5 Types of Content Marketing by Advertising Agency in Gurgaon

Content marketing is a less expensive way to advertise and inform customers about a brand’s product and service. Content marketing involves well-informed and engaging pieces to attract customers to a brand. 

Content marketing involves creating content, disseminating the same on the internet and getting results in form of ramping sales or traffic on the website according to a brand’s image and marketing channel. 

The Marcom Avenue, an advertising agency in Gurgaon, drives at least five types of content marketing for its brands and businesses. 


What’s Content Marketing? 


As stated above content marketing, is simply developing, and disseminating useful and relevant content made for establishing or marketing the brand’s name. 


The advertising agency in Delhi NCR believes in the diversity of content, so it varies from blog posts to newsletters to white papers and much more. Understanding the nuances and importance of these different formats will benefit the readers’ mindsets regarding content marketing. 


The vital aspect of content marketing is- consistency and aligned greatly with the brand’s message. 

More content means more information. A company is willing to share its essential knowledge, data and information with customers — which impacts the psyche of customers. It makes customers more aware of the brand before taking its services and products. 


What’s the need for different types of content marketing?


The Marcom Avenue, an advertising agency in Delhi reveals that using many types of content marketing in advertising strategy is not obligatory, but creating diverse content will not make consumers bored. The Internet is a place for dynamism.


What are the types of content marketing? 


There are five essential content marketing that we as an advertising agency in Gurgaon talk about. 


> Blog content


The vast majority of content goes out is Blog. We know that many brands use blogs to receive links to their website. It is an inexpensive way to promote even small businesses on a small budget. Blogs are well-written, well-read and well-intended to inform the customers about their businesses, services and products. 


> Infographics 


Infographics, one of the 5 content marketing forms, is making things easy to understand for the audience. A variety of complex ideas need to explain. That is where the infographics come in handy.  


Infographics are visual ways to present ideas with bullets, numbers, and pointers. The Marcom Avenue, one of the best advertising agencies in Delhi puts infographics content marketing form to visualise a complex idea to the customers without making anything confusing. 


> Videos


The popularisation of the internet and social media apps have pushed video content marketing to people. Consumers show their interest in consuming short and long format video content. 


> Podcasts


High-quality podcasts have shown to be incredibly profitable for certain digital marketers, but they are far from a one-size-fits-all answer for your content needs.


> Social Media 


Social media is one of the numerous types of content marketing that is frequently addressed separately since it follows a slightly distinct set of criteria. Unlike the other forms of digital marketing mentioned above, social media marketing is all about getting people to look AND respond immediately. 


The Marcom Avenue, a Gurgaon-based advertising firm, uses at least five different forms of content marketing for its brands and enterprises.

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