How Integrated Marketing Has Changed The Role Of Marketing Agencies

The increasing penetration of the internet across the world has changed the perspective of marketing as it is glocal time. The paramount role of marketing and communication cannot be ignored today, since we live in the world of compassion for business survival models. Also, due to such business models and consumer behavior aspirations, consumers are equal participants.

Over some time, marketing communication has evolved continuously and with ongoing strategies and consumer behavior, it can be easily said that the sky is the limit and this ambition calls for Integrated Marketing Communications (IMC). The need for Integrated Marketing Communications (IMC) has been nurtured with an idea of integrated messaging across the platforms involved. The true motto of having uniform communication and channeling it across various platforms such as advertising, sales promotions, the internet and media, public relations, and even direct marketing. It can easily be reached to the target audience of the related categories of products or services. Integrated Marketing Communication can easily convey the true essence of the message within friction of a second which is not possible through the routes of traditional marketing with a lesser cost.


Due to the advanced features of services to provide an overview to the consumer to make a decision in favor of buying or consuming through all the platforms, there has been a universal change in the business of marketing and its tools which has brought the massive traffic in the business of integrated marketing agency.

These integrated agencies have fueled the aspirations of the clients through their integrated marketing communications’ needs of the hour. These agencies are now seeing a massive change in market behavior due to the avant-garde approach of marketing. These marketing agencies can cater holistic set of challenges that are current nuances of marketing starting from influencer marketing, PR marketing, social media marketing, etc. etc. and helping the brands to churn the highest revenues within no time.

Earlier marketing agencies were known for their traditional executions and problem-solving services. Moreover, the attitude of marketing has become more pronounced in terms of revenue generation along with the outreach, recall, and image that has created a disruption, bringing innovation. In the process of brand building and brand-defining, integrated marketing communication has become the translator of brand perception. It is conveying a unified message across the above-mentioned channels to drive high customer engagement for a company’s products and services. Bringing and generating customer engagement has become one of the most important parts of the era of the internet where trends change the behavior of marketing.

Integrated marketing agencies have become one of the strongest voices in the business of any product or solution. In recent years, changes in contemporary times have brought an impact on day-to-day life. The internet plays an important role to mark the changes having higher outreach. Integrated marketing agencies are bringing the best of the practiced attitudes and learnings of marketing by implementing through brands and services.

 

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Location: Gurugram, Haryana, India

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