Best digital marketing company in gurgaon | The Marcom Avenue

Irrespective of how much your business is successful today or no matter the type, size, or industry, it must create and share relevant information/content about its brand, product/service with its target audience. To create brand awareness, engagements, conversions and generate revenue for your business, you need to communicate with your audience efficiently. As businesses are producing and sharing a large amount of data on a regular basis to maintain brand image and stay connected with their audience, it is becoming difficult to keep the track of plan, organize, distribute and analyse for them. To combat this issue, the best way is to plan your media efforts efficiently. There are some of the  best media buying and media planning agencies in Gurgaon  which can help you in devising your media plan and media buying strategy. Yes, you heard it right!! Today, we are going to discuss Media Planning and Media Buying. So, let’s get started. What is Media Planning? Media plan...

In the last blog about video marketing, we got to know about the various stages of customers’ journeys and various types of videos that can help customers to make a decision. We also learnt how various types of videos influence customers’ buying decisions. In this write-up, we will discuss how to leverage videos to promote your brand on social media platforms. If you want to make your video marketing campaign successful on social media platforms, then reach out to some of the  best digital marketing agencies in Gurgaon . How to Measure Performance of your Video Marketing Campaign? Before starting out your marketing campaign, you must have a clear and defined business goal after measuring the data metrics of your campaign. Your goal for running the campaign could be brand awareness, increasing website traffic, or even conversion. If you want to build successful paid video marketing campaigns on social media platforms, then you can reach out to The Marcom Avenue which will pr...

Live Streaming has become one of the hottest trends for brands to connect with their audiences. As the lockdown has made it mandatory for all to be at home to prevent the spread of the virus, brands are leveraging social media platforms in many different ways. Facebook Live, Instagram Live and YouTube Live have motivated many brand influencers, actors, big corporates to connect with people and gather instant fame. YouTube has become an important part of our lives and is known to be the one and only trusted source of video-sharing platforms. YouTube claims to have 2 billion users worldwide. YouTube Live has transformed the online video into an interactive experience. With more than 500 hours (Source: YouTube Press Events) of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. If you want a successful live-streaming campaign on YouTube for your brand, then reach out to some of the  best digital marketing agencies in Gurgaon . I...

In the previous blog, we discussed the  basics of video marketing  such as its effectiveness, types of video marketing and its importance over social media platforms to attract the targeted customer base. Videos have the power of creating a customer journey, a really awesome one or the worst, after which the customer will never look back to the product or service. In this blog, we will discuss various stages of customer journey and Also, if you want to create top-quality videos, you must reach out to some of the  best video production companies in Delhi . Customer Journey Customers can be offered an additional incentive to push them towards buying a certain product. According to a survey by coupon statistics, approximately 86% of millennials have agreed that deals and discounts have impacted their purchase decisions. This makes coupons a perfect weapon of choice for video marketers. Now let’s check out the various stages of a customer journey. Awareness This is ...

In the previous writeup, we discussed the importance of   video content marketing . As E-commerce brands are looking for new opportunities to enhance the customer experience and to make them stand out from the crowd, videos have the power to not only enhance the customer experience but they can also depict your message in a clearer way than an image or text. Therefore, it has become important to keep your audience engaged through high-quality, creative and real-live based videos. To produce some of the best quality video, do not forget to contact  best video production companies  which are thriving to develop new content regularly. With innovations in social media platforms, like making the in-app buying process easier, it has become essentials for the brands to implement the videos in social media marketing strategy. In this blog, we will discuss how you as an eCommerce brand you can embrace Video Content on Social Media: Proving your Expertise If you want to ...

As the COVID-19 (coronavirus) pandemic continues to unfold amid mounting worries across the globe, critical resources and variables for most of the businesses remain uncertain in the short term. Yet, one thing you can do with your business is keep all the hopes up for a swift, strong recovery and refer to our insight section and check for relevant write up. In this blog, we will see some marketing strategies that will come handy after the COVID-19 crisis ends. If you want to plan out your marketing strategies after the crisis, you can reach out to some of the  best digital marketing agencies in Gurgaon . Now let’s check out the following tactics on which you can consider re-adapting your marketing agenda after the crisis: Rethink your Current Marketing Strategies As the pandemic has caused downfalls for various industries all over the world, it is not an appropriate timing to promote and sell your product or services. Now, it is the time to re-evaluate your marketing need...

COVID-19, also known as Coronavirus, has impacted countries all around the world. With no cure in sight, social distancing is the only way out to limit the spread of the disease. As the disease has caused major widespread damage to the global business economy, a sweeping impact on business is being felt across the globe and all the signs indicate we will remain in this for a long haul. Basically, COVID-19 has forced people to stay in their homes which has changed consumer buying patterns. As consumer’s lifestyles are adapting to staying at home, marketers must plan out brand communicating strategies through these sensitive times thoughtfully. Consult some of the  top digital marketing companies in Gurgaon  for tips & tricks to communicate with the audience in these sensitive times. First, let’s check out some of the buying patterns of consumers in the crisis period. Panic Buying and stocking of essentials More people opting for home-cooked meals over restaurants...