Best digital marketing company in gurgaon | The Marcom Avenue

User-generated content (UGC) makes your  brand more appealing  and your marketing more genuine to the audiences discovering you. It also helps to maintain good relationships with existing customers. Statistics show that 84% of customers trust peer recommendations more than any other source of advertising, 93% of consumers find user-generated content helpful when making a purchasing decision and, businesses generate twice the number of sales with word-of-mouth marketing than they do with  paid advertising . These numbers reflect the importance of UGC in a  brand communication strategy . “Can you please talk about our brand?” is of course not the way to encourage user-generated content. However, by doing some smart work and using some tricks one can surely avail all the benefits of UGC. Here are the 4 tricks to create and encourage User-generated content: 1. Host contests:-   Social media contests  are one of the best ways to encourage user-generated ...

Social media managers are responsible for curating a brand’s social channels. They monitor, moderate and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos and images. They also strategize and execute  digital marketing campaigns  and gather and analyze the data results from those campaigns. Around 47% of the world’s population uses social media, spending an average of two hours daily. This simply indicates that there is a huge responsibility on the shoulders of a social media manager. To keep themselves focused they need to check themselves occasionally and acquire new habits. A lot happened in social media in 2019 which paved the way for social media managers to adopt new approaches for 2020. There are many things which every social media manager should be doing in 2020 to enhance  brand communication strategy  and to do those things they should acquire the below-mentioned habits: 1. Focus...

Social media marketing can bring remarkable success to all kinds of businesses if used wisely. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Trends on social media are the ingredients which decide what impact your social media marketing recipe would have.Remember, social media never goes out of fashion, but the trends are in and out of fashion. The assistance from an  integrated marketing communication agency  in this regard would be like an icing on the cake. As we enter 2020, social media will remain a critical channel for driving brand awareness. Here are the 5 social media marketing trends to be followed in 2020:- TikTok App:- In 2019, TikTok outperformed all social media platforms. The data from Sensor Tower showed that TikTok hit 1.5 billion downloads across i...

Social media keeps on evolving and improving by each passing day and thus never fails to surprise us. Social media statistics from Emarsys, 2019 show that there are 3.5 billion social media users worldwide which equates to about 45% of the total current population, and this number is only growing. It is still a young form of communication and holds its place intact in the marketing world. This can be derived from the various studies and researches that have been carried out to get insights from changing social media trends. These trends have a significant impact on marketing and one needs to get acquainted with these studies and researches to make his/her marketing smarter. Here are the 5 social media psychology studies that will make your marketing efforts effective, smarter and will provide you with  integrated marketing solutions : Emotions shared online are contagious:- Researchers at the University of California, San Diego, School of Medicine, used software to examine ...

Reputation of brand whether offline or online plays a very important role in making or breaking the brand. Not all the times, customers are happy with a brand and it is said that the occasional unhappy customer is inevitable for businesses of all sizes and industries. It is very important to address customer complaints quickly and solve them effectively. This can be done by coming to a resolution through a phone call or email, but not always this approach works. Sometimes the situation becomes problematic if the customer leaves a negative review about your brand on any online platform; which may have a damaging effect on the reputation of the brand. With the help of the internet, the space between customers and the brands has reduced to a great extent, which has enabled word-of-mouth to travel at a much faster rate and have either fatal or beneficial impact on the reputation of the brand. For this reason,  effective brand communication strategy  has become vital for brands t...

E-commerce marketing is the act of driving awareness and action towards a business that sells its product or service electronically. There is no doubt that E-commerce is one of the competitive industries on the internet. No matter what you sell, it’s essential that your company relates to your potential customers on a personal level. Therefore, marketers are now exploring every option to promote their products online. E-commerce shoppers love seeing messages that are tailored to their interests, and it’s a great way to push more products. E-commerce marketers can find the opportunity for themselves in digital content, search engine optimization and email marketing to attract traffic on their website. There are  best branding agencies in Delhi  that thrive to make the online identity of the brand. Let us now check the concept of  E-commerce advertising  before we get into more detail about E-commerce marketing and its strategies. As the name suggests, e-commer...

With the introduction of the new Internet technologies, marketers have seen the great potential in the world of online advertising. Business leaders around the world only want one thing in the sector, i.e. to reach a large number of people by investing the smallest amount of resources. Nowadays, businesses have started leveraging the power of social media platforms to gain the trust of potential clients as well as communicating with the clients through promotional advertisements. This is known as Online Advertising or Digital Advertising. There are some of the  best digital marketing agencies in Gurgaon  that can help you in adopting the right strategies for your business. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today: Paid Search Advertising:  Paid Search Advertising is a type of advertising where you have to pay some amount to Google or other such Search Eng...

The world is evolving with the COVID-19 pandemic, and so should we. The pandemic has made us believe in what we have at our hands and how to make the most of it. Keeping the fact in mind, the Coronavirus global lockdown has challenged individuals, businesses and or any entity to transform digitally to cope with the scenario and yet benefit. There are many B2B and B2C businesses that are striving because of the on-time implementation of digital transformation, and as one of the  top digital agencies in Delhi NCR , we want to encourage businesses to dive into digital technologies and enhance the chances of being present in front of the digital world. But what is it? What is Digital Transformation? Digital transformation is the integration of digital technologies into all areas of a business, fundamentally changing how you operate, communicate, and deliver value to customers. Also known as the cultural change for business organisations which will continue to challenge the status...