Latest Instagram Short-Video feature Reel: Yay or Nay for Businesses?

It won’t be wrong to call Instagram Reels an effective yet underestimated feature of Instagram. Undoubtedly, Reels are an amazing source of entertainment for the users but can they play any role in your marketing strategies? Let’s find out!

The leading social media optimization services in Gurgaon consider Instagram Reel as a significant tool in the creation of a successful brand. No surprise that from social media influencers such as Kusha Kapila, Kanan Gill, Dolly Singh to top brands like Myntra, Netflix and FilterCopy, are working hard in creating some really interesting videos with this new feature.

So, What are Instagram Reels, and how are they useful for your business marketing? Here is our Ultimate Guide to Instagram Reels:

What are Instagram Reels?

Instagram Reels is the latest feature to create fun and interesting video content. This allows creators to produce short 15-second videos and spark them up with a short audio clip.

Instagram ensured to keep the “reel” feeling alive by allowing endless scrolling through your favorite content which is based on your likes, interests, followers and engagements.

Yes, sounds very similar to TikTok, on one of the most loved video platforms, Instagram is your chance to attract a massive follower base for your business.

Instagram Reels Tactics that may work for Your Brand:

  • Create New Challenges:

    From #SavageChallenge to #24HourChallenge, introducing an online challenge is the perfect way to take social media by storm. This is because people love participating in challenges, and the more people participate, the more your brand grows.

    The best social media marketing agency in Gurgaon found that this is an amazing strategy to get into the limelight and reach a lot of new followers. It is also important to be a part of the ongoing trend, so while creating new challenges, do not miss out on participating in the ongoing challenges in your niche.

  • Work With Influencers:

    The top digital agencies in Gurgaon understands that Influencer marketing has always been an effective strategy when it comes to social media. While creating Instagram Reels, it is best to collaborate with Influencers because such influencers have their own loyal fan-base which directly uplifts the credibility of your brand.

    Note: It is not important to post such content on your brand page. Renowned brand Nike collaborates with Influencer to showcase their products in the influencer’s profile.

  • Share Behind-the-scenes Videos:

    Customers loves to be part of an organization, and sharing inside videos or employee videos gives a sense of relativity to the customers. It motivates the viewers to trust your brand and engage with it.

    Some behind-the-scenes ideas you can try:

    • Share the manufacturing process videos.
    • Share your brand vision and mission.
    • Share your team moments.
    • Share your brand events or special occasions.
    • Share success stories.
  • Share Educational Content:

    The best social media optimization services in Gurgaon witnessed that People love those brands who add value to their lives, and creating long videos might seem like a difficult task but creating a short Reel is an amazing way to share educational content with your followers.

    Just stay in your niche, and create a short, simple and easy to follow tutorial which solves customers’ problems, explains your new product, how-to guide, and much more.

If you are willing to make the best use of Instagram Reels to boost your brand awareness and reach more potential customers, then you should leave no stones unturned. It is always suggested to get in touch with the best digital agency in Gurgaon, which will assist you in creating an outstanding social media marketing strategy for your brand.

The Marcom Avenue is always happy to help clients who are in a dilemma, as we dare to think different.

Comments

Post a Comment

Popular posts from this blog

3 Best Ways To Have High — Conversion Rates On Landing Page

Image
Every brand is thriving to make the first impression on its customers. Just as the saying goes, First impression is the last impression; it is the same with every product or service that is being offered on the internet. So, how to have the highest conversion rate on a brand’s landing page.Best ways to build landing page- 1. High conversion landing pages have directness and clarity. There two things a brand defines in itself- The value brand’s product or service delivers to its clientele base, the difference brand’s product/service demarcates against competition. That’s what your words also need to convey on the site’s landing page. Your unique value preposition needs to direct clear and simple to read. Deliver qualitative knowledge of the product in details. Don’t miss out because of language barriers between the brand content and the target audience. Use the vernacular of the target audience. The landing page content needs to always be tailored to the first time readers t
Read more

Digital Marketing Agency: Path to Your Brand's Success

World is on the Internet. Where are you? 4.9 billion users were online in 2021! Marketing has always been about making the right connections with the right people at the right time and place. Today, that entails meeting them where they already spend their time: online. One will be able to attract a much larger group of potential customers online than by traditional methods. Digital marketing techniques that are cost-effective, scalable, and measurable can help you reach a global audience. Regardless of the size of the company, the goal remains the same: get the first customers through the door. Many brands rely on traditional marketing in the form of advertising, such as print advertisements, coupon mailers or even outdoor advertising. However, the potential of online/digital marketing extends far beyond simply attracting local potential customers. Using Digital Marketing Services can assist in reaching a global audience in a cost-effective, scalable, and measurable manner. Let’s know
Read more

What Is Narrative-Driven Public Relations? Why Is It Needed?

Narratives are a very significant part of any marketing strategy, but as a business owner you must recognize narratives as the most powerful tool for your organizational message alignment across all media to the customers. One primary goal of implementing any PR strategy is to leverage and speak about the USP or uniqueness of the brand amongst the audience and implement narrative-driven PR strategy that aligns with your organization’s goal. The leading  top PR agencies in Gurgaon  describe narratives as a way to publicize the brand goal, why a brand exists or how a brand acts as the perfect solution for a problem. To help you understand the concept clearly, the  best PR agencies in India  has enlisted the major elements of narrative-driven PR: Narrative: It all starts with a narrative which is aligned and is based on the internal vision of your brand. You must understand that this narrative should not focus on any of your product or service, instead it should revolve around your organi
Read more