, it is very significant to understand the need of an effective  Search Engine Optimization strategy  to boost your website ranking. Why do you need SEO? The  best SEO services company in Gurgaon  explains SEO (Search Engine Optimization) as the process of improving the visibility of your website which eventually raises the quality and quantity of your website traffic. Every brand strives to create an effective SEO strategy because it is an unbeatable tool to raise brand awareness and enhance business growth. A higher Google ranking promises more authority, higher traffic, and more revenue because the leads generated from search engines offer a high conversion rate and reduced adve...

Your website is the first point of contact for the potential customers with your business. So you should leave no stones unturned to reach the maximum number of customers and provide an exceptional experience to your users, by tapping the SEO tool and enhancing UX effectively. In the simplest form, SEO focuses on elevating your website’s rank in search results, while UX (User Experience) is how your users interact with your website. Hence, there is not a chance SEO and UX are related, or are they? The  top digital agencies in Gurgaon  work constantly with the team of marketers and designers to make SEO and UX work together and deliver the best results for their clients. To understand the importance of aligning these two factors together, let us begin with “What is SEO and UX?” What is SEO? Most likely you have heard the term SEO or Search Engine Optimization, it is a marketing strategy to improve a page’s Google rank on the Search Engine Result Page on account of relevant keyw...